{"id":3197,"date":"2022-04-25T10:25:38","date_gmt":"2022-04-25T10:25:38","guid":{"rendered":"https:\/\/www.regexseo.com\/blog\/?p=3197"},"modified":"2022-04-25T10:25:39","modified_gmt":"2022-04-25T10:25:39","slug":"seo-strategy-strict-discipline-or-everchanging-study","status":"publish","type":"post","link":"https:\/\/www.regexseo.com\/blog\/seo-strategy-strict-discipline-or-everchanging-study\/","title":{"rendered":"SEO Strategy: Strict Discipline or Everchanging Study"},"content":{"rendered":"\n

Many businesses see SEO<\/a> as an important part of their marketing effort nowadays. Based on a report from Hubspot, Litmus, and Wistia<\/a>, around 61% of marketers say improving SEO is their top inbound marketing priority.<\/p>\n\n\n\n

Like everything that a business does, it is better if we have a strategy that gives a general direction for our SEO. <\/p>\n\n\n\n

However, if we already have a functional SEO strategy in place, we might wonder whether we should update it regularly.<\/p>\n\n\n\n

Do we need to change things? Or, as that famous line says, should we fix what isn\u2019t broken? After all, our current SEO strategy may have already given us plenty of organic traffic with steady improvement.<\/p>\n\n\n\n

To answer those questions, first of all, let\u2019s take a look at what SEO strategy is and why we need it.<\/p>\n\n\n\n

What is SEO Strategy?<\/strong><\/h2>\n\n\n\n

SEO strategy is a basic set of principles and guidelines that mostly direct how we do things related to SEO. <\/p>\n\n\n\n

As with every strategy, there will be tactics or action points that we implement based on it. The tactics or action points should reflect what we have already determined in our SEO strategy.<\/p>\n\n\n\n

In an SEO strategy, there should also be several things that guide the approach of our SEO effort. This SEO effort includes keyword research<\/a>, content writing and publication, link building, KPI, and the technical side of a website.<\/p>\n\n\n\n

Why Do We Need an SEO Strategy?<\/strong><\/h2>\n\n\n\n

SEO is a continuous process.<\/p>\n\n\n\n

We shouldn\u2019t stand still even if our current organic traffic is already satisfactory to us. That is because our competitors can outrank us at any moment, and there are probably keyword opportunities we haven\u2019t explored yet.<\/p>\n\n\n\n

Our SEO results can become stagnant or even regress unless we take action regularly. Thus, we should keep trying to improve the SEO variables we have on our website.<\/p>\n\n\n\n

And this is why SEO strategy can be important.<\/p>\n\n\n\n

SEO strategy acts as a general guideline that directs what we do for our website SEO. By staying true to the right SEO strategy, we can create consistently high-quality content<\/a> that has more chances to rank high in search engines.<\/p>\n\n\n\n

With the right SEO strategy in place, we can also improve our authority<\/a> over time which can establish our presence in search engines even more. Moreover, we should be able to target the right niches that can be significantly impactful for our business objectives.<\/p>\n\n\n\n

The right SEO strategy is useful as it can make us consistently produce and improve our results. This is why we should determine an appropriate strategy for our SEO effort.<\/p>\n\n\n\n

Should We Update Our SEO Strategy Regularly?<\/strong><\/h2>\n\n\n\n

To keep having the right SEO strategy in place, should we keep updating our SEO strategy? Even though our current SEO strategy already produces the results we want, do we need to do that?<\/p>\n\n\n\n

To answer these questions, we need to see who eventually determines our SEO results. They are the search engines, particularly Google, since Google still dominates the search engine market<\/a> these days.<\/p>\n\n\n\n

Does it keep giving ranks by the same principles, or does it keep on changing them instead? <\/p>\n\n\n\n

Well, it turns out that it keeps on changing them. It needs to constantly improve its search results for its users.<\/p>\n\n\n\n

It does that by changing the search algorithm that it uses. Since Google establishes itself, there have been a lot of search algorithm updates until now.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

If the search algorithm is constantly changing, maybe we should do the same with our SEO strategy. A new way to rank from Google may need us to tweak how we do SEO so we can keep getting the top spots in its search results.<\/p>\n\n\n\n

But why can Google algorithm updates make us need to change our SEO strategy, maybe even significantly? To understand the reason, let\u2019s look at Google algorithm updates in a bit more detail.<\/p>\n\n\n\n

The Evolution of Google Algorithm Update<\/strong><\/h2>\n\n\n\n

Here are some major Google algorithm updates and what Google does in each of them.<\/p>\n\n\n\n