{"id":233,"date":"2019-05-09T08:00:39","date_gmt":"2019-05-09T08:00:39","guid":{"rendered":"https:\/\/www.regexseo.com\/blog\/?p=233"},"modified":"2022-02-23T10:15:23","modified_gmt":"2022-02-23T10:15:23","slug":"guide-to-a-better-marketing-strategy-part-1","status":"publish","type":"post","link":"https:\/\/www.regexseo.com\/blog\/guide-to-a-better-marketing-strategy-part-1\/","title":{"rendered":"Guide to a Better Marketing Strategy: Part 1"},"content":{"rendered":"\n<p>Welcome to the first part of the Guide to a Better Marketing Strategy. In total, there\u2019ll be six posts, each of which will provide additional insight into the strategy for each of the internet marketing channels &#8211; <a href=\"https:\/\/www.regexseo.com\/seo-houston.php\">search engine optimization (SEO)<\/a>, <a href=\"https:\/\/www.regexseo.com\/blog\/marketing-guide-part-3-pay-per-click-advertising-ppc\/\" target=\"_blank\" rel=\"noreferrer noopener\">pay-per-click advertising (PPC)<\/a>, <a href=\"https:\/\/www.regexseo.com\/blog\/regex-marketing-guide-part-5-social-media\/\" target=\"_blank\" rel=\"noreferrer noopener\">social media marketing<\/a>, <a href=\"https:\/\/www.regexseo.com\/blog\/regex-seo-guide-to-marketing-part-4-email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">email marketing<\/a> and <a href=\"https:\/\/www.regexseo.com\/blog\/the-importance-of-content-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">content marketing<\/a>. <\/p>\n\n\n\n<p>It may be that you already have an internet marketing strategy in place, in which case, we\u2019ll provide plenty of tips to take it to the next level. If you\u2019re thinking about creating your first internet marketing strategy, this article will empower you to put a strategy in place that really works.  <\/p>\n\n\n\n<!--more-->\n\n\n\n<p><strong>Table of Contents:<\/strong><\/p>\n\n\n\n<ol><li><a href=\"#roi\">ROI &#8211; Your Main Marketing Metric<\/a><\/li><li><a href=\"#meetings\">Strategy Meetings &#8211; Making a Plan<\/a><\/li><li><a href=\"#evaluate\">Marketing Campaigns &#8211; Are Your Efforts Wasted?<\/a><\/li><li><a href=\"#metrics\">Relevant Metrics &#8211; Details, Details<\/a><\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"490\" src=\"https:\/\/www.regexseo.com\/blog\/wp-content\/uploads\/2020\/09\/Group-1-1-1024x490.jpg\" alt=\"\" class=\"wp-image-1680\" srcset=\"https:\/\/www.regexseo.com\/blog\/wp-content\/uploads\/2020\/09\/Group-1-1-1024x490.jpg 1024w, https:\/\/www.regexseo.com\/blog\/wp-content\/uploads\/2020\/09\/Group-1-1-300x143.jpg 300w, https:\/\/www.regexseo.com\/blog\/wp-content\/uploads\/2020\/09\/Group-1-1-768x367.jpg 768w, https:\/\/www.regexseo.com\/blog\/wp-content\/uploads\/2020\/09\/Group-1-1-627x300.jpg 627w, https:\/\/www.regexseo.com\/blog\/wp-content\/uploads\/2020\/09\/Group-1-1.jpg 1257w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2><strong>The value of a business marketing strategy<\/strong><\/h2>\n\n\n\n<p>Many businesses know that internet marketing channels are vital for acquiring and retaining customers in a digital world, but many don\u2019t have an integrated plan to grow and engage their audiences effectively. A business marketing strategy solves this problem by:<\/p>\n\n\n\n<ul><li>Giving your digital marketing efforts direction<\/li><li>Identifying your typical customer and helping you understand their behavior online<\/li><li>Clearly defining your value proposition<\/li><li>Integrating your digital marketing activities so they complement one another<\/li><li>Measuring the success of your digital campaigns<\/li><li>Reducing wasted spend<\/li><li>Revealing insights that help you stay ahead of the competition <\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"514\" src=\"https:\/\/www.regexseo.com\/blog\/wp-content\/uploads\/2020\/09\/Group-543-1024x514.jpg\" alt=\"\" class=\"wp-image-1681\" srcset=\"https:\/\/www.regexseo.com\/blog\/wp-content\/uploads\/2020\/09\/Group-543-1024x514.jpg 1024w, https:\/\/www.regexseo.com\/blog\/wp-content\/uploads\/2020\/09\/Group-543-300x151.jpg 300w, https:\/\/www.regexseo.com\/blog\/wp-content\/uploads\/2020\/09\/Group-543-768x386.jpg 768w, https:\/\/www.regexseo.com\/blog\/wp-content\/uploads\/2020\/09\/Group-543-597x300.jpg 597w, https:\/\/www.regexseo.com\/blog\/wp-content\/uploads\/2020\/09\/Group-543.jpg 1260w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2><strong>Key elements to include in your business marketing strategy<\/strong><\/h2>\n\n\n\n<p>Whether you want to improve on a business marketing strategy that\u2019s already in place, or are creating a business marketing strategy for the first time, there are a number of essential elements you must include.