{"id":114,"date":"2019-02-28T01:32:48","date_gmt":"2019-02-28T01:32:48","guid":{"rendered":"https:\/\/www.regexseo.com\/blog\/?p=114"},"modified":"2020-09-18T15:40:39","modified_gmt":"2020-09-18T15:40:39","slug":"what-is-google-pagespeed-module","status":"publish","type":"post","link":"https:\/\/www.regexseo.com\/blog\/what-is-google-pagespeed-module\/","title":{"rendered":"What is Google PageSpeed Module?"},"content":{"rendered":"\n

In the uphill climb to navigate Google\u2019s search rankings, Google sometimes kicks an avalanche downhill with an update, forcing businesses to divert their progress or get buried on page 52. <\/p>\n\n\n\n

In 2010, Google launched one of their infamous announcements: that they would be using the loading time of a webpage as a factor in its ranking algorithm. <\/p>\n\n\n\n

Since the initial scramble to update, it\u2019s become common practice in the industry to monitor page speed, as it\u2019s become clear that this directly impacts a website\u2019s rankings. <\/p>\n\n\n\n\n\n\n\n

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What is the average loading time of a webpage nowadays?<\/h2>\n\n\n\n


The average time it takes to fully load the average mobile landing page is 22 seconds. However, research also indicates 53% of people will leave a mobile page if it takes longer than 3 seconds to load. <\/p>MPS Research by Google in 2017<\/a><\/cite><\/blockquote>\n\n\n\n

However, 2 years later, despite increasing pressure to drive that pesky loading time number down, the average time for a webpage to load is currently fluctuating between 6 and 13 seconds, depending on the industry:
<\/p>\n\n\n\n
Industry<\/strong><\/td>Avg. Loading Time<\/strong><\/td><\/tr>
Automotive<\/td>9.5s<\/td><\/tr>
Business & Industrial Markets<\/td>8.7s<\/td><\/tr>
Classifieds & Local<\/td>7.9s<\/td><\/tr>
Finance<\/td>9s<\/td><\/tr>
Media & Entertainment<\/td>9s<\/td><\/tr>
Retail <\/td>9.8s <\/td><\/tr>
Technology<\/td>11.3s<\/td><\/tr>
Travel<\/td>10.1s<\/td><\/tr><\/tbody><\/table>\n\n\n\n

According to Machmetrics’ Data<\/a><\/p>\n\n\n\n

The near-instantaneous internet service that users have come to expect renders tens seconds of load time unacceptable, and Google\u2019s rejection of slow speed has firmly placed these outdated resources among the graveyard of dial-up and wired telephones. <\/p>\n\n\n\n

When you can load cat pictures and YouTube masterpieces in a fraction of a second, why would you wait 13 seconds to load a company\u2019s website? <\/p>\n\n\n\n

With the rise of mobile use, visitors on the go, and Google’s dreaded “Slow” tag, there’s been a huge increase in demand for faster load times. As Google and users alike put more emphasis on loading time, companies are facing one obvious question:<\/p>\n\n\n\n

\u201cHow do I make my website faster?\u201d<\/strong><\/em><\/p>\n\n\n\n

This is where Pagespeed<\/g> Module (also called mod_pagespeed) comes in handy.<\/g><\/p>\n\n\n\n

What is PageSpeed Module? It\u2019s a family of online tools and modules for Apache and Nginx servers, designed to help with a website\u2019s speed optimization.<\/strong><\/p>\n\n\n\n

Although it may sound a bit overwhelming, it\u2019s actually a simple tool that can make it much easier to get your website as fast as Google and your visitors want it to be.<\/p>\n\n\n\n

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What Does PageSpeed Module Do?<\/strong><\/h2>\n\n\n\n

It automatically optimizes the following components of your website:<\/p>\n\n\n\n