{"id":651,"date":"2019-11-08T08:00:51","date_gmt":"2019-11-08T08:00:51","guid":{"rendered":"https:\/\/www.regexseo.com\/blog\/?p=651"},"modified":"2022-02-22T21:32:00","modified_gmt":"2022-02-22T21:32:00","slug":"the-ultimate-guide-to-instagram","status":"publish","type":"post","link":"https:\/\/www.regexseo.com\/blog\/the-ultimate-guide-to-instagram\/","title":{"rendered":"The Ultimate Guide to Instagram"},"content":{"rendered":"\n

Starting up a company is really hard, especially when it comes to marketing. Thankfully Social Media is literally the best free marketing tool<\/a> that anybody can possibly use, it can boost your traffic and sales by an insane amount if you use it properly, so here are a few steps to creating an amazing Social Media account<\/a>, that gets loads of valuable interaction, followers as well as sales, straight from Instagram.<\/p>\n\n\n\n\n\n\n\n

1. Interact with your audience<\/strong><\/p>\n\n\n\n

The best way to keep your audience interested in your posts is to continuously interact with them by liking their posts or replying to their comments, it’s a fantastic way to keep your audience happy with your page. Remember, this is also the best way to convert your social media followers to customers. It’s a way to show your audience that you are not a pushy company, but a real, interactive company that\u2019s invested in what customers have to say. To really boost your reputation with your audience, I always like to get a few logo themes (for different significant dates, such as Christmas), from Logodate<\/a>. Updated logos and seasonal changes can show people that you regularly engage and update, which is a great signal for potentially interested customers and clients.<\/p>\n\n\n\n

2. Comment on peoples posts,<\/strong> even if they aren’t your followers<\/p>\n\n\n\n

This is literally a hack that can draw in so many followers. All you have to do is go to a hashtag related to your business, something like #startup<\/a> would be great, then browse recent posts and engage. Find people talking about things relevant to your business and interests and join the conversation. The amount of interaction you will get from this is unbelievable, as well as followers. If you want to be seen as an expert in your market, comment valuable comments, that get likes and engagement. Do this around 50 times a week,<\/strong> and you will get loads of active followers.<\/p>\n\n\n\n

3. Use hashtags<\/strong><\/p>\n\n\n\n

Hashtags are amazing, they are the key to social media hierarchy. You should take some time to create a list of amazing hashtags that relate to you and your business. For example, a web design company would benefit from something straightforward like #webdesign.

Hashtags are a great way to reach your ideal audience for a number of reasons. They cost basically nothing, maybe 30 minutes of your time, and they let you segment your audience by people that are already interested in the related hashtag. They’re also a vital part of social media posts because that’s how posts are sorted in certain search features.
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4. Be creative<\/strong><\/p>\n\n\n\n

It’s important to make sure your brand has its own style, setting it apart from what people can find elsewhere. Attracting customers, particularly in a competitive market, requires a degree of creative thinking. Sometimes posts work to incorporate the like button into the final lines of the post with some stylish design work. You could also bring in interesting photos or infographics to engage readers with bite-sized, appealing information.

Creativity is vital not only because it’s one of the core means for attracting customers, but it also helps your business stand out in a completely flooded market. Instagram has incredible potential, but most businesses realize that. Standing apart from the competition, then, becomes absolutely necessary.
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5. Be consistent with your posts.<\/strong><\/p>\n\n\n\n

For many, it seems that engagement is positively linked with the sheer volume of posts. I disagree. As the old adage goes, the real ticket is quality. Producing quality content at a regular pace will keep followers entertained while also building a steady backlog of content for people to return to.

It will also be significantly more successful than posting 20 times a day with terrible content. The risk there is that it may not only fail to attract followers, it could also negatively impact a business’s reputation. For those that struggle with creating content regularly, remember that it’s not necessary for everything you post to be immediate. What I mean is that you can store up content to post in the future as long as it’s evergreen and not time sensitive. That way you’ll have posts even on days where there’s not much going on.
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5. Link up with influencers<\/strong><\/p>\n\n\n\n

Building bridges is an absolutely vital part of starting a business. Why not try it on Instagram, too? Reach out to an influencer<\/a> or link to their page, and they will likely appreciate the collaboration. They may even share your account or follow you back. You could reach out to one influencer with a larger following that might share you audience, or you could try reaching out to several smaller influencers.<\/p>\n\n\n\n

Keep in mind, however, that most influencers these days aren’t in it just for the exposure. They’re essentially running small personal businesses, and most are interested in compensation for access to their audience.
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6. Use IGTV<\/strong><\/p>\n\n\n\n

IGTV is one of the best ways to get more views on Instagram. Videos almost always work better than stills, but due to Instagram’s new algorithms, posting IGTV videos regularly will require a decent amount of updates and work. The tradeoff is that these types of posts tend to work better than normal videos or posts, so here’s a formula to use for IGTV posts:
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STEP 1: <\/strong>Post 10 different kinds of IGTV videos on your account. <\/p>\n\n\n\n

If you’ve posted a lot already, you might be able to skip this step. But if you haven’t posted very much, it’s a good idea to start here because it’s a key source of data.<\/strong> So find 10 videos from YouTube, Instagram, or other platforms and try your hand at it. Make your own video in the same formats that are popular at the time. Getting comfortable with this will allow you to optimize your own videos before posting them!
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STEP 2: <\/strong>Find out which of your IGTV videos performs the best. <\/p>\n\n\n\n

IGTV videos are also one of the easiest content types to get on the explore page. If there’s a lot of engagement with the post, even without a ton of followers, your video can make it to the explore page. With an eye-catching video and placement on the explore page, the average amount of people that view or interact with your video will go up.
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7. Use this comment formula on all your posts<\/strong><\/p>\n\n\n\n

Comment + Question + CTA (Call to Action) = THE. PERFECT. CAPTION.<\/strong>
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Don\u2019t forget to use what we\u2019ve told you before: use emojis and hashtags, and your comment should include more hashtags as well
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Example:<\/strong><\/p>\n\n\n\n

  1. Comment – \u201cI\u2019m getting ready for rainy days with these new boots!\u201d<\/li>
  2. Question – \u201cDo you love rain boots as much as I do?\u201d<\/li>
  3. Call to Action – \u201cComment below if you want them!\u201d <\/li><\/ol>\n\n\n\n

    What exactly is a comment? <\/strong><\/p>\n\n\n\n

    Technically speaking, a comment can be anything really, and you should use one to start your captions. Remember that you\u2019re in a social network, so be social! Be conversational, keep a consistent tone (this depends on your strategy, of course), and use quotes when they are relevant.
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    Example: <\/strong><\/p>\n\n\n\n