{"id":143,"date":"2019-03-06T18:36:17","date_gmt":"2019-03-06T18:36:17","guid":{"rendered":"https:\/\/www.regexseo.com\/blog\/?p=143"},"modified":"2020-09-18T15:40:08","modified_gmt":"2020-09-18T15:40:08","slug":"get-your-business-noticed-instagram-edition","status":"publish","type":"post","link":"https:\/\/www.regexseo.com\/blog\/get-your-business-noticed-instagram-edition\/","title":{"rendered":"Get Your Business Noticed: Instagram Edition"},"content":{"rendered":"\n

If you want access to a huge audience of visually driven, aesthetic loving potential customers, you\u2019ve got to use social media. Instagram in particular is one of the best places for social media marketing<\/a> and interaction because it\u2019s a ready-made platform for colorful, digestible, and sellable posts.

For example, if you’re a flower shop,<\/a> you’ve got the perfect product for something like Instagram. Floral arrangements are incredibly aesthetic on their own, or in the various places people use them, like weddings, holidays, and others. You want to make an impact on your business\u2019 main audience? You want to update people regularly on events and news for your company, and show them what you’re selling? Instagram is a pretty great option.
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With over a billion user, it can be hard to get in front of the right people, though. Just like the rest of the internet, IG is flooded with content. And no small amount of it is marketing or business profiles trying to do the exact same thing you are. But it\u2019s not all doom and gloom, relegated to the cynical downfall of social liberty at the hands of unfeeling corporate types.
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The cool thing about socials is that it\u2019s a pretty real opportunity to interact directly with your customer base. People spend a ton of time on social media, they\u2019re super vocal about what they do and don\u2019t like, so why not snatch the opportunity to offer better products and services. It\u2019s a win-win for both sides, and it\u2019s a lot more personable than a focus group. With some of these tips, you can make a lot out of your Insta posts. Grow your brand recognition, show your audience that real people work there, and build a better relationship with the people you want to serve.<\/p>\n\n\n\n

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Use #Hashtags
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Hashtags are hands down the best way to be found. Instagram\u2019s search feature organizes posts by hashtag, so be sure to mark your posts. Unlike Facebook and LinkedIn, Instagram won\u2019t dock posts with a lot of hashtags–you should be using up to 30 tags to describe your content. Of course, you can\u2019t just use any hashtag you want. Well, you can, but without a little research and timing, it probably won\u2019t be very effective. It\u2019s good to know what\u2019s trending, but you don\u2019t have to stick to popular terms.
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Think of it like this–tags with over a million posts are going to get buried fast, but a tag with no traffic won\u2019t get seen either. Something around one thousand posts could be good if it\u2019s related to a particular brand or location, but low traffic tags won\u2019t do much for your post. It\u2019s pretty common sense stuff, you\u2019ll want to aim for the middle to get the most traction. Display Purpose<\/a> is a great tool to discover hashtags and their relevancy.
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Don\u2019t be afraid to use tags integrated right into your #text. Use them as a first comment, or include them in a caption after a break\u2026 #like #this. Hashtags are an incredibly versatile tool, and for Instagram, more is better. As long as they\u2019re specific and relevant, of course. <\/p>\n\n\n\n

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Keep the Conversation Going
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Instagram is an amazing tool for communicating with your audience, but you have to actually communicate! To make the most of it, you should be commenting, starting conversations, and asking people questions. Don\u2019t forget to respond to comments, either. Even if it\u2019s just an emoji or a quick thank you, people will see that you\u2019re actively monitoring and participating in conversations on your profile.
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You can even comment on posts from people you don\u2019t follow. Interact with pictures and posts from the explore page to build out a bigger potential network. You can do it while searching hashtags or exploring your follower\u2019s pages. Find topics you want to associate with, and join in on the conversation, update your stories, and keep interacting. A steady content stream with plenty of social interaction is one of the best ways to get noticed and stay relevant.
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Time Your Posts
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Social media is constantly moving and updating. Think about when you wake up and that post from last night is gone, lost forever to a sea of pictures, announcements, and comments that came through the night. Your marketing posts are subject to the same currents, so it\u2019s important to make timely posts when your followers are actually following.
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With the built-in analytics available to business accounts, you\u2019ll be able to see when your followers are most active. The best part about the analytics is it bases these times off the times your followers are actually <\/em>active. Utilizing this will keep your current audience engaged and open up the potential to new followers.
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It\u2019s important to think of when your target audience will be most active and schedule your posts accordingly. To get the most engagement, you\u2019ll need an engaged audience. If you manage to time it well, the early engagement can help push your post higher and higher in people\u2019s feed, so it won\u2019t fall off as quickly compared to a post that comes in a dead period.<\/p>\n\n\n\n

