{"id":3181,"date":"2022-04-11T09:07:49","date_gmt":"2022-04-11T09:07:49","guid":{"rendered":"https:\/\/www.regexseo.com\/blog\/?p=3181"},"modified":"2022-04-11T09:07:50","modified_gmt":"2022-04-11T09:07:50","slug":"the-four-pillars-of-seo-content-backlinks-technical-and-ux","status":"publish","type":"post","link":"https:\/\/www.regexseo.com\/blog\/the-four-pillars-of-seo-content-backlinks-technical-and-ux\/","title":{"rendered":"The Four Pillars of SEO: Content, Backlinks, Technical, and UX"},"content":{"rendered":"\n<p><em><strong>SEO is a necessary pillar of online marketing. But, which are the most important pillars of SEO?&nbsp;<\/strong><\/em><\/p>\n\n\n\n<p>SEO is the backbone of any marketing strategy. Since 68% of online experiences are initiated by a simple search, marketers chomp on every bit they can get from SEO. However, while relying heavily on content, search engine optimization is a culmination of various elements.\u00a0\u00a0<\/p>\n\n\n\n<p>This includes technicalities, as well as various on and off-page factors. While content is the centerpiece of any SEO strategy, other aspects, such as visuals, the website\u2019s framework, and other key essentials, also come into play, such as:<\/p>\n\n\n\n<ul><li>Good content\u00a0<\/li><li>Solid backlinking and interlinking<\/li><li>Technical on and <a href=\"https:\/\/moz.com\/learn\/seo\/off-site-seo\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">off-page SEO<\/a><\/li><li>User experience elements<\/li><\/ul>\n\n\n\n<p>These are the pillars that make up a proper SEO strategy. But, what exactly are they? What does each of these elements entail? These pillars themselves are made of several key factors, and it\u2019s imperative to understand each of them. So, let\u2019s do that:<\/p>\n\n\n\n<h2>What Is SEO?<\/h2>\n\n\n\n<p>Search engine optimization is the practice of making content and platforming ideas for search engine ranking. It\u2019s imperative to understand technical SEO to ensure the website and content perform well.&nbsp;<\/p>\n\n\n\n<p>As mentioned before, SEO is the epitome of various strategies related to search engines. The primary purpose of this practice is to ensure your website and content perform equally well and gain visibility when people search for specific keywords.<\/p>\n\n\n\n<p>These factors include:<\/p>\n\n\n\n<ul><li>Optimizing the website<\/li><li>Optimizing the content&nbsp;<\/li><li>Ensuring proper practical background of the website<\/li><\/ul>\n\n\n\n<p>While the last point is more related to technical aspects of SEO, they all work together to ensure that the website stands out in SERPs (search engine results pages). However, Google considers over 200-factors before it ranks a website on the first page of SERP.<\/p>\n\n\n\n<h2>What Does Google Consider?<\/h2>\n\n\n\n<p>Are you wondering how the Google search algorithm works? Well, you&#8217;re not alone. Some experts at Backlinko even made a list all 200 factors that we mentioned above. Each one of these aspects is divided into multiple categories, such as:<\/p>\n\n\n\n<ul><li>Domain influences an essential factors in understanding what is included in technical SEO<\/li><li>On-site SEO and how are sitemaps important for the SEO process<\/li><li>Technical SEO and user interaction factors<\/li><\/ul>\n\n\n\n<p>Here are the four major divisions comprising the majority of the said 200 factors:&nbsp;<\/p>\n\n\n\n<h3>1. <strong>Domain Factors<\/strong><\/h3>\n\n\n\n<p>If you\u2019re wondering if older websites have a better chance, then Google\u2019s <a href=\"https:\/\/twitter.com\/JohnMu\/status\/1147051694280388608\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">John Mueller disagrees<\/a>. He says it \u201chelps nothing,\u201d Instead, keyword insertion and domain registration are valuable essentials. On the other hand, a domain can benefit greatly in Local SEO if it has a country code next to it, such as AE, UK, US, etc.\u00a0<\/p>\n\n\n\n<h3>2. <strong>Page-Level Factors<\/strong><\/h3>\n\n\n\n<p>Page-level factors include the insertion of keywords in the right places. However, you do need to understand how important page speed is for SEO. Because the quicker your website loads, the better it will satisfy Google\u2019s target audience for particular queries.&nbsp;<\/p>\n\n\n\n<h3>3. <strong>Backlink Factors<\/strong><\/h3>\n\n\n\n<p>While domain age isn\u2019t necessarily a factor, backlinks from older domains do maintain integrity. For instance, a backlink earned from Forbes.com would hold much more weight than one from an unknown or newer domain.