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SEO, SEM & SMM News & Tips

Internet Marketing, Marketing Strategy, Social Media Marketing

The Ultimate Guide to Instagram

By Yuv Malik on November 8, 2019

Starting up a company is really hard, especially when it comes to marketing. Thankfully Social Media is literally the best free marketing tool that anybody can possibly use, it can boost your traffic and sales by an insane amount if you use it properly, so here are a few steps to creating an amazing Social Media account, that gets loads of valuable interaction, followers as well as sales, straight from Instagram.

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Guides, Internet Marketing, Search Engine Optimization

Using Google Tools to Improve Your SEO

By Liz Parker on November 1, 2019

Small business owners often struggle to maintain high activity around their websites.

With everything that needs attention in your small business, your time needs to be spent wisely, especially if you are forced to take time away due to health or personal issues.

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Guides, Internet Marketing, Marketing Strategy

How Focusing on the Smallest Possible Market Can Pay Off Big

By Marla DiCarlo on October 30, 2019

Most business owners buy into the myth that they’re just one right move away from being a household brand or company. They dream of virality and becoming an overnight success story. Marketers everywhere promote strategies that guarantee insane results and companies buy the hype.

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Guides, Internet Marketing, Marketing Strategy, Search Engine Optimization

Top 5 Differences In Marketing For a B2B vs B2C Market

By Tina Dochana on October 25, 2019

What does B2B and B2C mean?

B2B (Business to Business) models consist of businesses focused on selling services to other businesses to help them support their enterprise operations and growth. For example, a company like Suzuki would need a customer relationship management system to create seamless customer support for their business, which is where HubSpot (another business) would come in and help them install and run the CRM.

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Marketing Strategy

The Anatomy of a Powerful Content Marketing Strategy

By David Pagotto on October 18, 2019

Content marketing can seem like a daunting task but it doesn’t have to be. At its very simplest, an effective content strategy has just five steps.

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Search Engine Optimization

The Importance of Building Your Brand Presence for SEO

By Matt Bassos on October 11, 2019

We’re all aware of just how far SEO strategies have come over the past five or so years. It’s easy to note when you’re trying to improve organic search visibility, from core search algorithm updates like Penguin and Panda, to the continuous smaller search improvements Google regularly implements. Search has changed.

When I first started working as an SEO manager some years ago, I used to hit high keyword rankings just like everyone else. I implemented techniques and tricks that others had employed with great success.

You could say it was still the final era of the ‘Wild West’ of SEO. But even at the beginning of my career, I could sense that a shift was coming. Google’s algorithms got smarter, more successful at weeding out artificial manipulation, and better at nailing a user’s search intent.

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Guides, Internet Marketing, Search Engine Optimization

Best Tools to Boost Your SEO Efforts

By Jakub Kliszczak on October 4, 2019

Your website is all set up.
The product is ready to ship.
All offers are polished and ready to hand out.

Yet, no customers come in. Why is that?

In most cases, they simply don’t know how to reach you.

That gives you a few options. Invest in ads, hire influencers, reach out to your audience directly, or… Invest in SEO!

More and more marketers and business owners decide to double down on SEO because it helps create an evergreen source of incoming customers. At the same time, as SEO gets more popular, it also gets more competitive. Thus, it’s important that you choose the right tools to get your SEO up and running.

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Internet Marketing, Search Engine Optimization

How to Make B2B Calls-to-Action That Actually Convert

By Mark Whitlock on September 27, 2019

In this day and age, how do you get visitors to actually notice and react? You combine visionary copywriting and a compelling call-to-action (CTA). Keep reading to learn how to create a clear call-to-action without the cliche hook.

Intention

The CTA is the most important content on a webpage, so always treat it as such. Start by asking “what do I want my visitor to do?” When you’ve got your answer, whether it’s sign up for a subscription, download a webinar, etc., it’s time to craft the language.

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Search Engine Optimization

Bite-Sized Ecommerce Platforms Overview

By Nilesh Kadivar on September 20, 2019

Most of the searches on Google today are either related to purchasing products or services. It’s no wonder the e-commerce market is on the rise. According to Statista, the retail e-commerce sales around the world accounted for $2.3 trillion in 2017, which is expected to reach $4.88 trillion by 2021.

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Guides, Marketing Strategy, PPC

Marketing Guide Part 3: Pay-Per-Click Advertising (PPC)

By Dmitrii Kustov on September 13, 2019

So far in our six-part guide to a better internet marketing strategy, we’ve discussed how important it is to put a digital marketing strategy in place and talked about the vital role the organic search channel has to play in your internet marketing efforts. The next stop on our digital marketing journey is pay-per-click advertising, which is commonly known as PPC.

In this part of our guide, we’re going to explain what PPC is, how it works and what you can do to squeeze every last cent of value from your PPC spend.

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