By Alex Grant on January 17, 2020 
When a trend gets popular in the media or industry, you might have trouble deciding whether or not your company should engage with that trend. Trends have the potential to be great for business, but only when the marketing is handled carefully.
From an SEO standpoint, taking advantage of trends has plenty of benefits. However, choosing the right trend to follow can be tricky — you want to be tasteful and impactful, but you don’t want to waste energy or come off as tone-deaf.
As one of the highest value components of SEO, link building is a lot more critical than people imagine. And yet, a majority of SEO experts claim that it’s hard to hit the maximum potential for organic traffic without a quality link building strategy.
If you want an effective method for improving your backlinks, consider starting with some of these unique link building techniques.
(more…)
By Dmitrii Kustov on December 20, 2019 
Moving along in our six-part guide to better marketing internet strategy, we’ll be looking at Email Marketing and how it’s an effective marketing channel for businesses of all sizes. Previously, we covered paid ad space on search engines with PPC, and the significance of organic search channels when it comes to optimizing your campaigns and content.
This time around, we’ll take a look at how best to use Email Marketing, things to avoid when sending out emails for business or marketing purposes, and what counts as email marketing compared to simple emails.
In today’s evolving digital marketplace, disregarding SEO can put your business significantly behind its competition. According to GE Capital Retail Bank, 81% of consumers research online before deciding to buy something. As a result, SEO considerably impacts business selling online and in person.
How much time, commitment, and research do you invest in your customer engagement strategy?
Sadly, too many businesses fail to dedicate enough of all three in their plans. In fact, one survey revealed over 50 percent of companies have no formal customer-engagement strategy in place whatsoever. And even more companies have no idea how many consumers they have lost in the past year from lack of engagement.
Blogging for business is an exciting foundation for most startups, especially if you want to establish yourself as an industry expert.
It’s also a great foundation if you want to establish a reputation and earn money from your blog. Some people even make business blogging their primary source of income.
People often assume that blogging is easy, and that you simply receive a paycheck by writing stuff on the internet. While that’s half-true, the idea that it’s easy to do professional blogging is a major misconception.
(more…)
This is the big question a lot of people ask!
Today I’m going to show you a few ideas on how to create great content which will rank in 2020. I will cover how to generate great content ideas, how to do keyword research and how to put all this together to create something new, unique and inspiring.
A business’ true value lies in its email list. While it may sound a bit outdated compared to the huge advent of cloud technology and all sorts of other business tech, email is still a considerable factor in almost every business. Not to mention, a dedicated list of of potential clients or customers is something that business owners could only dream about thirty years ago.
Now it’s common for even small businesses to have an email list with hundreds or even thousands of subscribers.
Starting up a company is really hard, especially when it comes to marketing. Thankfully Social Media is literally the best free marketing tool that anybody can possibly use, it can boost your traffic and sales by an insane amount if you use it properly, so here are a few steps to creating an amazing Social Media account, that gets loads of valuable interaction, followers as well as sales, straight from Instagram.
(more…)
Small business owners often struggle to maintain high activity around their websites.
With everything that needs attention in your small business, your time needs to be spent wisely, especially if you are forced to take time away due to health or personal issues.
(more…)