{"id":3153,"date":"2022-04-01T09:48:58","date_gmt":"2022-04-01T09:48:58","guid":{"rendered":"https:\/\/www.regexseo.com\/blog\/?p=3153"},"modified":"2022-09-06T07:34:41","modified_gmt":"2022-09-06T07:34:41","slug":"digital-marketing-the-importance-of-building-a-solid-brand-voice","status":"publish","type":"post","link":"https:\/\/www.regexseo.com\/blog\/digital-marketing-the-importance-of-building-a-solid-brand-voice\/","title":{"rendered":"Digital Marketing: The Importance of Building a Solid Brand Voice"},"content":{"rendered":"\n

With the introduction of social media platforms, the marketing industry has seen an accelerating change. The traditional marketing methods compared to unconventional digital marketing are primitive. <\/p>\n\n\n\n

The primary reasons are the reach of the digital platforms and the convenience of campaign analysis and the platform’s relevance to the target audience<\/a>. Most consumers rely on digital platforms to research products. <\/p>\n\n\n\n

To create the best first impression on the consumers, a lot of creative planning is executed in branding. Branding, more often than not, is considered the way a brand looks. However, digital marketing has been explored beyond the fonts and colors of the brand. <\/p>\n\n\n\n

For today\u2019s audience, branding primarily focuses on the relatability of the brand with its potential consumers. This brings us to an integral part of branding, brand voice.  <\/p>\n\n\n\n

You have likely unknowingly experienced brand voice in one way or the other. Ever thought about how a brand tries to connect with the audience by using common jargon and slang? This is brand voice. Convincing the audience the brand is a part of their community. <\/p>\n\n\n\n

While this particular branding approach is overlooked by many businesses, you can always benefit from this strategy and have a distinctive brand voice of your own.<\/p>\n\n\n\n

To understand this concept better, let\u2019s discuss what brand voice targets and how does it execute it.<\/p>\n\n\n\n

What Is A Brand Voice?   <\/h2>\n\n\n\n

Brand voice<\/a> refers to giving a brand a personality of its own. You plan out the best appearance for your brand, which is a timely attraction. The way a brand conveys its story and compels the consumers are what its personality is made of and that\u2019s how you attract defining consumers. <\/p>\n\n\n\n

For instance, back in our school days, we all had our favorite professors. Somehow, we related to how they spoke and conveyed their emotions. On the contrary, some professors were straight-up boring and bleak. Now you understand how giving the brand a personality makes a lot of difference in the way the audience perceives the brand.  <\/p>\n\n\n\n

The example that we spoke of above, gives us the idea that the tone that you converse in impacts the brand voice development for the audience. Consumers will only show their interest in the brand if they feel a connection with the brand motive.  <\/p>\n\n\n\n

Each brand has a tone of its own. A tone of a brand refers to the style a brand communicates with its consumers. The standard communication between the brand and the consumer can be through words, images, colors, slogans, among others. In the most simplistic manner, it is not what you say that matters but how you say it is the key takeaway.<\/p>\n\n\n\n

Now you might think, \u201cwhy can’t I just write the way I have been writing?\u201d<\/p>\n\n\n\n

Of course, you can!<\/p>\n\n\n\n

The concept of brand voice does not by any means imply that you have to be pretentious with your content. It redefines your communication skills and enhances your online personality for the audience to see what your brand has to offer.<\/p>\n\n\n\n

Types Of Brand Voices And Tones (With Examples)      <\/h2>\n\n\n\n

Let\u2019s discuss the various brands that have utilized various tones and emotional appeals in creating a brand voice for their campaigns. These campaigns have had a great impact on the audience and their connection with the brand. We will also observe the types of brand voice attributes some of these brands use to showcase their mottos.<\/p>\n\n\n\n

Cred – Eccentric and Straight-Forward<\/strong><\/h3>\n\n\n\n

Cred is an Indian fintech company that has grown to be a household name in no time from its establishment. The primary reason why Cred, even though being founded in 2018, has become a trusted brand is because of its marketing team. Cred came out with the most absurd advertisements wherein personalities were portrayed to be the exact opposite of what they\u2019ve been perceived as by the public.<\/p>\n\n\n\n

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For instance, Cred created an advertisement where ex-Indian cricket team captain Kapil Dev was seen in the most bizarre outfits playing cricket and just being chaotic. In contrast, he is seen as a sincere and shy personality otherwise. <\/p>\n\n\n\n

The brand voice that Cred uses in its campaigns is more or less eccentric in its way of communication. Where the brand portrays the motto of anything is possible with Cred. The witty tone is not limited to digital platforms. The billboards advertising Cred read \u201cDownload The App To Know More.\u201d This alone shows that the brand wants to stand out from the traditional marketing and professional way of brand voice marketing.   <\/p>\n\n\n\n

Burger King – Witty and Loud <\/strong><\/h3>\n\n\n\n

Burger King is one of the largest fast-food restaurant chains in the world, and they do not step back from letting everyone know that. Burger King is known to showcase a witty and defiant brand voice where they challenge their competitors, such as McDonald’s and KFC. <\/p>\n\n\n\n

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The above image is a still from \u2018The Whopper Secret\u2019 advertisement by Burger King. It thrashed the size of McDonald\u2019s \u2018Big Mac\u2019 burger by stating that they kept a Big Mac behind their Whopper burger and it wasn\u2019t seen in any published photographs because of its \u2018big\u2019 size and thanked them for having their back.<\/p>\n\n\n\n

They use the content tone of being loud and humorous with their ads so that the audience is attracted to the content. It is human nature to enjoy a feud between two entities, especially when those brands are as well-known as McDonald’s and Burger King.<\/p>\n\n\n\n

This is the exact approach Burger King has targeted and hence, is considered one of the best brands to learn marketing strategies from. This can be seen in the marketing feud between Coca-Cola and Pepsi as well. <\/p>\n\n\n\n

Disney – Aspirational <\/strong><\/h3>\n\n\n\n

Whenever you watch a Disney trailer, movie launch, theme park advertisement, Disney makes you believe that it is “Where Dreams Come True.” Disney is one of the biggest production houses and entertainment brands. This cannot be achieved without a consistent high-quality outcome and a deadly marketing team.<\/p>\n\n\n\n

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When you hear the name Disney you are given the idea of imagination and fantasy mixed with the emotion of aspiration. Disney promotes the idea of dreams. Hence, when you visit their theme parks, the larger life fictional characters\u2019 figurines make you believe in the stories. Disney aims at attracting the audience by giving them a platform to aspire through their ads and campaigns.  <\/p>\n\n\n\n

Sephora – Informative and Empowering<\/strong>  <\/h3>\n\n\n\n

Sephora is a cosmetics brand that targets millennial women. Their campaigns can be considered to be inclined toward women’s empowerment and women’s independence. This is purely due to their target audience. <\/p>\n\n\n\n

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