Category: Search Engine Optimization

We’re all aware of just how far SEO strategies have come over the past five or so years. It’s easy to note when you’re trying to improve organic search visibility, from core search algorithm updates like Penguin and Panda, to the continuous smaller search improvements Google regularly implements. Search has changed.

When I first started working as an SEO manager some years ago, I used to hit high keyword rankings just like everyone else. I implemented techniques and tricks that others had employed with great success.

You could say it was still the final era of the ‘Wild West’ of SEO. But even at the beginning of my career, I could sense that a shift was coming. Google’s algorithms got smarter, more successful at weeding out artificial manipulation, and better at nailing a user’s search intent.

Most of the searches on Google today are either related to purchasing products or services. It’s no wonder the e-commerce market is on the rise. According to Statista, the retail e-commerce sales around the world accounted for $2.3 trillion in 2017, which is expected to reach $4.88 trillion by 2021. 

Regex SEO is thrilled to officially announce that we are one of the top service providers in Houston! UpCity launched the Local Excellence Awards as a follow up to their national awards in early 2019, celebrating the top 20 service providers as measured by their UpCity Recommendability Rating. 

You’ve just launched your business online and have a shiny new website. That’s fantastic, but how are you going to make sure that you get plenty of traffic? When you don’t have a huge budget to throw into flashy marketing campaigns, you can feel as though no matter what you try, your traffic won’t increase. But don’t worry because we’ve got that sorted. Check out our handy tips and hints about how you can gain more traffic to your newly-launched website without needing a bottomless pit of cash.

More and more companies see the urgent need to lean into a data-driven approach to business these days. As ‘big data’ and ‘data-driven’ become more popular key phrases across business negotiations, companies are taking note of how adhering to data can be advantageous. On the other hand, we can see how reading data is getting harder and harder over time. With the amount of information we see as necessary, we collect and derive a ton. But we still can’t make good use of them. We have trouble finding insight from this data, even though it could make a large impact on our business.

Google search makes us lazy. We prefer checking everything on the internet instead of using books, dictionaries, encyclopedias, or asking someone in person. As a result, Google understands our intentions better and better, so we’ve started to type out long, specific queries instead of simple keywords. It is also shifting due to increasing use of voice search features.

Google search has become our adviser in any matter, we search for ‘the best food near me’, ‘the cheapest car’ or even ask for medical diagnoses. If we want to know something, we ask Google — even if it’s the most personal information or involves some important aspect of our lives.