Category: Search Engine Optimization

Social media marketing can be your biggest SEO asset today. We could say that the essence of SEO is getting recognized as a trusted expert in your field and getting people to visit your website as much as possible. This means that you have to go where the people are. In this day and age, you can almost guarantee that the people are on social media. Be it Facebook, Instagram, or anything in between, your target audience is bound to be online and engaging with content as you read this. If you really want to improve your SEO, devote some time to your social media marketing campaign.

With the growth of social media and public figures, the rise of the influencer has saturated social platforms and changed the way businesses are marketing their brand. “Influencer marketing is the fastest growing online customer acquisition method,” so it’s no wonder brands are spending less money on traditional marketing methods and are diving into the influencer platform to connect with their audiences, build trust with consumers, and preach their values.

There has been a lot of discussion on The Mighty Internet concerning the usage of sprites: Are they beneficial? Do CSS sprites affect SEO positively or negatively? Should I use sprites at all? As one of the top SEO and web design agencies in Houston, we here at Regex SEO have been doing some extensive research and experimentation to determine the pros and cons of using sprites as part of the SEO process.

In the uphill climb to navigate Google’s search rankings, Google sometimes kicks an avalanche downhill with an update, forcing businesses to divert their progress or get buried on page 52.

In 2010, Google launched one of their infamous announcements: that they would be using the loading time of a webpage as a factor in its ranking algorithm.

Since the initial scramble to update, it’s become common practice in the industry to monitor page speed, as it’s become clear that this directly impacts a website’s rankings.

The world of search engine optimization (SEO) is both simple and complex. At the most basic level, SEO is a series of steps that make your website more search engine-friendly and encourage it to appear higher in user search results. The complexity arises in knowing which of those steps to take, having the technical knowledge to complete them, knowing when to do them and understanding how to combine them for maximum effectiveness.

Many people approach SEO with a mindset similar to playing darts; they throw a bunch of things at the website and hope something scores enough points to get some results. While this method might earn you a few lucky traffic spikes, it isn’t a good long-term plan.

Ever since Google’s 2016 update, SEO has become largely about content, specifically high-quality content. But what does “quality” even mean? While we could write a book on all of the intricacies of SEO strategy, these basics will help you understand what quality content is and why it’s important.