{"id":32,"date":"2019-01-30T20:07:47","date_gmt":"2019-01-30T20:07:47","guid":{"rendered":"https:\/\/www.regexseo.com\/blog\/?p=32"},"modified":"2022-10-18T13:01:23","modified_gmt":"2022-10-18T13:01:23","slug":"7-easy-ways-to-energize-your-seo-through-link-building","status":"publish","type":"post","link":"https:\/\/www.regexseo.com\/blog\/7-easy-ways-to-energize-your-seo-through-link-building\/","title":{"rendered":"7 Easy Ways to Energize your SEO Through Link Building"},"content":{"rendered":"\n

The world of search engine optimization (SEO) is both simple and complex. At the most basic level, SEO is a series of steps that make your website more search engine-friendly and encourage it to appear higher in user search results. The complexity arises in knowing which of those steps to take, having the technical knowledge to complete them, knowing when to do them and understanding how to combine them for maximum effectiveness.<\/span><\/p>\n\n\n\n

Many people approach SEO with a mindset similar to playing darts; they throw a bunch of things at the website and hope something scores enough points to get some results. While this method might earn you a few lucky traffic spikes, it isn\u2019t a good long-term plan.<\/span><\/p>\n\n\n\n\n\n\n\n

A better solution is to approach SEO with a pre-determined strategy that will improve your search engine ranking and deliver results over the long-term. A <\/span>comprehensive SEO strategy<\/span><\/a> should have multiple components, such as link building, page optimization, content creation, keyword research, social media tie-ins, and much more.<\/span><\/p>\n\n\n\n

If you\u2019re working without a lot of technical SEO knowledge, link building is one of the best (and easiest) ways to improve your site\u2019s search rankings and increase traffic. (Also you can simply outsource it to a whitelabel SEO company like HubShout<\/a>).<\/span><\/p>\n\n\n\n

What is link building?<\/b><\/h1>\n\n\n\n

Link building is the process of creating links from other sites back to your own. Link building is a great tool because it can improve your site\u2019s search rankings while also creating additional sources of traffic directly to your site. There are many online platforms, which can be used for tracking link building efforts (like Ahrefs.com<\/a>, Majestic.com<\/a> and SEMrush.com<\/a>), as well as plenty of guides on how to use these tools (for example, an ultimate guide from CopyProBlogger.com<\/a>)<\/span><\/p>\n\n\n\n

Why does link building matter?<\/b><\/h1>\n\n\n\n

Google is the current undisputed leader in online search and has been for years. Though Google keeps its search ranking algorithms private, it has long been acknowledged that the amount of outside links a site has is a good indicator of site quality and authority. Links are a heavily weighted factor in site ranking and adding quality incoming links to your site will improve your site\u2019s visibility in search rankings.<\/span><\/p>\n\n\n\n

Important points about link building:<\/b><\/h2>\n\n\n\n

Not all links are created equal<\/b><\/h4>\n\n\n\n

Links are not all the same in terms of value in search engine rankings. Links from older, established and\/or high traffic sites will contribute much more to SEO rankings than a link to a small blog that gets few visitors and is rarely updated.<\/span><\/p>\n\n\n\n

Quality vs quantity<\/b><\/h4>\n\n\n\n

When working on a link building campaign, you should focus on getting high-quality links versus a large number of links. You also want to avoid linking to sites that look or act like spam. Too many links to poor-quality websites can actually harm your search rankings, as search engines will equate the quality of your site with the quality of the sites that link to yours.<\/span><\/p>\n\n\n\n

Link presentation matters<\/b><\/h4>\n\n\n\n

In addition to the link itself, the way the link is presented is an important factor in link building. You should try to link the keywords you want your site to rank for, instead of the common practice of linking to your company name. Linking to keywords gives more weight to the phrases that people search for and will do more to improve your rankings in search results. <\/span><\/p>\n\n\n\n

Ready to get started? Here are 7 easy ways you can improve your site\u2019s SEO through link building.<\/span><\/p>\n\n\n\n

Directories<\/b><\/h4>\n\n\n\n

Reputable directories are a great way to get high-quality links back to your site. Most are free or charge a small one-time set-up fee. Make sure to be detailed and thorough when completing your profile. You\u2019ll want to write a great summary of your business and list all your services, your service areas and relevant details about your business. <\/span><\/p>\n\n\n\n

Consider starting with profiles on these sites, if you don\u2019t have them already set up:<\/span><\/p>\n\n\n\n