Guides, Internet Marketing, Search Engine Optimization
Guides, Marketing Strategy, PPC
Your website is all set up.
The product is ready to ship.
All offers are polished and ready to hand out.
Yet, no customers come in. Why is that?
In most cases, they simply don’t know how to reach you.
That gives you a few options. Invest in ads, hire influencers, reach out to your audience directly, or… Invest in SEO!
More and more marketers and business owners decide to double down on SEO because it helps create an evergreen source of incoming customers. At the same time, as SEO gets more popular, it also gets more competitive. Thus, it’s important that you choose the right tools to get your SEO up and running.
Ecommerce, Guides, Web Development
So far in our six-part guide to a better internet marketing strategy, we’ve discussed how important it is to put a digital marketing strategy in place and talked about the vital role the organic search channel has to play in your internet marketing efforts. The next stop on our digital marketing journey is pay-per-click advertising, which is commonly known as PPC.
In this part of our guide, we’re going to explain what PPC is, how it works and what you can do to squeeze every last cent of value from your PPC spend.
Guides, Social Media Marketing
If you’re looking to start an ecommerce website, you’ve probably heard of Shopify, WooCommerce, and Magento. As three of the most common ecommerce platforms on the web, all three offer basic solutions for businesses that want to sell their products and services online.
However, these platforms vary quite a bit when it comes to their functionalities and what features they provide. Fortunately I’ve worked with all three of these platforms, so it’s pretty easy to tell you how each platform outperforms another and which one is the right fit for your business.
Guides, Internet Marketing, Marketing Strategy, Search Engine Optimization
This post was selected as one of the top digital marketing articles of the week by UpCity, a B2B ratings and review company for digital marketing agencies and other marketing service providers.
If you thought Instagram was all about taking pictures of your food from about thirty different angles, you’re behind the times. So listen up, old man. Now we’re taking pictures of our food and hustlin’.
Instagram, along with the majority of other social media platforms, has rapidly evolved from a simple social pictures platform to a thriving community of consumers, companies, and of course influencers. Sure, it’s still largely a social media platform, but not unlike Twitter and Facebook, it’s not uncommon to see major corporations or even businesses just starting out with their own Instagram account.
In the first part of our six-part “Guide to a Better Internet Marketing Strategy”, we talked about how important it was to implement a solid digital marketing strategy for your business. We covered the key elements of every good strategy, and explored how you can measure its success. Now, we’re going to dive deeper, covering one aspect of your business’ new plan – the organic search channel.
In this article, we’ll talk about the organic search channel and Search Engine Optimization, how the return on investment should be measured, the role of organic traffic, seasonality and other important factors to consider, as well as the metrics that are a sure sign of organic search success.
With Google My Business we have a nifty tool called Location Groups, previously known as business accounts. This provides a more secure to manage multiple users across several locations.
To create a location group within your Google My Business follow these steps listed below.