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"453\" src=\"https:\/\/www.regexseo.com\/blog\/wp-content\/uploads\/2020\/09\/Group-554-1024x453.jpg\" alt=\"\" class=\"wp-image-1682\" srcset=\"https:\/\/www.regexseo.com\/blog\/wp-content\/uploads\/2020\/09\/Group-554-1024x453.jpg 1024w, https:\/\/www.regexseo.com\/blog\/wp-content\/uploads\/2020\/09\/Group-554-300x133.jpg 300w, https:\/\/www.regexseo.com\/blog\/wp-content\/uploads\/2020\/09\/Group-554-768x340.jpg 768w, https:\/\/www.regexseo.com\/blog\/wp-content\/uploads\/2020\/09\/Group-554-678x300.jpg 678w, https:\/\/www.regexseo.com\/blog\/wp-content\/uploads\/2020\/09\/Group-554.jpg 1271w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 id=\"roi\"><strong>1. Pay attention to ROI<\/strong><\/h3>\n\n\n\n<p>One of the most important aspects on our business marketing strategy checklist is to measure the overall return on investment (ROI) of your campaign. To measure the ROI, you\u2019ll have to track the money and time you invest to create a campaign against the return it generates. This is an extremely valuable exercise as it can help to shape your marketing strategy in the future. <\/p>\n\n\n\n<p>For example, your internet marketing efforts last year may have produced an ROI of 200%. However, 85% of those sales may have come from a single social media platform, while the other 15% might have been the result of blogging, <a href=\"https:\/\/regexseo.com\/ppc-adwords-management-houston.php\" target=\"_blank\">pay-per-click<\/a> and SEO combined. Clearly then, investing more time and money in social media could boost your bottom line in the future. <\/p>\n\n\n\n<p>However, measuring ROI is not always quite so straightforward. Businesses often only measure sales, clicks and likes, and overlook brand exposure. Although the number of people who see your brand will not always prompt an immediate interaction, it is still valuable over the longer-term. The more people are able to recognize your brand, the more they&#8217;ll see your business as a long term investment.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"514\" src=\"https:\/\/www.regexseo.com\/blog\/wp-content\/uploads\/2020\/09\/Group-5-1024x514.jpg\" alt=\"\" class=\"wp-image-1683\" srcset=\"https:\/\/www.regexseo.com\/blog\/wp-content\/uploads\/2020\/09\/Group-5-1024x514.jpg 1024w, https:\/\/www.regexseo.com\/blog\/wp-content\/uploads\/2020\/09\/Group-5-300x151.jpg 300w, https:\/\/www.regexseo.com\/blog\/wp-content\/uploads\/2020\/09\/Group-5-768x386.jpg 768w, https:\/\/www.regexseo.com\/blog\/wp-content\/uploads\/2020\/09\/Group-5-598x300.jpg 598w, https:\/\/www.regexseo.com\/blog\/wp-content\/uploads\/2020\/09\/Group-5.jpg 1245w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 id=\"meetings\"><strong>2. Make marketing strategy meetings a regular event<\/strong><\/h3>\n\n\n\n<p>Many businesses are guilty of creating internet marketing strategies simply to get buy-in from decision-makers. Once those strategies are in place, internet marketing becomes a \u2018business-as-usual\u2019 activity and that strategy is not revisited again. The result is that opportunities are missed for better targeting, improved optimization and increased ROI. &nbsp;&nbsp;<\/p>\n\n\n\n<p>A business marketing strategy is not something that can be created and left in a single form to work indefinitely. The best internet marketing strategies constantly evolve based on the data and insights your campaigns generate. That\u2019s why it\u2019s so important that marketing strategy meetings become a regular event. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"598\" src=\"https:\/\/www.regexseo.com\/blog\/wp-content\/uploads\/2020\/09\/Group-559-1024x598.jpg\" alt=\"\" class=\"wp-image-1684\" srcset=\"https:\/\/www.regexseo.com\/blog\/wp-content\/uploads\/2020\/09\/Group-559-1024x598.jpg 1024w, https:\/\/www.regexseo.com\/blog\/wp-content\/uploads\/2020\/09\/Group-559-300x175.jpg 300w, https:\/\/www.regexseo.com\/blog\/wp-content\/uploads\/2020\/09\/Group-559-768x449.jpg 768w, https:\/\/www.regexseo.com\/blog\/wp-content\/uploads\/2020\/09\/Group-559-513x300.jpg 513w, https:\/\/www.regexseo.com\/blog\/wp-content\/uploads\/2020\/09\/Group-559.jpg 1210w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 id=\"evaluate\"><strong>3. Evaluate the results of your marketing campaigns<\/strong><\/h3>\n\n\n\n<p>One of the leading benefits of digital marketing over traditional advertising streams is the wealth of data it creates. That allows you to track and monitor your progress and evaluate which elements of your marketing strategy are performing well and what could be more effective. You should:<\/p>\n\n\n\n<ul><li><strong>Re-evaluate your digital marketing goals <\/strong>\u2013 You must make sure the goals you\u2019ve set in the past are still relevant today. It could be that you need to set new target projections or even change the goals completely to accommodate new objectives. If you have a business marketing strategy but haven\u2019t set any goals, this is something you should tackle immediately.