Guides, Marketing Strategy, PPC
Guides, Internet Marketing, Marketing Strategy, Search Engine Optimization
So far in our six-part guide to a better internet marketing strategy, we’ve discussed how important it is to put a digital marketing strategy in place and talked about the vital role the organic search channel has to play in your internet marketing efforts. The next stop on our digital marketing journey is pay-per-click advertising, which is commonly known as PPC.
In this part of our guide, we’re going to explain what PPC is, how it works and what you can do to squeeze every last cent of value from your PPC spend.
Internet Marketing, Marketing Strategy
In the first part of our six-part “Guide to a Better Internet Marketing Strategy”, we talked about how important it was to implement a solid digital marketing strategy for your business. We covered the key elements of every good strategy, and explored how you can measure its success. Now, we’re going to dive deeper, covering one aspect of your business’ new plan – the organic search channel.
In this article, we’ll talk about the organic search channel and Search Engine Optimization, how the return on investment should be measured, the role of organic traffic, seasonality and other important factors to consider, as well as the metrics that are a sure sign of organic search success.
Welcome to the first part of the Guide to a Better Marketing Strategy. In total, there’ll be six posts, each of which will provide additional insight into the strategy for each of the internet marketing channels – search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, email marketing and content marketing.
It may be that you already have an internet marketing strategy in place, in which case, we’ll provide plenty of tips to take it to the next level. If you’re thinking about creating your first internet marketing strategy, this article will empower you to put a strategy in place that really works.