Search Engine Optimization

5 Tips to Connect With Your Online Audience and Build a Stronger Bond

By Darcy Cudmore on December 6, 2019

How much time, commitment, and research do you invest in your customer engagement strategy?

Sadly, too many businesses fail to dedicate enough of all three in their plans. In fact, one survey revealed over 50 percent of companies have no formal customer-engagement strategy in place whatsoever. And even more companies have no idea how many consumers they have lost in the past year from lack of engagement.

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Search Engine Optimization

Common Mistakes Businesses Make When Running a Business Blog

By Tulip Turner on November 29, 2019

Blogging for business is an exciting foundation for most startups, especially if you want to establish yourself as an industry expert. 

It’s also a great foundation if you want to establish a reputation and earn money from your blog. Some people even make business blogging their primary source of income.

People often assume that blogging is easy, and that you simply receive a paycheck by writing stuff on the internet. While that’s half-true, the idea that it’s easy to do professional blogging is a major misconception.

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Internet Marketing, Marketing Strategy, Search Engine Optimization

Welcome Email Strategy: 5 Things To Remember When Crafting An Email To Start A Conversation

By Vince Massara on November 15, 2019

A business’ true value lies in its email list. While it may sound a bit outdated compared to the huge advent of cloud technology and all sorts of other business tech, email is still a considerable factor in almost every business. Not to mention, a dedicated list of of potential clients or customers is something that business owners could only dream about thirty years ago.

Now it’s common for even small businesses to have an email list with hundreds or even thousands of subscribers.

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Internet Marketing, Marketing Strategy, Social Media Marketing

The Ultimate Guide to Instagram

By Yuv Malik on November 8, 2019

Starting up a company is really hard, especially when it comes to marketing. Thankfully Social Media is literally the best free marketing tool that anybody can possibly use, it can boost your traffic and sales by an insane amount if you use it properly, so here are a few steps to creating an amazing Social Media account, that gets loads of valuable interaction, followers as well as sales, straight from Instagram.

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Guides, Internet Marketing, Marketing Strategy, Search Engine Optimization

Top 5 Differences In Marketing For a B2B vs B2C Market

By Tina Dochana on October 25, 2019
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What does B2B and B2C mean?

B2B (Business to Business) models consist of businesses focused on selling services to other businesses to help them support their enterprise operations and growth. For example, a company like Suzuki would need a customer relationship management system to create seamless customer support for their business, which is where HubSpot (another business) would come in and help them install and run the CRM. 

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