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Google Adwords and PPC Management in Houston

Take your online advertising to the next level with the help of our Houston pay-per-click (PPC) management team. Our AdWords certified PPC experts create custom-built campaigns that bring new leads to your website and convert them!

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Houston’s Advertising Revolution

Paid advertising on search engines has been a game changer for every single business we’ve helped over the years. Why? Well, there are more than 40,000 users searching for answers, products and services every single second on Google, and being able to appear at the top of the search engine results for searches relating to your business brings unrivaled exposure. Our PPC clients in Houston see an average ROI of 3000% on their AdWords spend, and that’s exactly the type of return on investment we’re ready to generate for you.

As one of a very select group of Google Partners, our award-winning Houston pay-per-click team has the skill, experience and insight to create a PPC/Adwords strategy that will become a lead generating machine for your business that’ll start feeding your bottom line almost immediately. After conducting a little research into your industry, our Houston PPC management team will be able to give you an estimate of just how profitable a Houston Adwords campaign is likely to be.

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What Is PPC (Google Adwords)?

Very simply, pay-per-click advertising is a form of digital marketing where a business pays every time their ad is clicked. Have you ever noticed the advertisements that appear at the top of the search results on Google? Those are PPC ads. Your business only has to pay every time your ad is clicked. Of course, the goal is to get those clicks, but even if a user clicks elsewhere, your business will still receive free exposure. That’s why AdWords management in Houston has become such an important service for so many businesses. There are many different ways your PPC ad can appear on Google:

Search Ads

Paid search ads are the most popular form of advertising under the pay-per-click umbrella. There are a number of different elements to consider when creating a successful campaign. Firstly, you’ll need to have a campaign strategy. You can then create your PPC ad copy and starting bidding on the keywords that represent the best value for your business. You should also create optimized landing pages that searchers will be taken to once they’ve clicked on your ads. Although this can be done yourself, unless you’re an expert, we wouldn’t advise it as it can lead to a huge amount of wasted spend. Instead, our Houston pay-per-click experts will squeeze every last bit of value from your campaign for you.

Display Ads

Display ads are the banner ads you’ve probably seen online which include text and images and pop on websites that support them. A crucial part of any display ad campaign is choosing which websites you’d like your ads to appear on. Get it right and this can be a very lucrative form of digital marketing. Thanks to their highly visual nature, our Houston PPC team has found display ads to be an extremely powerful tool for building brand awareness. Although display ads tend to have a lower click-through rate than search ads, we still believe they have an important part to play in your PPC strategy.

Shopping Ads

Shopping ads use your historical product data, rather than keyphrases, to determine how and where your ads will be shown. Google uses that product data to match online browsers to your ads. Our PPC management team in Houston uses shopping campaigns to boost traffic to websites and physical stores, promote your inventory and generate more qualified leads. One of the real benefits of shopping ads is just how much information they can include. Users will be able to see an image of your product along with its price, the name of your store and other relevant details. As browsers have much more information about the product before they click, the leads generated are more qualified, which typically results in a much higher conversion rate.

Remarketing Ads

Remarketing ads, also known as retargeting ads, have the potential to be one of the most profitable forms of online advertising. By installing a specialized code, our Houston PPC management team is able to tag your website visitors’ browsers so your ads can follow those users around while they continue to shop online.

Why Should Your Campaign Be Run By Houston’s PPC Management Experts?

If you don’t know what you’re doing, advertising on Google can be tricky and you’re likely to make simple mistakes that could cost you a considerable amount of money. Google itself recommends that businesses work with its shortlist of Google Partners to get the best value from their advertising campaigns. Luckily for you, Regex SEO sits proudly at the top of Google’s list of Houston PPC experts, so we can provide all the assistance you need.

Why would Google advise you to work with a third-party advertising company? The simple answer is money! Google recognizes that professional AdWords management teams like Regex SEO build campaigns that generate results for businesses. Google also understands that the more successful your advertising campaign is, the more likely you are to continue spending money on PPC advertising. That’s exactly why they recommend working with Google Partners like the Houston AdWords management experts at Regex SEO.

What should you look for when searching for a Houston PPC agency that will generate results?

  1. Is it a Google Partner? Google only partners with agencies that adhere to PPC advertising best practice and have a track record of generating excellent results for their clients. Google Partners are assigned a personal Google representative who works with them closely to provide valuable insights and keep them up to date with all the latest PPC updates and techniques.

  2. Do you own the AdWords/PPC account and data? Make sure that the Houston PPC management team you work with abides by Google Partner guidelines by giving you full access to your account. When your business invests good money in all that data, it’s absolutely essential you own it.

  3. How will your AdWords management team communicate with you? - The most successful campaigns are built on clear and consistent communication. Our Houston PPC management team makes regular strategy calls and holds scheduled AdWords consulting meetings with clients and Google representatives alike.

Our AdWords management team gives you a real opportunity to grow your revenue through a PPC campaign on Google. If you're not sure where to start, just get in touch with one of our Houston PPC experts and we will discuss your requirements with you and look more closely at the revenue potential for an AdWords campaign in your industry.

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Not Sure If Houston PPC Management Is Right For You?

Depending on the type and size of your business, AdWords management in Houston may not necessarily be the best option for you. Take a look at our social media management, PPC & AdWords, web design and SEO services to explore the other marketing channels we can use to generate the best possible return on your investment.