If you\u2019ve used social media in the last several years, you\u2019ve probably noticed some trends.<\/p>\n\n\n\n
What seems like a random posting schedule is not. Some people post the same content over and over again. There is a method to their madness. There are other people out there who\u2019ve just gotten lucky.<\/p>\n\n\n\n
What is the importance of post timing on social media<\/a>? Does it really matter?<\/p>\n\n\n\n It certainly does! Keep reading to learn everything you need to know about getting your content in front of the right eyes at the right time.<\/p>\n\n\n\n Post timing on social media is all about a return on investment. Marketing teams and SEOs all over the world have a lot on their plate. They\u2019re constantly trying new things and then crunching the numbers to see what works best.<\/p>\n\n\n\n There is a reason for this. Digital marketing agencies are numerous. And if you can\u2019t deliver for your client, they\u2019ll find someone who will.<\/p>\n\n\n\n To be able to attract new clients, agencies run on paper-thin margins. Cue the magic of post timing.<\/p>\n\n\n\n Breaking it all down to the simplest answer possible: marketers, bloggers<\/a>, and content creators schedule their posts for certain times of the day to increase revenue.<\/p>\n\n\n\n The goal here is to get your post in front of as many people as possible. The lifespan of these posts is small, and every day human beings are bombarded with more and more content. As this happens, the lifespan of social media posts shrinks, with fewer people getting to see it.<\/p>\n\n\n\n This is why bloggers and affiliate marketers post their content multiple times. It typically has nothing to do with how amazing the content is for their audience.<\/p>\n\n\n\n These posts will usually have the longest word counts, which translates into more ad revenue or feature high-paying affiliate programs<\/a> that lead to more sales.<\/p>\n\n\n\n If you\u2019re new to the game and wonder why your feed starts to pop off at certain times of the day, now you know. More eyes equal more money.<\/p>\n\n\n\n The short answer is \u201cyes\u201d and \u201cno,\u201d How can both answers be possible? Here are a few reasons why you should and why you shouldn\u2019t.<\/p>\n\n\n\n People time their social posts for a reason. Most of them have either done their own research or done their fair share online, reading blog posts and watching YouTube from marketing professionals.<\/p>\n\n\n\n Do you want to make money for yourself or your client? We hope so. Timing your posts has become a necessary part of content marketing. We all do it. It\u2019s now a part of our routine. And that routine is important for making money, which is why we all do what we do.<\/p>\n\n\n\n On the other side of this coin, if everyone posts at the same time, then the lifespan of your individual posts will be even shorter than posting at a less optimal time slot.<\/p>\n\n\n\n What\u2019s the solution?<\/p>\n\n\n\n Post often.<\/p>\n\n\n\n Every market is different. If your buyer persona is a stay-at-home mom with kids, then you want to make social media posts when this persona is likely at the computer or on her phone. When she\u2019s getting kids ready for school, picking them up, or preparing meals, her hands are busy and she won\u2019t have time to look at social sites.<\/p>\n\n\n\n Let\u2019s say your ideal customer is a gym rat. You sell activewear and you want to target men 20-40 that love your product and live an active lifestyle.<\/p>\n\n\n\n To be honest, most of these guys are on social media throughout the day. But most of them go to the gym during lunch or right after work. It might take some time to figure out the best schedule, but the workday around 10 AM and after lunch will probably be great.<\/p>\n\n\n\n Why? Most people spend a lot of their workday avoiding work and scrolling through social media. They probably aren\u2019t on their devices when they\u2019re pumping iron or meal prepping.<\/p>\n\n\n\n Something everyone needs to consider is what platform is going to work the best for you or your client. There is no need to be on Instagram or TikTok if your audience doesn\u2019t use these outlets on a regular basis.<\/p>\n\n\n\n Spend some time, and by some, we mean quite a bit, figuring out the best two to three platforms for your website or product. This will increase your ROI<\/a> more than spending countless hours creating a posting schedule, making content, and creating shareable posts.<\/p>\n\n\n\n Facebook is the OG of social media. What started as a way for \u201cThe Zuck\u201d to meet college girls has since made him a Billionaire. How? Ads.<\/p>\n\n\n\n You don\u2019t get to a billion dollars without selling a few ads.<\/p>\n\n\n\n It\u2019s important to remember this when it comes to social media: If you aren\u2019t paying, then you\u2019re the product<\/a>. All of the social platforms on this list are free to use, but for the companies to continue growing, they need to bring in revenue.<\/p>\n\n\n\n This is where you, the marketer, come into play. These are pay-to-win strategies and no one knows the game better than Facebook.<\/p>\n\n\n\n If you try to play the free version of this game, you simply aren\u2019t going to win.<\/p>\n\n\n\n Get your marketing team<\/a> to set up a content plan that posts your ads and your content between 8 AM and 12 PM. This will have a trickle-down effect throughout the day, being seen as soon as you post it and then later on in the day, provided people scroll through their feed.<\/p>\n\n\n\n The key here is to not post too often. Half of all Facebook<\/a> users in the US are guilty of checking their feed multiple times a day. If you post at the right time and your following on Facebook is strong, your posts will be seen.<\/p>\n\n\n\nWhat Is Post Timing?<\/h3>\n\n\n\n
Why Do People Time Posts?<\/h3>\n\n\n\n
Do I Really Need to Time My Posts?<\/h3>\n\n\n\n
The Best Times to Post on Social Media<\/h3>\n\n\n\n
The Best Time to Post on Facebook<\/h3>\n\n\n\n
The Best Time to Post on Instagram<\/h3>\n\n\n\n