&nbsp;<\/p>\n\n\n\n<h3>4. <strong>User-Interaction Factors&nbsp;<\/strong><\/h3>\n\n\n\n<p>You need Google\u2019s RankBrain to understand this factor. On the other hand, bounce rates are yet another factor. So, if a website has a hefty amount of bounce rates, it may not be preferred by Google to be in SERP.&nbsp;<\/p>\n\n\n\n<h2>The Four Pillars of Search Engine Optimization&nbsp;<\/h2>\n\n\n\n<p>Search engine optimization is a process of constant struggle. It may sound like a bad thing, but it isn\u2019t. In SEO, there\u2019s no \u201cclimbing the mountain.\u201d Instead, SEO requires you to sit atop the mountain and maintain your integrity.<\/p>\n\n\n\n<p>That\u2019s why you need four pillars to help you get there. As mentioned before, Google considers many factors. Still, they all fall into the four major pillars: content, technical SEO, backlinks, and user experience.<\/p>\n\n\n\n<p>So, to help you achieve SEO prowess, here are the four pillars and how to use them:<\/p>\n\n\n\n<h3>1. <strong>Content: Writing Good Content for High Ranks<\/strong><\/h3>\n\n\n\n<p>The first and most important pillar of SEO is good content. Now, writing good content isn\u2019t enough; you need thorough optimization. So, what is content optimization in SEO? It\u2019s not only about inserting keywords at the right place; it\u2019s about other key factors.<\/p>\n\n\n\n<p>The importance of content in SEO isn\u2019t because of the written word; rather, it\u2019s because of how well the content is written. That\u2019s why content must feature these three essentials to become a strong pillar of an SEO strategy:<\/p>\n\n\n\n<h4>Readability<\/h4>\n\n\n\n<p>The first step in understanding what SEO content writing is is understanding readability. Bear in mind that SEO writing isn\u2019t about writing artistic or novella-esque content. You need to simplify the complex idea and write words that a typical searcher on the internet can understand.<\/p>\n\n\n\n<p>Moreover, much readability depends on how well you break down your content. In other words, the subheadings, paragraph lengths, lines in each paragraph, and words used in each line need to be specific.<\/p>\n\n\n\n<h4>Plagiarism-Free Content<\/h4>\n\n\n\n<p>Plagiarism is one of the most problematic aspects of SEO writing. Your content needs to be top-notch, so make sure you use a viable plagiarism checker like <a href=\"https:\/\/www.prepostseo.com\/plagiarism-checker\" target=\"_blank\" rel=\"noreferrer noopener\">this one<\/a>.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"943\" height=\"785\" src=\"https:\/\/www.regexseo.com\/blog\/wp-content\/uploads\/2022\/04\/unnamed-3.png\" alt=\"\" class=\"wp-image-3184\" srcset=\"https:\/\/www.regexseo.com\/blog\/wp-content\/uploads\/2022\/04\/unnamed-3.png 943w, https:\/\/www.regexseo.com\/blog\/wp-content\/uploads\/2022\/04\/unnamed-3-300x250.png 300w, https:\/\/www.regexseo.com\/blog\/wp-content\/uploads\/2022\/04\/unnamed-3-768x639.png 768w, https:\/\/www.regexseo.com\/blog\/wp-content\/uploads\/2022\/04\/unnamed-3-360x300.png 360w\" sizes=\"(max-width: 943px) 100vw, 943px\" \/><\/figure>\n\n\n\n<p>This will help you detect plagiarism and provide you with the percentage of plagiarism in your content. Therefore, you must use this tool to detect and avoid plagiarism effectively.<\/p>\n\n\n\n<h4>Keyword Insertion &amp; Placement<\/h4>\n\n\n\n<p>In order to understand how to write a good SEO article, you need to make sure you insert and <a href=\"https:\/\/www.regexseo.com\/blog\/what-is-keyword-density-and-why-does-it-matter\/\" target=\"_blank\" rel=\"noreferrer noopener\">place your keywords thoroughly<\/a>. Here are a few things you need to keep in mind:<\/p>\n\n\n\n<ul><li>Use keywords in your title\/headline<\/li><li>Use them in the first paragraph of subheadings wherever you can<\/li><li>Try to use secondary keywords wherever possible<\/li><\/ul>\n\n\n\n<p>Remembering these three things can help you ensure optimal placement and insertion of keywords in your SEO articles.<\/p>\n\n\n\n<h3>2. Backlinking: Creating a Solid Strategy&nbsp;<\/h3>\n\n\n\n<p>If you\u2019ve researched a little bit about SEO, then you know backlinks make an appearance everywhere. So, what is the importance of backlinks in SEO? <a href=\"https:\/\/moz.com\/learn\/seo\/backlinks\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">According to Moz<\/a>, a backlink is akin to a \u201cvote of confidence\u201d that a website garners from another domain.