Your website is all set up.
The product is ready to ship.
All offers are polished and ready to hand out.

Yet, no customers come in. Why is that? 

In most cases, they simply don’t know how to reach you.

That gives you a few options. Invest in ads, hire influencers, reach out to your audience directly, or… Invest in SEO!

More and more marketers and business owners decide to double down on SEO because it helps create an evergreen source of incoming customers. At the same time, as SEO gets more popular, it also gets more competitive. Thus, it’s important that you choose the right tools to get your SEO up and running.

Here, I’m going to guide you through 7 SEO tools that I use daily to properly run my SEO efforts without missing out on any opportunities. 

Each of them will help you boost your own SEO efforts and reach that that first Google page.

Get your keywords right, attract your audience, and get more sales, all thanks to SEO tools!

Ahrefs

Ahrefs is an answer to all your keyword based needs. 

This software monitors your website in terms of SEO. Thanks to Ahrefs, you’ll get a full overview of how your website, articles, and landing pages rank for given keywords.

Besides that, you’ll be able to fully monitor your website when it comes to on-site SEO. That means Ahrefs shows you all the errors, bad practices, and bugs that can hurt your website’s rankings. 

On top of that, it works great as a keyword research tool. You can type in any keyword you’d like to rank for in a Keyword Explorer, and it will give you the exact difficulty of that term. Plus it will show you the historic and current overview of SERP. Making your content rank well will be much easier if you have this kind of knowledge.

Another great aspect of Ahrefs is the fact that it allows you to monitor your competition. What does that mean?

You can constantly follow what your main competitors do and understand their SEO efforts. You’ll know which keywords they try to rank for, which lets you adjust your strategy accordingly.

If you want to harness your on-site SEO, Ahrefs is the software to count on.

Ubersuggest

Ubersuggest is a tool bought and branded by famous marketer, Neil Patel. 

You can think of this software as a free version of Ahref’s Domain Overview and Keyword Explorer. 

That being said, Ubersuggest works great for anyone who would like to do simple keyword research or check how well their competitors do in terms of SEO. 

When it comes to the keywords, simply type in your chosen term and Ubersuggest is going to show you how many searches are there per month for that term, how hard it is to rank for that keyword, and some other ideas related to your keyword and terms. 

If you want to analyze a domain using Ubersuggest, simply type it into the same box and you’ll get the exact number of keywords that domain ranks for, estimated organic traffic, number of backlinks, and a domain score (like Ahref’s Domain Rating).

Apart from that, Ubersuggest will help you explore a particular domain’s top pages and keywords.

All in all, if you feel like Ahrefs is too much for you at this point, Ubersuggest is a free solution that works incredibly well for simpler research and keeping tabs on your SEO.

AnswerThePublic

Sometimes looking for a good keyword to rank for is harder than we’d like it to be. In these cases, simple research isn’t enough and we often get stuck in an endless loop coming back to our initial ideas. 

AnswerThePublic is a great tool to help you get out of that look. What it does is simple, yet brilliant. 

All you have to do is type your keyword and AnswerThePublic will yield tens if not hundreds of combinations with that keyword. 

Yet, ATP doesn’t do it in a ‘typical’ way. It takes your keyword and creates combinations with sentences that people are actually looking for. 

In the above example, I’ve used calling software as the main keyword. 

As a result, ATP gave me phrases with:

• calling software for…
• calling software to…
• calling software like…
• and much more.

This way you get hundreds of read-to-use ideas for articles and blog posts. 

AnswerThePublic also mixes phrases like versus, with, without, can, why, and who. Thus, depending on what you’re searching for, you’ll get different results.

If you get stuck with your keyword research or need some long-tail keyword ideas, AnswerThePublic is a no-brainer.

Google Trends

Creating viral content is every marketer’s dream. Yet, we all know how hard it is to get hundreds of thousands of views. Usually, you have to work for those over the span of months or even years. But what if you could achieve that in a matter of hours or days?

To do that, you’d have to create a piece on a current hot topic. Something that happened recently, where millions are searching for it, and your piece comes out as the answer. Bam! Hundreds of thousands of new visitors incoming.

Google Trends can help you achieve just that. 

It gives you a graph describing changes regarding the popularity of the given term. What’s more, you can compare two or more terms and check how well they do in time. 

In the above example, I’ve compared a chatbot to the livechat. As you can see, chatbot beats another term by far. Assuming that you’d like to choose which of these terms to use as your next article idea, going with chatbot is a much better option because of the increased interest.

