Search Engine Optimization

Selling Dad

By Dmitrii Kustov on June 14, 2019

Father’s Day is a bit of a weird holiday. Often derided for its commercial roots, Father’s Day actually began somewhere in the Middle Ages as a Catholic holiday celebrating the role of fatherhood in the family and in the church. Here in the U.S., the holiday didn’t take hold until the early 1900’s as a remembrance for around 360 men that died in a mining accident before fading into relative obscurity. It wasn’t until the 1930’s, in the middle of the Great Depression, that Father’s Day took on a more financial nature, as struggling businesses turned to Father’s Day as an attempt to drum up new business and new revenue.

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Search Engine Optimization

Image Carousels: The Unnecessary Evil

By Dmitrii Kustov on June 7, 2019

Image carousels, or sliders, are hot trash. Not like cute raccoons and a talking puppet trash either, we’re talking actual waste. In spite of that, they still pop up all across the Internet, on all your favorite sites, happily scrolling across your screen unnoticed. So, if they’re not effective, why do people keep stuffing them into every web page they can get their hands on?

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Social Media Marketing

Social Media Audience Guide – 2019 Edition

By Taylor Torres on May 31, 2019

Want to know how to get into your customer’s head? Do you want to literally possess your audience like a ghost in order to drive sales? We can’t help you with that. But we can tell you what your audience looks like and how they act on social media, which is kind of the same.

On our blog, we talk a lot about how great social media is for marketing. You can find audiences, build a loyal customer base, and even use social media as a platform for customer service. But how well do you really know your audience? Sure, you know they’re on Facebook and Instagram, but what are the demographics for those platforms?

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Search Engine Optimization

Read the Mentions: Is Social Media the New Customer Service?

By Taylor Torres on May 24, 2019

Getting in touch with customer service isn’t exactly at the top of my to-do list. Most of the time it means there’s some kind of problem, or worse, I can’t figure something out on my own. While I am a die-hard fan of hold music (“soft piano riff – 10 hour version” is my favorite), I’ve got better things to do with my day, like DM Wendy’s and hope they’ll roast me on Twitter. The point is, contacting customer service has never been the most streamlined or ideal process. So what’s the alternative? Sheepishly accepting the wrong order? Asking for help in person? Absolutely not.

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Design Corner

“Benefits of Outsourcing Web Design” – Dmitrii Kustov Featured on One Cent At a Time

By Dmitrii Kustov on May 17, 2019
should i hire professional designer to redesign my website or do it myself

Designing a website, is it deceptively easy? Or surprisingly difficult? In a recent discussion with Sudipto Basu of One Cent At a Time, we discuss the pitfalls and learning curve of trying to design your own website. Whether it’s time, experience, or artistic inclination blocking the way, putting together a website demands a good deal of hands-on work. And if you want that site to look good and run well, it’s going to take even longer to get it just right.

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Internet Marketing, Marketing Strategy

Guide to a Better Marketing Strategy: Part 1

By Dmitrii Kustov on May 9, 2019
Guide to Business Marketing Strategy online

Welcome to the first part of the Guide to a Better Marketing Strategy. In total, there’ll be six posts, each of which will provide additional insight into the strategy for each of the internet marketing channels – search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, email marketing and content marketing.

It may be that you already have an internet marketing strategy in place, in which case, we’ll provide plenty of tips to take it to the next level. If you’re thinking about creating your first internet marketing strategy, this article will empower you to put a strategy in place that really works.

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Internet Marketing, Tech

“Why Engineers, Mathematicians, and Other Technical Experts Excel in Digital Marketing” – Dmitrii Kustov Featured on Hackernoon

By Dmitrii Kustov on May 3, 2019
why tech experts succeed in internet marekting

As the marketing industry shifts to accommodate the rise of websites and a constant online presence, the people working in the industry are shifting, too. Previously the field of creatives and ad men, nowadays, the significance of data and analysis is leading to an increase in engineers and the analytical type in marketing. But what makes them so adept at the new always online style of marketing?

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Search Engine Optimization

How Can Social Media Improve Your SEO Ranking?

By Nick Brown on April 19, 2019
How social media marketing helps organic rankings?

Social media marketing can be your biggest SEO asset today. We could say that the essence of SEO is getting recognized as a trusted expert in your field and getting people to visit your website as much as possible. This means that you have to go where the people are. In this day and age, you can almost guarantee that the people are on social media. Be it Facebook, Instagram, or anything in between, your target audience is bound to be online and engaging with content as you read this. If you really want to improve your SEO, devote some time to your social media marketing campaign.

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Social Media Marketing

9 Instagram Tools We Can’t Live Without

By Taylor Torres on April 8, 2019

CONQUERING INSTAGRAM AIN’T EASY

We get it – Instagram is hard. You love it, you hate it, but you need it. As a business, brand, or community, Instagram is one of the most powerful tools at your fingertips. It can help you reach your audience, connect with your community, and ultimately sell your products and services. So, how do we conquer it? How do we overcome the crazy Instagram algorithm and get your content in front of the right people?

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Search Engine Optimization

How to Use Influencer Marketing to Grow Your Business

By Taylor Torres on March 28, 2019

With the growth of social media and public figures, the rise of the influencer has saturated social platforms and changed the way businesses are marketing their brand. “Influencer marketing is the fastest growing online customer acquisition method,” so it’s no wonder brands are spending less money on traditional marketing methods and are diving into the influencer platform to connect with their audiences, build trust with consumers, and preach their values.

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