Search Engine Optimization

Considering a Website Migration? Don’t Make These Mistakes

By Kristina Azarenko on April 3, 2020

No matter how good your website is, at some point, you might need to go through a migration. For example, you’re rebranding or your business has expanded and your current website doesn’t reflect it. 

Migrations are scary. But if everything is done correctly and all the departments – SEO, development, content – are in sync, your traffic should not suffer. 

(more…)
Search Engine Optimization

The Incidents of Half an Hour: Crisis Business Management

By Matthew Mapes on March 27, 2020

In the midst of a pandemic, there is much uncertainty. 

You can see someone building a castle from hoarded toilet paper, and five minutes down the road find a restaurant owner donating their entire stock of food to locals. Panic and reactionary responses to the unexpected are chaotic to say the least. Most people don’t lock themselves in their home for weeks or months at a time, and most businesses don’t have to figure out how to deal with a sudden lack of employees or income or supply lines. 

Times of crisis are like this. We reveal ourselves at a human level, and how we act is characteristic of who we are. Or, at the very least, it is characteristic of how people will see us in the days to come.

So what do we do?

(more…)
Announcements

Covid-19: Regex SEO Continuing Operations

By Dmitrii Kustov on March 16, 2020

Amid the novel coronavirus outbreak, you may have questions about how these new circumstances will affect your marketing plans.

We can assure you that Regex SEO operations will not be affected. Our valued team is fully operational and equipped to work both in-office and remotely. We are proud partners of a variety of tools that allow our business to operate completely in the cloud.

If you’re looking for new tools and ideas on how to move your business into the cloud, we’re prepared to help our clients free of charge to make those moves.

We stand together with everyone impacted by Covid-19 and trust in our united abilities to face this new challenge.

Search Engine Optimization

The New 2020 Trends in SMM

By Mashum Mollah on March 13, 2020

Predicting the future of social media is a fun exercise, but as is often the case with the future, it’s always just a prediction. Nothing is certain, even if you follow trends. Digital marketing is also going through a lot of changes throughout the recent years, with the introduction of many new tools and strategies for social media.

Part of what makes predicting the future of social media is how it constantly changes. Social media is rarely the same year after year, and it’s not uncommon to see changes happen over the course of a few months either. That means the potential for growth in social media marketing (SMM) services is immense, both right now and in the upcoming years. That said, being unable to see the future doesn’t mean you shouldn’t act on the present! 

(more…)
Ecommerce, Guides, Marketing Strategy

7 Effective Marketing Strategies to Engage Millennial Audiences

By Melissa Hill on March 6, 2020

Millennials have grown up. With the oldest of their cohort reaching the age of 40, they are now the generation that is going to define the global market for years to come. Brands and their marketers have no choice but to adjust. 

In general, though numbers vary, millennials are born between 1981 to 1996. They are also known as Generation Y, and the time gap for their birthdates is sometimes set as wide as 1980 to 2000.

(more…)
Guides, Internet Marketing, Marketing Strategy, Search Engine Optimization, Web Development

Growing Your Business by Marketing in Different Languages

By Scott Moses on February 28, 2020


One tip that many businesses have been taking advantage of is getting into foreign markets. Specifically, getting into marketing in different languages. For example, if you’re a local business, you might want to consider the other languages spoken throughout your local area.

When it comes to marketing, many countries look to English-speaking countries like the US, copying successful elements of marketing strategies into their own work and tailoring it to local audiences.

(more…)
Search Engine Optimization

Discover the Top Benefits of Interactive Web Design

By Jack Dsouja on February 21, 2020

Today, every business wants to reap the maximum benefits of the digital experience. Interactive web design is one way that to enhance a visitor’s browsing time when they land on your site, which is a great way to capitalize on visitor interest and potential business.

If you own a small business, take inspiration from popular interactive websites and find creative ways to use those ideas on your own site in a unique and interesting way. That doesn’t mean you can just copy their strategies, but it’s a good way to improvise your own content.

(more…)
Guides, Internet Marketing, Marketing Strategy, Search Engine Optimization

Common Link Building Mistakes That You Must Avoid

By Andrew Thompson on February 14, 2020

Link building is never easy, even thought it might appear that way. People often have these misconceptions about acquiring useful, quality links. Some people even believe that by promoting content from other websites, it will make that website reciprocate the good gesture by offering a link in return.

(more…)
Design Corner, Internet Marketing, Marketing Strategy, Search Engine Optimization, Web Development

5 Things Your Visitors Need To See On Your Website

By Alexander Porter on February 7, 2020

Have you ever visited a website that just felt ‘right’?

It was easy to get around. It offered information almost before you realized you needed it. And it looked great on all screens.

That warm, fuzzy feeling you get on sites like that isn’t an accident. A web designer created that feeling to turn your interest into action. 

You can (and must) create the same feeling in your site visitors.

(more…)