In the new episode of B2B Marketers on a Mission Podcast, Dmitrii Kustov talks about how to use paid advertising in your B2B marketing campaign.

Show host Christian Klepp and Regex SEO founder Dmitrii Kustov discuss why paid advertising should be part of your marketing strategy. They also break down how it works in conjunction with SEO and what common mistakes you should avoid. In addition, you’ll also learn what metrics to target and what paid advertising trends B2B marketers should look out for.

If you are interested in improving ROI on paid search ads, then this episode is for you!

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