{"id":2317,"date":"2020-10-16T08:00:51","date_gmt":"2020-10-16T08:00:51","guid":{"rendered":"https:\/\/www.regexseo.com\/blog\/?p=2317"},"modified":"2022-02-17T17:24:42","modified_gmt":"2022-02-17T17:24:42","slug":"chatterboxes-the-impact-of-a-native-ecommerce-chatbot-for-your-business","status":"publish","type":"post","link":"https:\/\/www.regexseo.com\/blog\/chatterboxes-the-impact-of-a-native-ecommerce-chatbot-for-your-business\/","title":{"rendered":"Chatterboxes: The Impact of a Native eCommerce Chatbot for Your Business"},"content":{"rendered":"\n
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Engagement is one of the critical factors for eCommerce companies\u2019 campaigns that are designed to improve conversion rates. In an online world where leads and customers are constantly bombarded by so many advertisements and a myriad of information from all angles, getting someone\u2019s attention long enough to engage with them becomes vital. <\/p>\n\n\n\n

It\u2019s no longer enough to just catch the eye with excellent social media posts and advertisements. Once you get them on the page, it becomes a matter of user experience, where the better the UX is, the more likely a customer will stay, browse along, and ultimately make a purchase.<\/p>\n\n\n\n

From reviews to recommended products, personalized landing pages to cart reminder emails, eCommerce businesses are looking for better and more effective ways to keep their customers engaged and provide them with an experience they need. A better experience improves conversion rates<\/a>.\u00a0<\/p>\n\n\n\n

One significant feature being added to businesses\u2019 digital marketing suite is the advent of chatbots, which play into the massive role that AI will take when it comes to shaping marketing campaigns.<\/p>\n\n\n\n

So, what\u2019s a Chatbot?<\/h2>\n\n\n\n
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Frequent online shoppers will have spotted this nifty new feature on a variety of online storefronts and shopping websites. A chatbot works through a chat feature found implemented on the website or through a business\u2019 Facebook page via Messenger. Ultimately, a chatbot is a program that simulates and mimics a human conversation<\/a> with a user. The chatbot isn\u2019t just presented with a preset list of responses\u2014it has a flowchart of how a conversation should proceed depending on a human\u2019s response. It tracks keywords that are used by the people it\u2019s conversing with and responds accordingly.<\/p>\n\n\n\n

A single chatbot can have multiple functions and abilities. The most basic chatbots have a few templated responses set to guide a customer through simple replies. They can are best used for frequently asked questions or even automated answers to queries during out-of-hours. More sophisticated AI for chatbots can do so much more than that: they can give customers recommendations, they can resolve technical issues, and they can even complete purchases for customers through the chat itself. It\u2019s mostly a tool that leads to a better, improved conversion rate through customer engagement.<\/p>\n\n\n\n

It\u2019s A Bot that Talks for You. But Will Customers Talk Back?<\/h2>\n\n\n\n

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One of the concerns that a business might have when it comes to having a chatbot is losing the human element. Many companies still believe that the relatable human element will improve conversion rates, as people want someone they can communicate with and understand the nuances of their concerns. However, there\u2019s proof that chatbots are becoming even more embraced by individuals, especially in an online shopping capacity.<\/p>\n\n\n\n