Category: Search Engine Optimization

Everything to do with SEO (Search Engine Optimization)

Search Engine Optimization

How Data Visualization Benefits Your Business

By Krzysztof Surowiecki on August 9, 2019

More and more companies see the urgent need to lean into a data-driven approach to business these days. As ‘big data’ and ‘data-driven’ become more popular key phrases across business negotiations, companies are taking note of how adhering to data can be advantageous. On the other hand, we can see how reading data is getting harder and harder over time. With the amount of information we see as necessary, we collect and derive a ton. But we still can’t make good use of them. We have trouble finding insight from this data, even though it could make a large impact on our business.

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Search Engine Optimization

How To Pitch To Instagram Influencers

By Taylor Torres on August 2, 2019

If you thought Instagram was all about taking pictures of your food from about thirty different angles, you’re behind the times. So listen up, old man. Now we’re taking pictures of our food and hustlin’. 

Instagram, along with the majority of other social media platforms, has rapidly evolved from a simple social pictures platform to a thriving community of consumers, companies, and of course influencers. Sure, it’s still largely a social media platform, but not unlike Twitter and Facebook, it’s not uncommon to see major corporations or even businesses just starting out with their own Instagram account.

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Search Engine Optimization

How to Optimize Your Website for Voice Search And Why You Should

By Irena Zobniów on July 26, 2019

Google search makes us lazy. We prefer checking everything on the internet instead of using books, dictionaries, encyclopedias, or asking someone in person. As a result, Google understands our intentions better and better, so we’ve started to type out long, specific queries instead of simple keywords. It is also shifting due to increasing use of voice search features.

Google search has become our adviser in any matter, we search for ‘the best food near me’, ‘the cheapest car’ or even ask for medical diagnoses. If we want to know something, we ask Google — even if it’s the most personal information or involves some important aspect of our lives.

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Search Engine Optimization

5 SEO Mistakes Most Small Businesses Make In 2019 And How To Avoid Them

By Anjana Wickramaratne on July 19, 2019

Nowadays a website is becoming a “must” for all businesses, especially small businesses looking to grow. As websites become more and more relevant, these businesses perform SEO for their websites to rank higher on search engines and to gain more traffic which could lead to more sales and leads. Unfortunately, a lot of small businesses make some common mistakes that make their SEO strategy less effective or ineffective. Here are five of those common mistakes and how small businesses can avoid them.

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Search Engine Optimization

7 Tips to Reduce Bounce Rate and Increase Your Conversions

By Nick Brown on July 12, 2019
7 tips on how to reduce bounce rate and increase conversions

Boosting traffic to your website is definitely important but it’s certainly not the most important metric out there. In fact, having traffic that’s much higher than expected can be a bad thing due to the fact that it’s often accompanied by a high bounce rate. This bounce rate is a metric that is frowned upon by Google’s algorithm, due to the fact that it makes the algorithm suspect foul play. To help you avoid worrying about this, here are six tips that will help you reduce bounce rate and increase your conversions.

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Guides, Internet Marketing, Marketing Strategy, Search Engine Optimization

Marketing Guide Part 2: Organic Search Channel

By Dmitrii Kustov on July 5, 2019

In the first part of our six-part “Guide to a Better Internet Marketing Strategy”, we talked about how important it was to implement a solid digital marketing strategy for your business. We covered the key elements of every good strategy, and explored how you can measure its success. Now, we’re going to dive deeper, covering one aspect of your business’ new plan – the organic search channel.

In this article, we’ll talk about the organic search channel and Search Engine Optimization, how the return on investment should be measured, the role of organic traffic, seasonality and other important factors to consider, as well as the metrics that are a sure sign of organic search success. 

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Search Engine Optimization

Why is Organic Search Marketing Here to Stay and How Can You Add It to Your Strategy?

By Dmitrii Kustov on June 28, 2019

Searching for a strategy to help your business get noticed on Google? Look no further! Internet Marketing Director Dmitrii Kustov at Regex SEO details 3 simple and affordable Search Engine Marketing (SEO) tips guaranteed to improve your business’ marketing strategy in no time. You might be surprised to learn that Google estimates an average of 5 ½ billion searches per day. These tips are a surefire way to increase your website’s traffic, boost its ranking, and introduce you to new clients and leads. See you on the first page of Google!

Not up for a video? Check out the transcript here!

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Search Engine Optimization

Selling Dad

By Dmitrii Kustov on June 14, 2019

Father’s Day is a bit of a weird holiday. Often derided for its commercial roots, Father’s Day actually began somewhere in the Middle Ages as a Catholic holiday celebrating the role of fatherhood in the family and in the church. Here in the U.S., the holiday didn’t take hold until the early 1900’s as a remembrance for around 360 men that died in a mining accident before fading into relative obscurity. It wasn’t until the 1930’s, in the middle of the Great Depression, that Father’s Day took on a more financial nature, as struggling businesses turned to Father’s Day as an attempt to drum up new business and new revenue.

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Search Engine Optimization

Image Carousels: The Unnecessary Evil

By Dmitrii Kustov on June 7, 2019

Image carousels, or sliders, are hot trash. Not like cute raccoons and a talking puppet trash either, we’re talking actual waste. In spite of that, they still pop up all across the Internet, on all your favorite sites, happily scrolling across your screen unnoticed. So, if they’re not effective, why do people keep stuffing them into every web page they can get their hands on?

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