You can also monitor current search trends, which is a bit of a gold mine. To get to know what people are currently searching for, go to the Trending Searches tab and check Daily Search Trends and Realtime Search Trends.

The prior will give you an overview of the last few days in terms of what people were looking for. The second will show you exactly what people are looking for at the moment.

How do you make use of that information, though?

Choose the currently trending topic, combine it with your offer/business/product/niche, and put that out as soon as possible. 

In this article, David McSweeney shows how he created an infographic using Google News and Google Trends (checking what’s currently trending) that helped him strike hundreds of top-quality links and valuable publicity.

Generally, Google Trends is a free tool that can take you one step closer to reaching that viral content trophy.

Keywords Everywhere

While tools like Ahrefs and Ubersuggest are standalone solutions that do the keyword research on their own, Keywords Everywhere follows you around the web to assist you in the keyword research process. 

How does it work?

Let’s say you’re doing a simple Google search for a wooden toothbrush. Keywords Everywhere will show its capabilities as soon as you type a term into the search box.

At this point, it will give you the monthly search volume of a keyword, plus its level of difficulty (from 0 to 1).

This can be especially useful if you want to use the Alphabet Soup method to generate new keywords. This way, doing a Google search is all you need, and there’s no Step 2 in which you have to plug keywords you found into a tool like Ahrefs or Ubersuggest.

Besides that, KeywordsEverywhere will also give you some stats after you do the search.

Here, it will yield related keywords with their respective difficulty, volume, and CPC. Plus, it will give you other related terms that people are searching for.

What’s great about KeywordsEverywhere is that it works on all major platforms. That means you can use it across Google Search, Google Trends, Amazon, YouTube, eBay, and more.

All in all, it’s the simplest tool you can find out there that requires no additional action on your side, and you can export all the searches you commit!

Yoast SEO

If you’re using WordPress as your blogging platform, adding Yoast SEO plugin is a must. 

This simple add-on is a game changer when it comes to blogging and SEO. Plus, its free version is enough for most marketers out there.

When writing an article or creating a landing page, you have to remember that focusing on a certain keyword or topic is a part of optimizing this particular piece of content in regards to the chosen keyword. 

Yoast SEO makes it extremely easy to get every SEO-related detail right, highlighting what you have to improve.

That’s how a properly optimized article for a ‘sales groups’ keyword looks like:

Okay… It might have some flaws but you don’t have to be so picky!

On a more serious note, you can see how simple it is to use Yoast SEO. You choose your focus keyphrase and it scans the content and suggests what to improve and what to leave as it is.

Also, it takes into account a lot of factors. Some of them are:

• Keyword density
• Title optimization
• Headers optimization
• Meta description optimization
• SEO-title optimization
• Inbound and outbound linking
• Alt texts optimization
• And more…

All in all, Yoast SEO is a great companion that every WordPress user should install and use to optimize their content for a better ranking.

LSI Graph

Keywords themselves aren’t everything. Google’s algorithms are getting smarter with each search we make, and thus blatantly inserting ‘inside sales’ 40 times into an article on inside sales won’t help you rank these days. 

Now, Google looks at content more holistically. It doesn’t look for just one keyword, but searches for the whole group of keywords to check how well your content covers the whole topic.

For example, if your article is about video games, Google will also look for terms such as gaming, Diablo, Fortnite, Esport, Livestream, etc.

These keywords that are related to your main phrase are called LSI keywords. And sometimes, looking for these terms on your own can be quite hard. Of course, when you’re creating a piece on some topic, these phrases will come up naturally. But there’s nothing wrong with enriching your content with some additional LSI keywords.

Here, the LSI Graph comes to the rescue. 

This tool will give you LSI keywords for any term you want, plus it will tell you which of these keywords are best to use to get more traffic and better rankings.

Thus, if you want to make your content rank high and fast, make use of LSI Graph and make Google’s algorithm happy!

Wrap Up

Nowadays it’s hard to find a business that doesn’t capitalize on SEO to bring traffic to their website. Thus, it’s even more important that you use proper tools and optimize your efforts to use your time more efficiently. 

Now, with the above 7 SEO tools, you’ll be able to level up your SEO-game and get onto that first search page that you’ve been dreaming about.

And remember, it’s important to test and never stop testing. If the content you put out doesn’t seem to work for whatever reason, make changes and monitor how it behaves. 

Also, it’s important to check what your competition is currently doing to keep up with upgrades they implement in their content.

See you in the Top 10 search results!