Starting up a company is really hard, especially when it comes to marketing. Thankfully Social Media is literally the best free marketing tool that anybody can possibly use, it can boost your traffic and sales by an insane amount if you use it properly, so here are a few steps to creating an amazing Social Media account, that gets loads of valuable interaction, followers as well as sales, straight from Instagram.(more…)
Small business owners often struggle to maintain high activity around their websites.
With everything that needs attention in your small business, your time needs to be spent wisely, especially if you are forced to take time away due to health or personal issues.(more…)
Most business owners buy into the myth that they’re just one right move away from being a household brand or company. They dream of virality and becoming an overnight success story. Marketers everywhere promote strategies that guarantee insane results and companies buy the hype.(more…)
What does B2B and B2C mean?
B2B (Business to Business) models consist of businesses focused on selling services to other businesses to help them support their enterprise operations and growth. For example, a company like Suzuki would need a customer relationship management system to create seamless customer support for their business, which is where HubSpot (another business) would come in and help them install and run the CRM.
Your website is all set up.
The product is ready to ship.
All offers are polished and ready to hand out.
Yet, no customers come in. Why is that?
In most cases, they simply don’t know how to reach you.
That gives you a few options. Invest in ads, hire influencers, reach out to your audience directly, or… Invest in SEO!
More and more marketers and business owners decide to double down on SEO because it helps create an evergreen source of incoming customers. At the same time, as SEO gets more popular, it also gets more competitive. Thus, it’s important that you choose the right tools to get your SEO up and running.
In this day and age, how do you get visitors to actually notice and react? You combine visionary copywriting and a compelling call-to-action (CTA). Keep reading to learn how to create a clear call-to-action without the cliche hook.
The CTA is the most important content on a webpage, so always treat it as such. Start by asking “what do I want my visitor to do?” When you’ve got your answer, whether it’s sign up for a subscription, download a webinar, etc., it’s time to craft the language.(more…)
In the first part of our six-part “Guide to a Better Internet Marketing Strategy”, we talked about how important it was to implement a solid digital marketing strategy for your business. We covered the key elements of every good strategy, and explored how you can measure its success. Now, we’re going to dive deeper, covering one aspect of your business’ new plan – the organic search channel.
In this article, we’ll talk about the organic search channel and Search Engine Optimization, how the return on investment should be measured, the role of organic traffic, seasonality and other important factors to consider, as well as the metrics that are a sure sign of organic search success.(more…)
Welcome to the first part of the Guide to a Better Marketing Strategy. In total, there’ll be six posts, each of which will provide additional insight into the strategy for each of the internet marketing channels – search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, email marketing and content marketing.
It may be that you already have an internet marketing strategy in place, in which case, we’ll provide plenty of tips to take it to the next level. If you’re thinking about creating your first internet marketing strategy, this article will empower you to put a strategy in place that really works.(more…)
As the marketing industry shifts to accommodate the rise of websites and a constant online presence, the people working in the industry are shifting, too. Previously the field of creatives and ad men, nowadays, the significance of data and analysis is leading to an increase in engineers and the analytical type in marketing. But what makes them so adept at the new always online style of marketing?