<\/li><li><strong>Revisit your <a href=\"https:\/\/www.regexseo.com\/blog\/the-importance-of-the-marketing-audience\/\" target=\"_blank\" rel=\"noreferrer noopener\">target customer profiles<\/a> <\/strong>\u2013 The more insights your marketing campaigns generate, the more you\u2019ll learn about your customer demographics, their interests and how they behave online. By re-evaluating your customer profiles, you\u2019ll be able to fine-tune who you target and how.<\/li><li><strong>Consider changing the channel <\/strong>\u2013 Think about the particular marketing channels you are using and ask yourself if they\u2019re effective. Are you using <a href=\"https:\/\/www.regexseo.com\/social-media-marketing-houston.php\">social media<\/a>? PPC? Look at the actual value each channel is providing in terms of ROI, engagement, and time spent. If the numbers don\u2019t match your expectations, consider alternative channels that might align better with your business. \u00a0<\/li><li><strong>Re-examine your digital presence <\/strong>\u2013 Are you actively participating in the right digital platforms? The popularity of digital platforms and the demographics they appeal to change all the time. For example, if you\u2019re targeting 18-25-year-old females but are focusing on Facebook rather than Instagram, you could be missing out on a huge amount of traffic. \u00a0\u00a0<\/li><li><strong>Check your messaging strategies <\/strong>\u2013 Is your digital marketing messaging in line with your customers\u2019 preferences? Evaluating which type of messages are performing well i.e. blog posts, videos or images-based updates, will help to ensure your campaigns performs at their best. <br><br><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"674\" src=\"https:\/\/www.regexseo.com\/blog\/wp-content\/uploads\/2020\/09\/Group-432-1024x674.jpg\" alt=\"\" class=\"wp-image-1685\" srcset=\"https:\/\/www.regexseo.com\/blog\/wp-content\/uploads\/2020\/09\/Group-432-1024x674.jpg 1024w, https:\/\/www.regexseo.com\/blog\/wp-content\/uploads\/2020\/09\/Group-432-300x197.jpg 300w, https:\/\/www.regexseo.com\/blog\/wp-content\/uploads\/2020\/09\/Group-432-768x505.jpg 768w, https:\/\/www.regexseo.com\/blog\/wp-content\/uploads\/2020\/09\/Group-432-456x300.jpg 456w, https:\/\/www.regexseo.com\/blog\/wp-content\/uploads\/2020\/09\/Group-432.jpg 1117w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 id=\"metrics\"><strong>4. Identify the most relevant metrics<\/strong><\/h3>\n\n\n\n<p>A positive return on investment is the ultimate goal of every business marketing strategy, but to be successful, not every campaign needs to lead directly to dollars. Some campaigns might be designed to increase traffic to your site, boost the readership of your blog or improve brand exposure across social platforms. <\/p>\n\n\n\n<p>To determine whether your marketing campaigns are successful, you\u2019ll need to think carefully about the metrics you measure them against. A few examples include: <\/p>\n\n\n\n<ul><li>Website visits \u2013 The amount of traffic a campaign brings to your website<\/li><li>Total conversions \u2013 How many sales are generated by a campaign<\/li><li>Lead-to-close ratio \u2013 How many of the leads your online marketing efforts generate are closed by your team<\/li><li>Cost per lead \u2013 How much does it cost to generate a lead using each campaign type<br><br><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"696\" src=\"https:\/\/www.regexseo.com\/blog\/wp-content\/uploads\/2020\/09\/Group-558-1024x696.jpg\" alt=\"\" class=\"wp-image-1686\" srcset=\"https:\/\/www.regexseo.com\/blog\/wp-content\/uploads\/2020\/09\/Group-558-1024x696.jpg 1024w, https:\/\/www.regexseo.com\/blog\/wp-content\/uploads\/2020\/09\/Group-558-300x204.jpg 300w, https:\/\/www.regexseo.com\/blog\/wp-content\/uploads\/2020\/09\/Group-558-768x522.jpg 768w, https:\/\/www.regexseo.com\/blog\/wp-content\/uploads\/2020\/09\/Group-558-442x300.jpg 442w, https:\/\/www.regexseo.com\/blog\/wp-content\/uploads\/2020\/09\/Group-558.jpg 1238w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2><strong>What is the best internet marketing strategy benefit your business?