{"id":2111,"date":"2020-10-09T08:00:02","date_gmt":"2020-10-09T08:00:02","guid":{"rendered":"https:\/\/www.regexseo.com\/blog\/?p=2111"},"modified":"2022-02-17T17:49:46","modified_gmt":"2022-02-17T17:49:46","slug":"regex-marketing-guide-part-5-social-media","status":"publish","type":"post","link":"https:\/\/www.regexseo.com\/blog\/regex-marketing-guide-part-5-social-media\/","title":{"rendered":"Guide to a Better Marketing Strategy, Part 5 \u2014 Social Media"},"content":{"rendered":"\n

Welcome to Chapter 5 of our ongoing “Guide to a Better Marketing Strategy<\/a>” – the set of articles to help you improve your Internet marketing strategy across all digital marketing channels! <\/p>\n\n\n\n

So far, we covered Measuring Online Marketing Success<\/a>, Organic Search (SEO)<\/a>, Pay-Per-Click Advertising (PPC)<\/a>, and Email Marketing<\/a>.<\/p>\n\n\n\n

In this chapter, we\u2019re going to talk a bit about Social Media as an effective marketing tool for your digital marketing campaigns.
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Social media for marketing includes things like social media marketing, social media advertising, which platforms to consider, tools to support posting, and more. 
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Table of Contents:<\/strong><\/p>\n\n\n\n

  1. Defining Social Media<\/a><\/li>
  2. Tracking Value<\/a><\/li>
  3. Dos and Don’ts<\/a><\/li>
  4. Social Media Optimization<\/a><\/li><\/ol>\n\n\n\n

    Most people know what social media is, and, fortunately, there are a lot of common sense ways to incorporate a good socials strategy<\/a> into your current digital marketing plan. You can do things like crosspost new content to your Instagram, or showcase new staff members on Facebook as a way of socially interacting while also highlighting your company\u2019s activities.
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    Social Media – What Kind of Animal Is It?<\/strong><\/h2>\n\n\n\n
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    In this guide, we\u2019re going to give you a few simple breakdowns of individual Social Media elements and how you can use them to more effectively market your brand and business.<\/p>\n\n\n\n

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    Role of Social Media in Business<\/strong><\/h3>\n\n\n\n
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    If you\u2019re on the internet, you know what Social Media is.
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    A broad recap for anyone just now waking up from a 20-year coma: social media is pretty much any online platform that allows for social interaction.
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    Facebook, Instagram, LinkedIn, Twitter, and so on. It even extends a bit to forums, aggregators, and other places where a lot of people gather for a primarily social purpose, like Reddit or various hobby forums.
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    In terms of marketing, <\/strong>social media is a useful platform for branding, advertising, and community outreach. You produce content in the relevant style of your chosen social media platform, and it serves as an ongoing marketing tool by generating attention and interaction with your business.
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    \"\"
    Sprout Social Index 2019<\/a><\/figcaption><\/figure>\n\n\n\n

    Social also remains the optimal channel for marketers to achieve their lofty goals. In the last six months alone, 44% of consumers reported an increase in their personal use of social media platforms. That increased social usage bodes well for marketers seeking to drive their social audience further down the purchasing funnel: when consumers follow a brand on social, 87% say they are likely to visit that brand\u2019s website or app. – Sprout Social 2019 Index
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    There are two main reasons a business wants to focus on social media as part of a digital marketing strategy:
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