Most business owners buy into the myth that they’re just one right move away from being a household brand or company. They dream of virality and becoming an overnight success story. Marketers everywhere promote strategies that guarantee insane results and companies buy the hype.
B2B (Business to Business) models consist of businesses focused on selling services to other businesses to help them support their enterprise operations and growth. For example, a company like Suzuki would need a customer relationship management system to create seamless customer support for their business, which is where HubSpot (another business) would come in and help them install and run the CRM.
Your website is all set up. The product is ready to ship. All offers are polished and ready to hand out.
Yet, no customers come in. Why is that?
In most cases, they simply don’t know how to reach you.
That gives you a few options. Invest in ads, hire influencers, reach out to your audience directly, or… Invest in SEO!
More and more marketers and business owners decide to double down on SEO because it helps create an evergreen source of incoming customers. At the same time, as SEO gets more popular, it also gets more competitive. Thus, it’s important that you choose the right tools to get your SEO up and running.
If you’re looking to start an ecommerce website, you’ve probably heard of Shopify, WooCommerce, and Magento. As three of the most common ecommerce platforms on the web, all three offer basic solutions for businesses that want to sell their products and services online.
However, these platforms vary quite a bit when it comes to their functionalities and what features they provide. Fortunately I’ve worked with all three of these platforms, so it’s pretty easy to tell you how each platform outperforms another and which one is the right fit for your business.
If you thought Instagram was all about taking pictures of your food from about thirty different angles, you’re behind the times. So listen up, old man. Now we’re taking pictures of our food and hustlin’.
Instagram, along with the majority of other social media platforms, has rapidly evolved from a simple social pictures platform to a thriving community of consumers, companies, and of course influencers. Sure, it’s still largely a social media platform, but not unlike Twitter and Facebook, it’s not uncommon to see major corporations or even businesses just starting out with their own Instagram account.
In the first part of our six-part “Guide to a Better Internet Marketing Strategy”, we talked about how important it was to implement a solid digital marketing strategy for your business. We covered the key elements of every good strategy, and explored how you can measure its success. Now, we’re going to dive deeper, covering one aspect of your business’ new plan – the organic search channel.
In this article, we’ll talk about the organic search channel and Search Engine Optimization, how the return on investment should be measured, the role of organic traffic, seasonality and other important factors to consider, as well as the metrics that are a sure sign of organic search success.