Guides, Marketing Strategy, PPC

Marketing Guide Part 3: Pay-Per-Click Advertising (PPC)

By Dmitrii Kustov on September 13, 2019

So far in our six-part guide to a better internet marketing strategy, we’ve discussed how important it is to put a digital marketing strategy in place and talked about the vital role the organic search channel has to play in your internet marketing efforts. The next stop on our digital marketing journey is pay-per-click advertising, which is commonly known as PPC. 

In this part of our guide, we’re going to explain what PPC is, how it works and what you can do to squeeze every last cent of value from your PPC spend. 

PPC, Search Engine Optimization

Improve Paid Marketing With Bing

By Chris Turner on September 6, 2019

Why Bing? Why Not Just Google?

There’s no denying that Microsoft has always been a leader in computer technology and applications. Microsoft has given us Microsoft Office 365 and its predecessors, the Xbox, Skype, a number of digital enterprise solutions such as Microsoft Azure and Microsoft SQL Server, and much more. However, Microsoft’s search engine hasn’t had the same success. Despite the release of Bing and the team at Microsoft keeping the platform’s technology current in the new mobile landscape, they have never moved Google out of the top spot. Bing’s features, setup, and results pages closely resemble those of Google. That being said, there’s a shared understanding in the SEO/SEM industry that if a website is optimized for Google, it’s fairly optimized for Bing, too.

Search Engine Optimization

How To Gain More Traffic As A New Business Online

By Gregory Golinski on August 30, 2019

You’ve just launched your business online and have a shiny new website. That’s fantastic, but how are you going to make sure that you get plenty of traffic? When you don’t have a huge budget to throw into flashy marketing campaigns, you can feel as though no matter what you try, your traffic won’t increase. But don’t worry because we’ve got that sorted. Check out our handy tips and hints about how you can gain more traffic to your newly-launched website without needing a bottomless pit of cash.

Search Engine Optimization, Technical SEO

How To Get Started With Technical SEO

By Chris Turner on August 23, 2019

What is technical SEO?

Technical SEO refers to server and website optimizations that aid search engines in crawling and indexing your website. Keyword stuffing, just having a good site architecture, and including images on your webpages doesn’t make the cut anymore. Common technical SEO practices include redirecting bad or outdated links, optimizing for page speed, mobile responsiveness, schema, and error management.

Ecommerce, Guides, Web Development

Ecommerce CMS Systems Review

By Shubh Sheth on August 16, 2019

If you’re looking to start an ecommerce website, you’ve probably heard of Shopify, WooCommerce, and Magento. As three of the most common ecommerce platforms on the web, all three offer basic solutions for businesses that want to sell their products and services online.

However, these platforms vary quite a bit when it comes to their functionalities and what features they provide. Fortunately I’ve worked with all three of these platforms, so it’s pretty easy to tell you how each platform outperforms another and which one is the right fit for your business.

Search Engine Optimization

How Data Visualization Benefits Your Business

By Krzysztof Surowiecki on August 9, 2019

More and more companies see the urgent need to lean into a data-driven approach to business these days. As ‘big data’ and ‘data-driven’ become more popular key phrases across business negotiations, companies are taking note of how adhering to data can be advantageous. On the other hand, we can see how reading data is getting harder and harder over time. With the amount of information we see as necessary, we collect and derive a ton. But we still can’t make good use of them. We have trouble finding insight from this data, even though it could make a large impact on our business.

Guides, Social Media Marketing

How To Pitch To Instagram Influencers

By Taylor Torres on August 2, 2019

This post was selected as one of the top digital marketing articles of the week by UpCity, a B2B ratings and review company for digital marketing agencies and other marketing service providers.

If you thought Instagram was all about taking pictures of your food from about thirty different angles, you’re behind the times. So listen up, old man. Now we’re taking pictures of our food and hustlin’. 

Instagram, along with the majority of other social media platforms, has rapidly evolved from a simple social pictures platform to a thriving community of consumers, companies, and of course influencers. Sure, it’s still largely a social media platform, but not unlike Twitter and Facebook, it’s not uncommon to see major corporations or even businesses just starting out with their own Instagram account.

Search Engine Optimization

How to Optimize Your Website for Voice Search And Why You Should

By Irena Zobniów on July 26, 2019

Google search makes us lazy. We prefer checking everything on the internet instead of using books, dictionaries, encyclopedias, or asking someone in person. As a result, Google understands our intentions better and better, so we’ve started to type out long, specific queries instead of simple keywords. It is also shifting due to increasing use of voice search features.

Google search has become our adviser in any matter, we search for ‘the best food near me’, ‘the cheapest car’ or even ask for medical diagnoses. If we want to know something, we ask Google — even if it’s the most personal information or involves some important aspect of our lives.

Search Engine Optimization

5 SEO Mistakes Most Small Businesses Make In 2019 And How To Avoid Them

By Anjana Wickramaratne on July 19, 2019

Nowadays a website is becoming a “must” for all businesses, especially small businesses looking to grow. As websites become more and more relevant, these businesses perform SEO for their websites to rank higher on search engines and to gain more traffic which could lead to more sales and leads. Unfortunately, a lot of small businesses make some common mistakes that make their SEO strategy less effective or ineffective. Here are five of those common mistakes and how small businesses can avoid them.