<\/strong><\/h2>\n\n\n\n<p>After reviewing the significance of setting goals, choosing main metrics to track, and measuring ROI, it&#8217;s time to build out an internet marketing strategy that will offer the best performance for your unique business.<\/p>\n\n\n\n<p>Which internet marketing channels are best for you? Which channels should you invest in first, and which channels should you leave in a desert far from an oasis? There are a lot of factors to consider before making this decision. Each channel is different and comes with it&#8217;s own benefits and downfalls. We&#8217;ll be covering each channel in depth over the next parts of this guide, that way you can make the most well-informed decision possible.<\/p>\n\n\n\n<p>Meanwhile, if you&#8217;ve got any questions, we&#8217;d love to talk to you! Talk shop with us, discuss past or present marketing strategy, don&#8217;t hesitate to <a rel=\"noreferrer noopener\" aria-label=\"reach out to us (opens in a new tab)\" href=\"https:\/\/www.regexseo.com\/contact-houston-internet-marketing-company.php\" target=\"_blank\">reach out to us<\/a>!<br><\/p>\n\n\n\n<p><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to the first part of the Guide to a Better Marketing Strategy. In total, there\u2019ll be six posts, each [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[8,5,7],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Guide to a Better Marketing Strategy: Part 1 - Regex SEO Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.regexseo.com\/blog\/guide-to-a-better-marketing-strategy-part-1\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guide to a Better Marketing Strategy: Part 1 - Regex SEO Blog\" \/>\n<meta property=\"og:description\" content=\"Welcome to the first part of the Guide to a Better Marketing Strategy. In total, there\u2019ll be six posts, each [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.regexseo.com\/blog\/guide-to-a-better-marketing-strategy-part-1\/\" \/>\n<meta property=\"og:site_name\" content=\"Regex SEO Blog\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/regexseo\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-09T08:00:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-23T10:15:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.regexseo.com\/blog\/wp-content\/uploads\/2020\/09\/Group-1-1-1024x490.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/DigitalSpaceman\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\">\n\t<meta name=\"twitter:data1\" content=\"Dmitrii Kustov\">\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" content=\"5 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.regexseo.com\/blog\/#website\",\"url\":\"https:\/\/www.regexseo.com\/blog\/\",\"name\":\"Regex SEO Blog\",\"description\":\"Your SEO, SEM and SMM Information Source\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.regexseo.com\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.regexseo.com\/blog\/guide-to-a-better-marketing-strategy-part-1\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.regexseo.com\/blog\/wp-content\/uploads\/2020\/09\/Group-1-1.jpg\",\"width\":1257,\"height\":601},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.regexseo.com\/blog\/guide-to-a-better-marketing-strategy-part-1\/#webpage\",\"url\":\"https:\/\/www.regexseo.com\/blog\/guide-to-a-better-marketing-strategy-part-1\/\",\"name\":\"Guide to a Better Marketing Strategy: Part 1 - Regex SEO Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.regexseo.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.regexseo.com\/blog\/guide-to-a-better-marketing-strategy-part-1\/#primaryimage\"},\"datePublished\":\"2019-05-09T08:00:39+00:00\",\"dateModified\":\"2022-02-23T10:15:23+00:00\",\"author\":{\"@id\":\"https:\/\/www.regexseo.com\/blog\/#\/schema\/person\/59f2c07c3640a93875e0a868567cfeb0\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.regexseo.com\/blog\/guide-to-a-better-marketing-strategy-part-1\/\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.regexseo.com\/blog\/#\/schema\/person\/59f2c07c3640a93875e0a868567cfeb0\",\"name\":\"Dmitrii Kustov\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.regexseo.com\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.regexseo.com\/blog\/wp-content\/uploads\/2019\/02\/portrait-1-e1549675655281-150x150.jpg\",\"caption\":\"Dmitrii Kustov\"},\"description\":\"Dmitrii is an entrepreneur and founder of Regex SEO, he has produced websites and run marketing campaigns for companies like John Deere and Dignity Memorial. 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