Search engine optimization (SEO) is a strategy that certainly brings results. However, there is no guarantee of this, especially if you’re hoping to just tweak a few things and see immediate benefits. Some short-term SEO efforts might give you a boost, but it’s not enough for long-term success.

The first, and most important, aspect to understand is that SEO takes time. Only continual effort can deliver consistent results. As SEO practices change, adaptations are needed. Google changes the way search results work all the time, and it’s on us to figure out how to adapt our SEO strategies to the changes.

To plan a long-term SEO strategy:

1. Conduct technical SEO.

2. Design with the user in mind. 

3. Plan your keyword strategy.

4. Create high-quality content. 

5. Use internal links to create easy navigation.

6. Work on external link building. 

7. Always look for ways to improve. 

If you’re seeking better SEO, read the full article on Forbes.