For most of us, the Covid-19 pandemic has made sudden and unprecedented changes to the way we do business. Many companies are floundering because their previous ways of operations don’t work in the climate of the current market. So, what can small businesses do to survive, and even thrive, in today’s uncertain market?

Dmitrii Kustov offers some great ways you can adapt your marketing to better support your business during the Covid-19 pandemic:

Lead with Helping People

Adjust your message to show people how you can help them, and allow your creativity to flourish. Many people are looking for distractions and new ways to spend time at home during this crisis. So there are endless opportunities to help others and support your business at the same time.

Adapt Existing Content

You have the option to quickly realign your company with the current needs of the market. For example, you can repurpose existing projects or services to reach new audiences. There are lots of ways you can adapt current projects and offerings to support existing clients while also reaching new audiences and attracting new customers.

Expand Your Marketing

When confronted with potential scarcity in the market, many businesses have a knee-jerk reaction to pull back on as many expenses as possible. However, now is NOT the time to skimp on marketing. In fact, it’s a great time to ramp up marketing, because:

  • Other Businesses Are Scaling Back
  • There Is Less Competition

While expanding your marketing during the Covid-19 crisis, it’s important to ensure that your message is aligned with what’s happening in the world. You don’t have to specifically mention the pandemic if it’s not relevant to your offerings. But putting out marketing pieces that appear completely tone-deaf to the current situation can actually do more harm than good.

To see real-world examples and learn more about how to adapt your marketing during a pandemic, read the full article.

Write a Comment