<\/p>\n\n\n\n<p>But, what is a backlink in SEO? A backlink is the blue text with hyperlinks that you might find on websites. There are two main types of backlinks, such as:<\/p>\n\n\n\n<ul><li>Internal\/inbound links<\/li><li>External\/outbound links<\/li><\/ul>\n\n\n\n<p>While their titles are self-explanatory, internal links are the links within a page that lead the reader to another page within the same domain. That\u2019s why you need these backlinks to help you attain the confidence of your readers and of Google.&nbsp;<\/p>\n\n\n\n<h3>3. Technical SEO: The Key Factors<\/h3>\n\n\n\n<p>You might often read about various technical SEO aspects in SEO-related articles. While they might sound like something very complicated or over-the-top, they are basic SEO requirements that every domain needs. Here are the said key factors:<\/p>\n\n\n\n<h4>SSL<\/h4>\n\n\n\n<p>SSL or secure sockets layer is a security encryption method that many websites use today. How can you tell a website without SSL from one with SSL?&nbsp;<\/p>\n\n\n\n<ul><li>HTTPS \u2013 domain with SSL<\/li><li>HTTP \u2013 domain without SSL<\/li><\/ul>\n\n\n\n<p>Notice the \u2018S\u2019 at the end of the domain name? That\u2019s because <a href=\"https:\/\/support.google.com\/a\/answer\/100181?hl=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google has made it mandatory<\/a> for websites since 2014 to ensure that they feature these security encryptions.\u00a0<\/p>\n\n\n\n<h4>Mobile-Friendliness<\/h4>\n\n\n\n<p>Mobile-friendliness of a website doesn\u2019t only depend on how well it\u2019s designed for both desktops and hand-held devices but also on its responsiveness. Mobile websites have significantly less data for mobile-phone users than they do for desktop users.&nbsp;<\/p>\n\n\n\n<h4>Loading Speed<\/h4>\n\n\n\n<p>If your website is using fast-hosting domain providers, then you\u2019re golden. However, that doesn\u2019t necessarily mean your pages load up quickly. That\u2019s why you need a fast DNS provider and a singular CSS stylesheet.\u00a0<\/p>\n\n\n\n<h4>XML Sitemap<\/h4>\n\n\n\n<p>XML Sitemap is a navigation path for search engine crawlers and a translator. It uses a variety of aspects to help the search engine crawler grasp the core of your website. So, make sure your website\u2019s site map is up to standards.<\/p>\n\n\n\n<h3>4. User Experience SEO: Necessary Elements&nbsp;<\/h3>\n\n\n\n<p>UX in SEO isn\u2019t exactly difficult to understand. However, it is important to grasp <a href=\"https:\/\/www.regexseo.com\/blog\/10-web-design-tips-to-make-your-website-professional\/\" target=\"_blank\" rel=\"noreferrer noopener\">how UX impacts SEO<\/a>. You might be thinking of only the design elements, but UX designing is about the whole experience a website wants its user to have. Here are its three necessities:\u00a0<\/p>\n\n\n\n<h4>Design<\/h4>\n\n\n\n<p>When understanding why UX design is important for SEO, think about how many times you stopped scrolling on a website because it was difficult. Thus, a <a href=\"https:\/\/www.regexseo.com\/blog\/design-for-conversion-with-dmitrii-kustov-on-cemoh-podcast\/\" target=\"_blank\" rel=\"noreferrer noopener\">design should be intended to lead the user<\/a> on a journey instead of just containing the content.<\/p>\n\n\n\n<h4>Navigation<\/h4>\n\n\n\n<p>Navigation menus, sidebars, and various other essentials of sitemap design also come into play. These features make it easier for the user to browse different categories and sections of a website. Moreover, it also makes it easier for search engine crawlers to browse a website.&nbsp;<\/p>\n\n\n\n<h4>Mobile Phone Adaptability<\/h4>\n\n\n\n<p>While technicalities require us to ensure mobile phone adaptation, so does design. Therefore, design your website while keeping mobile-phone friendliness in mind, such as grids, images, backgrounds, etc.<\/p>\n\n\n\n<h2>Conclusion&nbsp;<\/h2>\n\n\n\n<p>These are the four pillars of SEO today. It starts with content, goes up with technicalities, and requires you to pay thorough attention to User-Experience (UX). Therefore, tend to each element accordingly and ensure your website is up to standards.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO is a necessary pillar of online marketing. But, which are the most important pillars of SEO?&nbsp; SEO is the [&hellip;]<\/p>\n","protected":false},"author":86,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Four Pillars of SEO: Content, Backlinks, Technical, and UX - Regex SEO Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.regexseo.com\/blog\/the-four-pillars-of-seo-content-backlinks-technical-and-ux\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Four Pillars of SEO: Content, Backlinks, Technical, and UX - Regex SEO Blog\" \/>\n<meta property=\"og:description\" content=\"SEO is a necessary pillar of online marketing. 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