Nowadays a website is becoming a “must” for all businesses, especially small businesses looking to grow. As websites become more and more relevant, these businesses perform SEO for their websites to rank higher on search engines and to gain more traffic which could lead to more sales and leads. Unfortunately, a lot of small businesses make some common mistakes that make their SEO strategy less effective or ineffective. Here are five of those common mistakes and how small businesses can avoid them.(more…)
When I was a marketing intern, my first few months were scattered with an absolute ton of new phrases to learn. One of the first, and most important ones I heard was content. How did something as analytical as SEO have anything to do with writing? It starts with keywords.
Boosting traffic to your website is definitely important but it’s certainly not the most important metric out there. In fact, having traffic that’s much higher than expected can be a bad thing due to the fact that it’s often accompanied by a high bounce rate. This bounce rate is a metric that is frowned upon by Google’s algorithm, due to the fact that it makes the algorithm suspect foul play. To help you avoid worrying about this, here are six tips that will help you reduce bounce rate and increase your conversions.(more…)
In the first part of our six-part “Guide to a Better Internet Marketing Strategy”, we talked about how important it was to implement a solid digital marketing strategy for your business. We covered the key elements of every good strategy, and explored how you can measure its success. Now, we’re going to dive deeper, covering one aspect of your business’ new plan – the organic search channel.
In this article, we’ll talk about the organic search channel and Search Engine Optimization, how the return on investment should be measured, the role of organic traffic, seasonality and other important factors to consider, as well as the metrics that are a sure sign of organic search success.(more…)
With Google My Business we have a nifty tool called Location Groups, previously known as business accounts. This provides a more secure to manage multiple users across several locations.
To create a location group within your Google My Business follow these steps listed below.(more…)
Searching for a strategy to help your business get noticed on Google? Look no further! Internet Marketing Director Dmitrii Kustov at Regex SEO details 3 simple and affordable Search Engine Marketing (SEO) tips guaranteed to improve your business’ marketing strategy in no time. You might be surprised to learn that Google estimates an average of 5 ½ billion searches per day. These tips are a surefire way to increase your website’s traffic, boost its ranking, and introduce you to new clients and leads. See you on the first page of Google!
Not up for a video? Check out the transcript here!(more…)
If you’re developing any kind of web-based project and your code isn’t working as planned (which is most of the time) the first place you’d check is your browser console.
The console is arguable the most used tool that a developer uses to debug their code. Still, most developers just use it to search for syntax errors and console logging. While these two are the most common uses, that’s just a fraction of what the console is capable of. Here are 10 of the top browser console hacks that will make you (or your dev’s) life much easier:(more…)
Father’s Day is a bit of a weird holiday. Often derided for its commercial roots, Father’s Day actually began somewhere in the Middle Ages as a Catholic holiday celebrating the role of fatherhood in the family and in the church. Here in the U.S., the holiday didn’t take hold until the early 1900’s as a remembrance for around 360 men that died in a mining accident before fading into relative obscurity. It wasn’t until the 1930’s, in the middle of the Great Depression, that Father’s Day took on a more financial nature, as struggling businesses turned to Father’s Day as an attempt to drum up new business and new revenue.
Image carousels, or sliders, are hot trash. Not like cute raccoons and a talking puppet trash either, we’re talking actual waste. In spite of that, they still pop up all across the Internet, on all your favorite sites, happily scrolling across your screen unnoticed. So, if they’re not effective, why do people keep stuffing them into every web page they can get their hands on?
Want to know how to get into your customer’s head? Do you want to literally possess your audience like a ghost in order to drive sales? We can’t help you with that. But we can tell you what your audience looks like and how they act on social media, which is kind of the same.
On our blog, we talk a lot about how great social media is for marketing. You can find audiences, build a loyal customer base, and even use social media as a platform for customer service. But how well do you really know your audience? Sure, you know they’re on Facebook and Instagram, but what are the demographics for those platforms?