Google’s featured snippet is what an internet user sees when your website or blog pops up at the top of the search results page. Naturally, the question on everyone’s mind is – how to optimize your content for Google’s featured snippet. This snippet is not only helpful to the user but also beneficial for you in several ways.
(more…)When business leaders consider SEO and creating a strong online presence, think of technical SEO, metrics and vast graphs of data.
However, at the end of the day, all of this information and technical skullduggery is all reaching for the same goal; to get internet users to click on your content, and link to it, so that search engine algorithms notice it and put your website at the top of relevant search engine results pages (SERPs).
(more…)The world of technology is growing at an exponential rate. The social media game is always changing, and you can either be adept and change with it or watch as others do what your business won’t. The choice is yours.
Take social media marketing built around quality social media posts to the next level with premium visual content like images, infographics, and videos. By working with someone like a WordPress development company, you can integrate some of the best graphic design trends into your socials, increasing the value significantly. Applying these design trends will ensure a rise in your social network value and aesthetic by the year 2020.
There is no handbook for doing content marketing right.
The world of content is ever-changing. Trends keep coming and going and marketers need to be fast at adapting in order to stay afloat.
To understand whether your content marketing strategy is really working, you need to evaluate it using the right KPIs. These KPIs should be directly linked to your goals.
Here are some of the common marketing goals and the related KPIs that you can track.
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Pinterest is the misunderstood little sibling of the social media family. It’s more creative, harder to understand at first glance and people tend to forget about it when discussing the achievements and benefits of Facebook, Twitter, and Instagram.
(more…)In the middle of the COVID-19 pandemic, the Vietnamese government worked with a popular lyricist to launch a PSA song. The short video used a catchy song to educate viewers on ways to prevent the spread of the virus. The song caught the attention of users on TikTok, and it quickly became a worldwide sensation, gaining the attention of media outlets even in the United States with its catchy lyrics and dance moves.
(more…)Do you wish to increase traffic to your website?
This is easier said than done. After all, every other business is present online. According to Statista, currently, there are 1.76 billion websites online. Internet Live Statistics claims that at least 200 million of these websites are active.
(more…)Creating a standalone website offers several advantages. You have full control over your site, you can customize it to your taste and save a budget. However, creating sites that look professional and can compete with sites that are created by developers can be difficult without training.
With the first month of the new year already gone by, it is high time for eCommerce stores out there to overhaul their SEO strategies, if they missed taking care of it on the advent of the new year. With 44% of the customer segment initiating their shopping with a Google search and 37.5% of all traffic on eCommerce sites coming from the search engines, SEO is a sacred and compulsive tool that an eCommerce store owner needs to absolutely swear by.
Before we even start discussing the issue of a fall in traffic, you need to understand that this is not always caused by your own error. Sure, a sudden fall in traffic can be an indicator that there’s something that you’re not doing right, but it’s also a thing that might be completely unavoidable in some scenarios.
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