{"id":381,"date":"2019-07-05T08:00:47","date_gmt":"2019-07-05T08:00:47","guid":{"rendered":"https:\/\/www.regexseo.com\/blog\/?p=381"},"modified":"2022-02-23T09:48:06","modified_gmt":"2022-02-23T09:48:06","slug":"marketing-guide-part-2-organic-search-channel","status":"publish","type":"post","link":"https:\/\/www.regexseo.com\/blog\/marketing-guide-part-2-organic-search-channel\/","title":{"rendered":"Marketing Guide Part 2: Organic Search Channel"},"content":{"rendered":"\n

In the first part<\/a> of our six-part \u201cGuide to a Better Internet Marketing Strategy\u201d, we talked about how important it was to implement a solid digital marketing strategy for your business. We covered the key elements of every good strategy, and explored how you can measure its success. Now, we\u2019re going to dive deeper, covering one aspect of your business\u2019 new plan – the organic search channel.<\/p>\n\n\n\n

In this article, we\u2019ll talk about the organic search channel and Search Engine Optimization<\/a>, how the return on investment should be measured, the role of organic traffic, seasonality and other important factors to consider, as well as the metrics that are a sure sign of organic search success. <\/p>\n\n\n\n\n\n\n\n

What is an organic search channel?<\/strong><\/h2>\n\n\n\n

An organic search channel is one of the many routes you can use to attract users to your website. In this particular case, we\u2019re talking about the websites that show up whenever you search for things on search engines like Google or Bing. So a user types in \u201cbest mechanics in houston\u201d, and a list of auto shops comes up. Whenever a user clicks on one of those links and visits a website, that\u2019s called an \u201corganic visit\u201d or \u201corganic traffic\u201d. <\/p>\n\n\n\n


Now, not all the results that pop up are \u201corganic\u201d. If you\u2019ve searched for something on Google, particularly businesses, you\u2019ll usually see it broken into 3 main parts. Most likely that\u2019s up to 4 paid advertisements at the top, up to 4 map results with business locations and information, and then the 10 search results after that. Ad and Map results are pretty easy to spot because they usually have a little \u201cAd\u201d icon, and map results are, well, on a map. The rest of the search results are considered \u201corganic\u201d, which is the main focus of the SEO process.<\/p>\n\n\n\n

\"What<\/a>
Graphic Design by Regex SEO<\/a><\/figcaption><\/figure><\/div>\n\n\n\n

To appear towards the top of these organic results is not a matter of luck. It takes work, a lot of it. The process of making your website appear as high up in the search engine rankings as possible is called Search Engine Optimization, commonly known as SEO. The whole point of SEO is to increase a website\u2019s visibility and rankings, so everything we do behind the scenes, specifically with SEO, is to try and make sure that our clients show up on the first page of Search Engine Results.

Of course, those changes don\u2019t take place overnight. Let’s look at what SEO does for you!<\/p>\n\n\n\n

What are the benefits of organic search traffic?<\/strong><\/h2>\n\n\n\n

Both organic and paid channels have their distinct advantages and drawbacks. Matching up those benefits with your business goals will help you determine the right strategy at the appropriate time for your business.<\/p>\n\n\n\n

The benefits of the organic search channel include:<\/p>\n\n\n\n