Category: Technical SEO

What is technical SEO?

Technical SEO refers to server and website optimizations that aid search engines in crawling and indexing your website. Keyword stuffing, just having a good site architecture, and including images on your webpages doesn’t make the cut anymore. Common technical SEO practices include redirecting bad or outdated links, optimizing for page speed, mobile responsiveness, schema, and error management.

When I was a marketing intern, my first few months were scattered with an absolute ton of new phrases to learn. One of the first, and most important ones I heard was content. How did something as analytical as SEO have anything to do with writing? It starts with keywords.