PPC In Austin That Drives Traffic To Your Site And Converts
Take your online advertising to the next level with our PPC services in Austin. Whether you have an in-house campaign that’s underperforming, want to start PPC for the first time or would like to see how we can knock your current PPC agency out the park, we’re the AdWords-certified team to call. We build custom campaigns that drive traffic to your site and convert while completely eliminating wasted spend.
The Pay-Per-Click Revolution
Pay-per-click advertising, commonly known simply as PPC, has taken the internet by storm. Google, which accounts for 90.46% of all the searches made worldwide, receives more than 63,000 searches per second on any given day. Given the huge volume of search out there, just imagine how what a huge difference it would make to your business if you appeared at the top of Google for the terms that are most relevant to your products and services.
That’s exactly what PPC gives you. It allows you to leapfrog some of the biggest names in the industry and appear right at the top of the search engine results immediately. That’s why our PPC clients in Austin see an average return of 3000% on their advertising spend. But you can’t achieve that sort of return without understanding the platform inside out. As Google Partners, our Austin PPC agency is recommended by Google itself. That’s because we have the expertise and experience to build an effective lead machine that feeds your bottom line.
Our Austin Adwords team can project how profitable a PPC campaign will be for your business.GET IN TOUCH TO FIND OUT IF PPC WILL WORK FOR YOU
What is Pay-Per-Click Advertising?
Pay-per-click advertising is an online marketing strategy that allows you to pay for a spot at the top of the search engine rankings for the terms that relate to your products or services. Google Ads (formerly known as Google AdWords) is Google’s PPC advertising service, which you can use to appear at the top of the search engine results pages (SERP) for searches made on Google.
What makes PPC so incredibly powerful is the fact that any business, regardless of its size or budget, can start generating results immediately. There’s no need to wait for your website to work its way up through the rankings organically. Your business will also benefit from free exposure on the search engines, as you only have to pay for an ad when a user actually clicks on it. And best of all, PPC advertising is much less expensive than you might think.
There are a number of different types of pay-per-click advertising our PPC agency in Austin, TX, can help you with:
Paid search ads are the most popular form of pay-per-click advertising. They are the type of ads we’ve been describing, where you pay for your ad to appear at the top of the search engine rankings. You then pay for every click you receive. Our Austin PPC experts will organize the campaign structure, write compelling ad copy, bid on the most beneficial keywords and point your ads to the most appropriate landing page (we will even create specific landing pages that convert, if necessary), to squeeze every last dime of value from your campaign.
Display ads, also known as banner ads, are paid adverts that typically include images and text, which do not appear in the search engine results like search ads but instead are displayed on websites. They often feature some sort of interactive display or animation to engage the user. Their highly visual nature means they can be very effective, particularly when it comes to building brand awareness. However, as an invasive form of advertising, they do typically achieve lower click-through rates than search ads.
Shopping ads are another type of pay-per-click advert our Austin PPC marketing team can create for you. Google shopping ads use your product data, rather than keywords, to determine when your adverts will be shown. Google uses your product information to match browsers to your ads. Google shopping ads provide much more information than simple text ads and include a product title, a price, the name of your brand and your website name or URL, along with a product image. Users can then visually compare the products available before they click through to a website. The wealth of relevant information the ads include means shopping ads can experience click-through rates that are 200% to 300% higher than normal text ads.
Remarketing is a form of online advertising that allows you to show targeted ads to users who have already visited your site. Past visitors will be able to see your ads while they’re browsing the web, so you can keep your brand at the forefront of their minds and entice them back for more. Our Austin PPC advertising team use a specialized code to tag the browsers of your website visitors so your ads can effectively follow them around the web. Remarketing ads can also be a very effective way to increase conversion rates and ROI. That’s because past visitors who are familiar with your brand, products and services are more likely to become customers and perform other valuable actions on your site.
Why Are Our Austin PPC Experts The Right Team For The Job?
Running pay-per-click campaigns is complicated and surprisingly technical, and unless you have prior experience, it’s certainly not something we’d advise you to do yourself. You probably think we’re bound to say that, but even Google itself recommends that you work with one of its Google Partners (that’s us, by the way!) if you want to get the most out of your campaign.
So, how do you find the right Austin PPC agency for your business? Well, there are a number of important questions you should ask:
1. Is the PPC agency you’re speaking to a Google Partner?
Google Partners are agencies that have shown they have the necessary Google AdWords expertise to deliver results for their clients time and time again. They work closely with Google representatives, who keep them up to date with the latest AdWords best practice and have team members who are certified in Google AdWords. Google Partners must also continuously meet Google’s exacting standards and deliver exceptional customer service, all of which ensures your advertising spend is in the safest possible hands.
2. Will you own the AdWords/PPC account and data?
If your business is investing money in pay-per-click advertising then it’s absolutely essential you own and have full access to the account, as dictated by Google Partner guidelines. Some less reputable PPC agencies in Austin might try to retain control of the account to prevent you from going elsewhere. If that’s how they plan to work, you should stay well clear.
3. How will the PPC team communicate with you?
The most successful pay-per-click campaigns are built on the back of regular two-way communication. We might be the PPC experts, but you’re the expert when it comes to your products and services. We hold regular PPC strategy calls and AdWords meetings with our clients and Google representatives to generate the best results for your business.GET IN TOUCH TODAY TO DISCUSS YOUR AUSTIN PPC OPTIONS WITH OUR TEAM.
Not Sure If PPC in Austin Is The Right Choice For You?
Our PPC management success rates speak for themselves. However, that doesn’t mean Adwords is necessarily the right marketing channel for you. Take a look at our social media management, SEO and web design services in Austin to see if they could be a better fit for your particular goals.