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Utilize a Consistent Brand Look and Language<\/h2>\n\n\n\n

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Posting at the right time is great, but your post has to stand out too. If someone is scrolling through 50 posts, how will they know it\u2019s you? Brand image<\/a> is key here. Finding a consistent look for your posts will help your followers single out your posts while they\u2019re browsing.
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Basically, that means finding some kind of common trait or aesthetic that you can apply to every post. Instagram is visual, so a distinct look is a great place to start. Same color palette, style of photography and language, or even things like filters or icons on each post. The benefit of cohesive branding isn\u2019t just the getting recognized part–it lends each post a professional and consistent quality that people will be able to invest in over time.
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You can\u2019t ignore the captions, either. Finding a good online voice will help improve brand recognition and set you apart from the competition. If your posts look and sound similar each time they come along, people will know what to expect. And if you switch up the actual content without shifting voice, people are more likely to engage and stay engaged over time.
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Consistency is a great value on both ends. It makes your posts easier to see and pick out, but it also means you know what kind of post you\u2019ll need to make each week. People are also far more likely to engage with a brand they recognize and associate with real posts and the people behind them.
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If you want access to a huge audience of visually driven, aesthetic loving potential customers, you\u2019ve got to use social […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"yoast_head":"\nGet Your Business Noticed: Instagram Edition - Regex SEO Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.regexseo.com\/blog\/get-your-business-noticed-instagram-edition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Get Your Business Noticed: Instagram Edition - Regex SEO Blog\" \/>\n<meta property=\"og:description\" content=\"If you want access to a huge audience of visually driven, aesthetic loving potential customers, you\u2019ve got to use social […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.regexseo.com\/blog\/get-your-business-noticed-instagram-edition\/\" \/>\n<meta property=\"og:site_name\" content=\"Regex SEO Blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-06T18:36:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-18T15:40:08+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\">\n\t<meta name=\"twitter:data1\" content=\"Taylor Torres\">\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" content=\"5 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.regexseo.com\/blog\/#website\",\"url\":\"https:\/\/www.regexseo.com\/blog\/\",\"name\":\"Regex SEO Blog\",\"description\":\"Your SEO, SEM and SMM Information Source\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.regexseo.com\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.regexseo.com\/blog\/get-your-business-noticed-instagram-edition\/#webpage\",\"url\":\"https:\/\/www.regexseo.com\/blog\/get-your-business-noticed-instagram-edition\/\",\"name\":\"Get Your Business Noticed: Instagram Edition - Regex SEO Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.regexseo.com\/blog\/#website\"},\"datePublished\":\"2019-03-06T18:36:17+00:00\",\"dateModified\":\"2020-09-18T15:40:08+00:00\",\"author\":{\"@id\":\"https:\/\/www.regexseo.com\/blog\/#\/schema\/person\/3d8a9654a0c33024cd497b0e325c0e19\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.regexseo.com\/blog\/get-your-business-noticed-instagram-edition\/\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.regexseo.com\/blog\/#\/schema\/person\/3d8a9654a0c33024cd497b0e325c0e19\",\"name\":\"Taylor Torres\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.regexseo.com\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/79d56115add0fe5e0f30135d54b5874c?s=96&d=wp_user_avatar&r=g\",\"caption\":\"Taylor Torres\"},\"description\":\"Social Media Manager\",\"sameAs\":[\"https:\/\/www.regexseo.com\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/www.regexseo.com\/blog\/wp-json\/wp\/v2\/posts\/143"}],"collection":[{"href":"https:\/\/www.regexseo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.regexseo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.regexseo.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.regexseo.com\/blog\/wp-json\/wp\/v2\/comments?post=143"}],"version-history":[{"count":10,"href":"https:\/\/www.regexseo.com\/blog\/wp-json\/wp\/v2\/posts\/143\/revisions"}],"predecessor-version":[{"id":1358,"href":"https:\/\/www.regexseo.com\/blog\/wp-json\/wp\/v2\/posts\/143\/revisions\/1358"}],"wp:attachment":[{"href":"https:\/\/www.regexseo.com\/blog\/wp-json\/wp\/v2\/media?parent=143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.regexseo.com\/blog\/wp-json\/wp\/v2\/categories?post=143"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.regexseo.com\/blog\/wp-json\/wp\/v2\/tags?post=143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}