All the challenges presented by 2020 have made it difficult for many businesses to effectively plan their marketing strategies for 2021. Even though 2021 already appears to be on track to be as unusual as the previous year, it doesn’t mean there aren’t efficient ways to plan your marketing strategy going forward.

In this article, Dmitrii Kustov, the founder of Regex SEO, provides his insight into efficient marketing during the Covid-19 pandemic:

  • Focus on digital. Digital marketing should be a major focus for any business marketing strategy in 2021.
  • Dive into search. Currently, some of the most-watched search results trends include voice search, mobile search, and visual search.
  • Be social. With the uptick in social media use likely to continue, there are great opportunities for businesses to capitalize on the additional views and increased visibility on social media platforms. 
  • Tap into video. The availability of video content has made users want to consume more videos, not less. Businesses can take advantage of the demand for video content by incorporating video marketing into a digital marketing strategy. 
  • Be personable. Thanks to social media and online chat, businesses have the opportunity to form much more intimate connections with members of their audiences. Customers love engaging with businesses where they feel heard and can interact in fun and unique ways.
  • Engage. Social media gives businesses direct access to the voices of their customers. Engaging with customers and listening to collective feedback can offer a lot of insight into your business and marketing strategies.
  • Work with influencers. Influencers have a dedicated audience of followers, and a personalized endorsement will act as a bridge introducing an influencer’s audience to your brand. 
  • Follow the data. Data will help you understand what works and what doesn’t when it comes to marketing your business, and when used properly, it can help you maximize the return on investment of all your marketing efforts. 
  • Test and monitor new strategies. The data provided by monitoring and testing new and existing strategies will provide a lot of insight into how you can improve your marketing ROI.

Learn more by exploring the rest of the article: “How To Plan Your Business Marketing Strategy For 2021.”

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