Regex SEO’s Internet Marketing Director, Dmitrii Kustov, shares his opinion on why he thinks engineers, mathematicians, and other technical experts excel in digital marketing.

Until the beginning of the 21st century, marketing was mainly the realm of creative types. Writers and artists enticed potential buyers with eloquent words and compelling images.

But as with many other areas of life, technology has become a necessity in attracting and capturing today’s consumers who have high expectations and almost endless options. The shift toward data-driven marketing strategies has led to significant changes in how companies approach marketing their products and services. That attitude is what is drawing technical experts to the marketing industry in higher numbers.

Are you a traditional technical person who’s thinking about moving into marketing? Then get familiar with “Why Engineers, Mathematicians, and Other Technical Experts Excel in Digital Marketing” to get inspired and help you find an avenue into the marketing industry.