Search Engine Optimization

Are Bandwagons Bad for Business?

By Alex Grant on January 17, 2020

When a trend gets popular in the media or industry, you might have trouble deciding whether or not your company should engage with that trend. Trends have the potential to be great for business, but only when the marketing is handled carefully.

From an SEO standpoint, taking advantage of trends has plenty of benefits. However, choosing the right trend to follow can be tricky — you want to be tasteful and impactful, but you don’t want to waste energy or come off as tone-deaf.

Guides, Internet Marketing, Marketing Strategy, Search Engine Optimization

3 Uncommon Link Building Techniques

By Folajomi Ballo on January 10, 2020

Are you building enough quality backlinks?

As one of the highest value components of SEO, link building is a lot more critical than people imagine. And yet, a majority of SEO experts claim that it’s hard to hit the maximum potential for organic traffic without a quality link building strategy.

If you want an effective method for improving your backlinks, consider starting with some of these unique link building techniques.

Search Engine Optimization

Regex SEO Guide To Marketing Part 4 — Email Marketing

By Dmitrii Kustov on December 20, 2019

Moving along in our six-part guide to better marketing internet strategy, we’ll be looking at Email Marketing and how it’s an effective marketing channel for businesses of all sizes. Previously, we covered paid ad space on search engines with PPC, and the significance of organic search channels when it comes to optimizing your campaigns and content. 

This time around, we’ll take a look at how best to use Email Marketing, things to avoid when sending out emails for business or marketing purposes, and what counts as email marketing compared to simple emails.

Search Engine Optimization

5 Tips to Connect With Your Online Audience and Build a Stronger Bond

By Darcy Cudmore on December 6, 2019

How much time, commitment, and research do you invest in your customer engagement strategy?

Sadly, too many businesses fail to dedicate enough of all three in their plans. In fact, one survey revealed over 50 percent of companies have no formal customer-engagement strategy in place whatsoever. And even more companies have no idea how many consumers they have lost in the past year from lack of engagement.

Search Engine Optimization

Common Mistakes Businesses Make When Running a Business Blog

By Tulip Turner on November 29, 2019

Blogging for business is an exciting foundation for most startups, especially if you want to establish yourself as an industry expert. 

It’s also a great foundation if you want to establish a reputation and earn money from your blog. Some people even make business blogging their primary source of income.

People often assume that blogging is easy, and that you simply receive a paycheck by writing stuff on the internet. While that’s half-true, the idea that it’s easy to do professional blogging is a major misconception.

Internet Marketing, Marketing Strategy, Search Engine Optimization

Welcome Email Strategy: 5 Things To Remember When Crafting An Email To Start A Conversation

By Vince Massara on November 15, 2019

A business’ true value lies in its email list. While it may sound a bit outdated compared to the huge advent of cloud technology and all sorts of other business tech, email is still a considerable factor in almost every business. Not to mention, a dedicated list of of potential clients or customers is something that business owners could only dream about thirty years ago.

Now it’s common for even small businesses to have an email list with hundreds or even thousands of subscribers.

Internet Marketing, Marketing Strategy, Social Media Marketing

The Ultimate Guide to Instagram

By Yuv Malik on November 8, 2019

Starting up a company is really hard, especially when it comes to marketing. Thankfully Social Media is literally the best free marketing tool that anybody can possibly use, it can boost your traffic and sales by an insane amount if you use it properly, so here are a few steps to creating an amazing Social Media account, that gets loads of valuable interaction, followers as well as sales, straight from Instagram.