Starting up a company is really hard, especially when it comes to marketing. Thankfully Social Media is literally the best free marketing tool that anybody can possibly use, it can boost your traffic and sales by an insane amount if you use it properly, so here are a few steps to creating an amazing Social Media account, that gets loads of valuable interaction, followers as well as sales, straight from Instagram.(more…)
Small business owners often struggle to maintain high activity around their websites.
With everything that needs attention in your small business, your time needs to be spent wisely, especially if you are forced to take time away due to health or personal issues.(more…)
Most business owners buy into the myth that they’re just one right move away from being a household brand or company. They dream of virality and becoming an overnight success story. Marketers everywhere promote strategies that guarantee insane results and companies buy the hype.(more…)
What does B2B and B2C mean?
B2B (Business to Business) models consist of businesses focused on selling services to other businesses to help them support their enterprise operations and growth. For example, a company like Suzuki would need a customer relationship management system to create seamless customer support for their business, which is where HubSpot (another business) would come in and help them install and run the CRM.
Content marketing can seem like a daunting task but it doesn’t have to be. At its very simplest, an effective content strategy has just five steps.(more…)
We’re all aware of just how far SEO strategies have come over the past five or so years. It’s easy to note when you’re trying to improve organic search visibility, from core search algorithm updates like Penguin and Panda, to the continuous smaller search improvements Google regularly implements. Search has changed.
When I first started working as an SEO manager some years ago, I used to hit high keyword rankings just like everyone else. I implemented techniques and tricks that others had employed with great success.
You could say it was still the final era of the ‘Wild West’ of SEO. But even at the beginning of my career, I could sense that a shift was coming. Google’s algorithms got smarter, more successful at weeding out artificial manipulation, and better at nailing a user’s search intent.
Your website is all set up.
The product is ready to ship.
All offers are polished and ready to hand out.
Yet, no customers come in. Why is that?
In most cases, they simply don’t know how to reach you.
That gives you a few options. Invest in ads, hire influencers, reach out to your audience directly, or… Invest in SEO!
More and more marketers and business owners decide to double down on SEO because it helps create an evergreen source of incoming customers. At the same time, as SEO gets more popular, it also gets more competitive. Thus, it’s important that you choose the right tools to get your SEO up and running.
In this day and age, how do you get visitors to actually notice and react? You combine visionary copywriting and a compelling call-to-action (CTA). Keep reading to learn how to create a clear call-to-action without the cliche hook.
The CTA is the most important content on a webpage, so always treat it as such. Start by asking “what do I want my visitor to do?” When you’ve got your answer, whether it’s sign up for a subscription, download a webinar, etc., it’s time to craft the language.(more…)
Most of the searches on Google today are either related to purchasing products or services. It’s no wonder the e-commerce market is on the rise. According to Statista, the retail e-commerce sales around the world accounted for $2.3 trillion in 2017, which is expected to reach $4.88 trillion by 2021.(more…)
So far in our six-part guide to a better internet marketing strategy, we’ve discussed how important it is to put a digital marketing strategy in place and talked about the vital role the organic search channel has to play in your internet marketing efforts. The next stop on our digital marketing journey is pay-per-click advertising, which is commonly known as PPC.
In this part of our guide, we’re going to explain what PPC is, how it works and what you can do to squeeze every last cent of value from your PPC spend.(more…)