Category: Social Media Marketing

Social Media Marketing

Social Media Audience Guide – 2019 Edition

By Taylor Torres on May 31, 2019

Want to know how to get into your customer’s head? Do you want to literally possess your audience like a ghost in order to drive sales? We can’t help you with that. But we can tell you what your audience looks like and how they act on social media, which is kind of the same.

On our blog, we talk a lot about how great social media is for marketing. You can find audiences, build a loyal customer base, and even use social media as a platform for customer service. But how well do you really know your audience? Sure, you know they’re on Facebook and Instagram, but what are the demographics for those platforms?

Social Media Marketing

9 Instagram Tools We Can’t Live Without

By Taylor Torres on April 8, 2019


We get it – Instagram is hard. You love it, you hate it, but you need it. As a business, brand, or community, Instagram is one of the most powerful tools at your fingertips. It can help you reach your audience, connect with your community, and ultimately sell your products and services. So, how do we conquer it? How do we overcome the crazy Instagram algorithm and get your content in front of the right people?

Social Media Marketing

Get Your Business Noticed: Instagram Edition

By Taylor Torres on March 6, 2019

If you want access to a huge audience of visually driven, aesthetic loving potential customers, you’ve got to use social media. Instagram in particular is one of the best places for social media marketing and interaction because it’s a ready-made platform for colorful, digestible, and sellable posts.

For example, if you’re a flower shop, you’ve got the perfect product for something like Instagram. Floral arrangements are incredibly aesthetic on their own, or in the various places people use them, like weddings, holidays, and others. You want to make an impact on your business’ main audience? You want to update people regularly on events and news for your company, and show them what you’re selling? Instagram is a pretty great option.

Social Media Marketing

6 No-Cost Strategies to Boost Your Social Media Marketing

By Taylor Torres on January 30, 2019
smm strategies

As a business owner, you need to be marketing your business where customers are looking for services like yours. Right now, that place is social media. In fact, the average person spends almost 2 hours on social media platforms every day. The most popular sites are YouTube, Facebook, Twitter, Snapchat, Pinterest and Instagram.

Unlike more traditional marketing platforms, such as television, radio, and print, social media marketing is accessible to everyone. It offers low barriers to entry and low- and no-cost opportunities for sharing your products or services with a large audience.

Like any good marketing plan, your social media marketing should be based on a strategy designed to most effectively engage your target market. While you can spend a lot of money advertising on various social media sites, there are also quite a few ways you can boost your social media presence without spending a dime.

Here are 6 no-cost strategies you can use right now to boost your social media marketing.