We live in a digital world, and the most common (appropriate and effective) means of marketing now is digital marketing.

Digital marketing isn’t something a brand can take for granted. Used properly, digital marketing can make or break a brand, which is why brands that want to continue being competitive need more online visibility.

A big part of this is SEO, but that means more than just the use of keywords for search engines.

While there are different types of digital marketing strategies and various digital marketing techniques, here are seven tips on where and how to optimize your business and it’s visibility. From content tweaks and better writing, to updating your Google listings!

1. Google My Business (GMB)

Claiming a Google My Business listing makes it easy for the people living in or around your business district to find you when they search online for your service. If your business has a physical location, this is absolutely one of the first steps you should take to improve viability.

For example, if someone searches “Chinese restaurant around me,” on Google, it will show all local Chinese restaurants with a GMB listing. So, if you run a Chinese restaurant and want to appear in a potential customer’s search results, you’ll need to have GMB listing.

Basically it makes it easier for people to find you on Google, specifically when you have a physical address.

2. Encourage and post online customer reviews

Online customer reviews are another effective way to expand your online reach. Reviews ensure that customers and other prospects can see the services that your business offers and how much people like them.

If other people recommend your business, online reviews can help generate additional leads. People tend to trust brands with lots of positive public feedback in the form of reviews and recommendations.

To buttress online reviews’ importance, 88% of online customers claim to trust online reviews like they make personal recommendations. Having your satisfied customers leave reviews of your product/service helps you build a positive online reputation and boosts your online visibility.

3. Create high quality and informative content consistently

Running a blog for your brand is a great tactic that you can use to build your brand’s online awareness. Blogging boosts your SEO and also make you easily accessible online.

But you can’t have successful blogging if you are not able to consistently produce high quality and informative content that will be of value to the readers. You can use your valuable content to develop strong and long-lasting relationships with your customers, and they will be willing to share online. Also, good content ranks well on Google and boosts your website visibility. 

4. Engage your customers

One of the best ways/places to boost your online visibility is on social media. Social media is a modern market, and more consumers are capitalizing on it to find the services and products they need online.

You can build strong relationships with your audience on social media platforms such as Twitter, Facebook, and Instagram by engaging their comment on your post or by engaging their own posts.

You also make it easy for yourself when you post engaging content on social media as you can start a conversation from there. 

5. Use locally-focused keywords

One of the most common mistakes that brands make with digital marketing is to focus on general SEO alone, ignoring the potency of local phrases and keywords.

Locally-focused SEO optimization is essential for people that own a local business and want to general more traffic in their immediate area. It’s important to create a strategy with local SEO in mind, considering the fact that location targeted searches are often some of the highest volume search pools.

6. Mobile-friendly website

A huge majority of online searches now happen on mobile devices, and 40% of the mobile searches are focused on local searches. Many consumers turn to mobile devices to seek out local products and services on a regular basis.

If your business doesn’t have a solid mobile experience, it’ll be harder to keep consumers interested. It’s also worth mentioning that mobile-friendliness can impact your SEO.

Bounce rate, whether on mobile or desktop, can signal Google and influence your page rank. You’ll really want to pay attention to readability and navigation for mobile content, alongside page load speed to ensure a good user experience.

7. Use social media influencers

Finally, don’t shy away from social media influencers and other popular social figures. As pointed out by an essay in research paper writing service, influencer marketing is on a clear rise, which is a positive for many brands. With social media influencers, a brand can get before thousands of people with just one post. This way, they are more visible as more and more people get to see them every time the influencers mention them. 

Conclusion

Digital marketing is the soul of modern marketing, so for any brand to be successful in achieving its goal, whether it is brand visibility or an increase in sales, they need digital marketing. 

For sites looking to boost their online visibility, the seven tips in this article are some of the most effective that they can try out.