With the growth of social media and public figures, the rise of the influencer has saturated social platforms and changed the way businesses are marketing their brand. “Influencer marketing is the fastest growing online customer acquisition method,” so it’s no wonder brands are spending less money on traditional marketing methods and are diving into the influencer platform to connect with their audiences, build trust with consumers, and preach their values.(more…)
There has been a lot of discussion on The Mighty Internet concerning the usage of sprites: Are they beneficial? Do CSS sprites affect SEO positively or negatively? Should I use sprites at all? As one of the top SEO and web design agencies in Houston, we here at Regex SEO have been doing some extensive research and experimentation to determine the pros and cons of using sprites as part of the SEO process.(more…)
If you want access to a huge audience of visually driven, aesthetic loving potential customers, you’ve got to use social media. Instagram in particular is one of the best places for social media marketing and interaction because it’s a ready-made platform for colorful, digestible, and sellable posts. You want to make an impact on your business’ main audience? You want to update people regularly on events and news for your company? Instagram is a pretty great option.
In the uphill climb to navigate Google’s search rankings, Google sometimes kicks an avalanche downhill with an update, forcing businesses to divert their progress or get buried on page 52.
In 2010, Google launched one of their infamous announcements: that they would be using the loading time of a webpage as a factor in its ranking algorithm.
Since the initial scramble to update, it’s become common practice in the industry to monitor page speed, as it’s become clear that this directly impacts a website’s rankings.(more…)
How can heat maps help inspire SEO driven redesign and more productive websites
Have you ever tried to build something from IKEA without an allen wrench? If so, you know how important a simple tool can be. Heat maps are a simple tool, too, and they can be a great help when it comes to designing or redesigning pages and websites. (more…)
Fifty milliseconds is all the time it takes for someone to gloss over your website. During this time the brain can process just about everything it needs to know about the visual aspect of what it’s looking at. Website trends change about as quick as the brain can process them, which is why it’s always important to be a step ahead of the curb. Designing your business website is equal parts visual and equal parts practical. You have to be mindful of the aesthetic of the website so you can keep visitors intrigued, but there’s a couple of steps you need to take before you get there. A pretty website won’t do much if nobody is around to see it. Luckily, there are ways to get your website out there so that as many people as possible can see it in all its glory. Here are some tips to help you get started.(more…)
As a business owner, you need to be marketing your business where customers are looking for services like yours. Right now, that place is social media. In fact, the average person spends almost 2 hours on social media platforms every day. The most popular sites are YouTube, Facebook, Twitter, Snapchat, Pinterest and Instagram.
Unlike more traditional marketing platforms, such as television, radio, and print, social media marketing is accessible to everyone. It offers low barriers to entry and low- and no-cost opportunities for sharing your products or services with a large audience.
Like any good marketing plan, your social media marketing should be based on a strategy designed to most effectively engage your target market. While you can spend a lot of money advertising on various social media sites, there are also quite a few ways you can boost your social media presence without spending a dime.
Here are 6 no-cost strategies you can use right now to boost your social media marketing.
Minimalism is definitely all the rage— and not just the kind that involves cleaning out your closet. Minimalist web design is becoming increasingly popular; even sites that aren’t exactly minimalist still strive for simplicity in order to increase the ease of user experience and navigation.
While “less is more” may be a decent motto for website design, it does have one major drawback. Getting too sparse in your site’s content can harm your SEO, leaving you with a beautiful, user-friendly site that no one can actually find.
Finding the balance between attractive, functional design and SEO can be tricky, but it’s definitely possible. (more…)
The world of search engine optimization (SEO) is both simple and complex. At the most basic level, SEO is a series of steps that make your website more search engine-friendly and encourage it to appear higher in user search results. The complexity arises in knowing which of those steps to take, having the technical knowledge to complete them, knowing when to do them and understanding how to combine them for maximum effectiveness.
Many people approach SEO with a mindset similar to playing darts; they throw a bunch of things at the website and hope something scores enough points to get some results. While this method might earn you a few lucky traffic spikes, it isn’t a good long-term plan.(more…)
Ever since Google’s 2016 update, SEO has become largely about content, specifically high-quality content. But what does “quality” even mean? While we could write a book on all of the intricacies of SEO strategy, these basics will help you understand what quality content is and why it’s important.(more…)