Link building is never easy, even thought it might appear that way. People often have these misconceptions about acquiring useful, quality links. Some people even believe that by promoting content from other websites, it will make that website reciprocate the good gesture by offering a link in return.(more…)
Have you ever visited a website that just felt ‘right’?
It was easy to get around. It offered information almost before you realized you needed it. And it looked great on all screens.
That warm, fuzzy feeling you get on sites like that isn’t an accident. A web designer created that feeling to turn your interest into action.
You can (and must) create the same feeling in your site visitors.(more…)
Understanding And Using Fonts
Even the smallest details matter in the design of a website. Typography is one part of this, and more thought than you may realize goes into it. From the size and weight, feelings it may convey, and effect on the responsiveness of a website, there are many considerations that go into choosing a typeface or making any other typographical decision. Each one of these things may make a big impact on your project.
When a trend gets popular in the media or industry, you might have trouble deciding whether or not your company should engage with that trend. Trends have the potential to be great for business, but only when the marketing is handled carefully.
From an SEO standpoint, taking advantage of trends has plenty of benefits. However, choosing the right trend to follow can be tricky — you want to be tasteful and impactful, but you don’t want to waste energy or come off as tone-deaf.
Are you building enough quality backlinks?
As one of the highest value components of SEO, link building is a lot more critical than people imagine. And yet, a majority of SEO experts claim that it’s hard to hit the maximum potential for organic traffic without a quality link building strategy.
If you want an effective method for improving your backlinks, consider starting with some of these unique link building techniques.(more…)
Moving along in our six-part guide to better marketing internet strategy, we’ll be looking at Email Marketing and how it’s an effective marketing channel for businesses of all sizes. Previously, we covered paid ad space on search engines with PPC, and the significance of organic search channels when it comes to optimizing your campaigns and content.
This time around, we’ll take a look at how best to use Email Marketing, things to avoid when sending out emails for business or marketing purposes, and what counts as email marketing compared to simple emails.
In today’s evolving digital marketplace, disregarding SEO can put your business significantly behind its competition. According to GE Capital Retail Bank, 81% of consumers research online before deciding to buy something. As a result, SEO considerably impacts business selling online and in person.
How much time, commitment, and research do you invest in your customer engagement strategy?
Sadly, too many businesses fail to dedicate enough of all three in their plans. In fact, one survey revealed over 50 percent of companies have no formal customer-engagement strategy in place whatsoever. And even more companies have no idea how many consumers they have lost in the past year from lack of engagement.
Blogging for business is an exciting foundation for most startups, especially if you want to establish yourself as an industry expert.
It’s also a great foundation if you want to establish a reputation and earn money from your blog. Some people even make business blogging their primary source of income.
People often assume that blogging is easy, and that you simply receive a paycheck by writing stuff on the internet. While that’s half-true, the idea that it’s easy to do professional blogging is a major misconception.(more…)
This is the big question a lot of people ask!
Today I’m going to show you a few ideas on how to create great content which will rank in 2020. I will cover how to generate great content ideas, how to do keyword research and how to put all this together to create something new, unique and inspiring.