Millennials have grown up. With the oldest of their cohort reaching the age of 40, they are now the generation that is going to define the global market for years to come. Brands and their marketers have no choice but to adjust.
In general, though numbers vary, millennials are born between 1981 to 1996. They are also known as Generation Y, and the time gap for their birthdates is sometimes set as wide as 1980 to 2000.
One tip that many businesses have been taking advantage of is getting into foreign markets. Specifically, getting into marketing in different languages. For example, if you’re a local business, you might want to consider the other languages spoken throughout your local area.
When it comes to marketing, many countries look to English-speaking countries like the US, copying successful elements of marketing strategies into their own work and tailoring it to local audiences.
Link building is never easy, even thought it might appear that way. People often have these misconceptions about acquiring useful, quality links. Some people even believe that by promoting content from other websites, it will make that website reciprocate the good gesture by offering a link in return.
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Over the past few years SEO has become increasingly specialized. That includes Local SEO, which has become one of the most in-demand yet poorly understood branches of SEO. Mostly, it’s where your entire online presence is optimized for local customers.
Local SEO is one of Google’s main targets for SEO and rankings, so businesses that can adjust to maximize their local presence will do well. If you own a local business, mainly if you only service a small area in a single city, listen up: this is how to maximize your online presence, generate more local customers, and lead the pack on Google’s search results page.
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As one of the highest value components of SEO, link building is a lot more critical than people imagine. And yet, a majority of SEO experts claim that it’s hard to hit the maximum potential for organic traffic without a quality link building strategy.
If you want an effective method for improving your backlinks, consider starting with some of these unique link building techniques.
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Small business owners often struggle to maintain high activity around their websites.
With everything that needs attention in your small business, your time needs to be spent wisely, especially if you are forced to take time away due to health or personal issues.
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Most business owners buy into the myth that they’re just one right move away from being a household brand or company. They dream of virality and becoming an overnight success story. Marketers everywhere promote strategies that guarantee insane results and companies buy the hype.
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B2B (Business to Business) models consist of businesses focused on selling services to other businesses to help them support their enterprise operations and growth. For example, a company like Suzuki would need a customer relationship management system to create seamless customer support for their business, which is where HubSpot (another business) would come in and help them install and run the CRM.
Your website is all set up.
The product is ready to ship.
All offers are polished and ready to hand out.
Yet, no customers come in. Why is that?
In most cases, they simply don’t know how to reach you.
That gives you a few options. Invest in ads, hire influencers, reach out to your audience directly, or… Invest in SEO!
More and more marketers and business owners decide to double down on SEO because it helps create an evergreen source of incoming customers. At the same time, as SEO gets more popular, it also gets more competitive. Thus, it’s important that you choose the right tools to get your SEO up and running.
By Dmitrii Kustov on September 13, 2019 
So far in our six-part guide to a better internet marketing strategy, we’ve discussed how important it is to put a digital marketing strategy in place and talked about the vital role the organic search channel has to play in your internet marketing efforts. The next stop on our digital marketing journey is pay-per-click advertising, which is commonly known as PPC.
In this part of our guide, we’re going to explain what PPC is, how it works and what you can do to squeeze every last cent of value from your PPC spend.
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