Have you ever tried to build something from IKEA without an allen wrench? If so, you know how important a simple tool can be. Heat maps are a simple tool, too, and they can be a great help when it comes to designing or redesigning pages and websites.<\/p>\n\n\n\n\n\n\n\n
Now, it\u2019s going to be pretty hard to use a heat map on a website that isn\u2019t fully designed, so for SEO and web design,<\/a> heat maps are more common as part of a redesign process. But what exactly is a heat map, and how can it help? And what is functional redesign?<\/p>\n\n\n\n Heat maps are pretty straightforward. They are essentially a way to measure activity. You\u2019ve probably seen them in the local news for weather reports or maps that show the density of votes during an election. The more intense a color, the more activity. Pretty simple, right?<\/p>\n\n\n\n For web design, it\u2019s mostly the same. Mapping software records user interaction with a site: where people clicked, how far down they scrolled, or where the cursor spent most of its time. It lets designers see where people spend their time and how they\u2019re interacting with site content.<\/p>\n\n\n\n Visual analytics give more of a glimpse into what is going on, by showing the path that a user is taking, in addition to the direct actions they take. In particular, heat mapping reveals where users\u2019 cursors are doing the most work.<\/p>Slickplan.com<\/a><\/cite><\/blockquote>\n\n\n\n Redesign can mean a lot of things. Rebuild, restructure, remodel. In web design it usually refers to remaking a website. Changing the visuals, moving links around, all that good stuff. When we talk about functional redesign, we\u2019re talking about renovating the site from both a visual and a functional perspective.<\/p>\n\n\n\n Giving a site a facelift is important, but reorganizing the site to improve user engagement, flow, and overall functionality is a key factor. A website should be more than a digital billboard.<\/p>\n\n\n\n For the enterprising reader, you can probably already see where we\u2019re going. Utilizing the information we get from heat maps allows us to figure out what sort of content most users are engaging with. With that information, we can tailor redesigns to streamline that interaction or figure out where we need to improve.<\/p>\n\n\n\n We\u2019ve got a lot of great examples from our own experience. One of the things we\u2019ve noticed is that users tend to head straight for the About Us section on most websites. Whether it\u2019s the personal information or a company voice they\u2019re looking for, tons of clicks and traffic move through the About Us section of websites. Buttons are also popular.<\/p>\n\n\n\n It sounds like common sense, and in a lot of ways it is. But without a heat map, we might not know exactly why users aren\u2019t interacting with certain elements on the page. Heat maps work to show which elements aren\u2019t working, too. Say you implemented a CTA or a button that leads to your sales page and there\u2019s no traffic. If you check the heat map and notice that people aren\u2019t clicking or hovering over those features, it can be a signal to improve or redesign the page to make those buttons, CTAs, and interactables more attractive for users.<\/p>\n\n\n\n When it comes to functional redesign, heat maps are just one piece of the puzzle. Where heat maps can show you which visual aspects of your website are working and which parts are falling short, you can back up that data with things like Google Analytics and keyword research to double down on the SEO efficiency of your site.<\/p>\n\n\n\n If we know people are making a beeline for the About Us page, it would make sense to optimize that page and add some vital links somewhere on the page. If we\u2019ve got a lot of people leaving the site before they reach important information near the bottom, it can prompt a redesign that shifts that content to be higher up the page.<\/p>\n\n\n\n Some heat maps even offer a recording option, that shows you a \u201creal time\u201d recording of how some users spent their time on the page. If you notice people looking for information and leaving before they find it, it\u2019s a great indicator that you should make that information more readily available. With heat maps and recording, it\u2019s a lot easier to see exactly where that content should go.<\/p>\n\n\n\n One of the great things about implementing a heat map is that it offers a ton of insight for a relatively low cost. With software like Crazy Egg and Lucky Orange, designers can introduce a whole new layer of understanding to their design and redesign process. With more efficient websites and a better understanding of user interaction, you can see real improvements in the productivity of your site.<\/p>\n\n\n\n Whether you\u2019re just getting started, or have plenty of experience putting new pages together, a heat map can be an incredibly useful and cost effective metric going forward. Here at Regex SEO<\/a>, we implement heat maps for a variety of websites, and it helps us design fresh, interesting content and layouts that drive conversions. It\u2019s important to remember that heat maps are just one part of the web design process, but don\u2019t worry. We\u2019ll be talking about different tricks and tools that make web design and SEO tick in our SEO Toolbox blogs!<\/p>\n\n\n\nWhat are heat maps<\/strong>?<\/h4>\n\n\n\n
What is functional redesign<\/strong>?<\/h4>\n\n\n\n
So Why Heat Maps<\/strong>?<\/h4>\n\n\n\n
Heating Things Up<\/strong><\/h4>\n\n\n\n
Tools & Trade<\/strong><\/h4>\n\n\n\n