Guides, Internet Marketing, Marketing Strategy, Search Engine Optimization

Top 5 Differences In Marketing For a B2B vs B2C Market

By Tina Dochana on October 25, 2019
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What does B2B and B2C mean?

B2B (Business to Business) models consist of businesses focused on selling services to other businesses to help them support their enterprise operations and growth. For example, a company like Suzuki would need a customer relationship management system to create seamless customer support for their business, which is where HubSpot (another business) would come in and help them install and run the CRM. 

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Search Engine Optimization

The Importance of Building Your Brand Presence for SEO

By Matt Bassos on October 11, 2019

We’re all aware of just how far SEO strategies have come over the past five or so years. It’s easy to note when you’re trying to improve organic search visibility, from core search algorithm updates like Penguin and Panda, to the continuous smaller search improvements Google regularly implements. Search has changed.

When I first started working as an SEO manager some years ago, I used to hit high keyword rankings just like everyone else. I implemented techniques and tricks that others had employed with great success.

You could say it was still the final era of the ‘Wild West’ of SEO. But even at the beginning of my career, I could sense that a shift was coming. Google’s algorithms got smarter, more successful at weeding out artificial manipulation, and better at nailing a user’s search intent.

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Guides, Internet Marketing, Search Engine Optimization

Best Tools to Boost Your SEO Efforts

By Jakub Kliszczak on October 4, 2019

Your website is all set up.
The product is ready to ship.
All offers are polished and ready to hand out.

Yet, no customers come in. Why is that? 

In most cases, they simply don’t know how to reach you.

That gives you a few options. Invest in ads, hire influencers, reach out to your audience directly, or… Invest in SEO!

More and more marketers and business owners decide to double down on SEO because it helps create an evergreen source of incoming customers. At the same time, as SEO gets more popular, it also gets more competitive. Thus, it’s important that you choose the right tools to get your SEO up and running.

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Internet Marketing, Search Engine Optimization

How to Make B2B Calls-to-Action That Actually Convert

By Mark Whitlock on September 27, 2019

In this day and age, how do you get visitors to actually notice and react? You combine visionary copywriting and a compelling call-to-action (CTA). Keep reading to learn how to create a clear call-to-action without the cliche hook.

Intention

The CTA is the most important content on a webpage, so always treat it as such. Start by asking “what do I want my visitor to do?” When you’ve got your answer, whether it’s sign up for a subscription, download a webinar, etc., it’s time to craft the language.

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Guides, Marketing Strategy, PPC

Marketing Guide Part 3: Pay-Per-Click Advertising (PPC)

By Dmitrii Kustov on September 13, 2019

So far in our six-part guide to a better internet marketing strategy, we’ve discussed how important it is to put a digital marketing strategy in place and talked about the vital role the organic search channel has to play in your internet marketing efforts. The next stop on our digital marketing journey is pay-per-click advertising, which is commonly known as PPC. 

In this part of our guide, we’re going to explain what PPC is, how it works and what you can do to squeeze every last cent of value from your PPC spend. 

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PPC, Search Engine Optimization

Improve Paid Marketing With Bing

By Chris Turner on September 6, 2019

Why Bing? Why Not Just Google?

There’s no denying that Microsoft has always been a leader in computer technology and applications. Microsoft has given us Microsoft Office 365 and its predecessors, the Xbox, Skype, a number of digital enterprise solutions such as Microsoft Azure and Microsoft SQL Server, and much more. However, Microsoft’s search engine hasn’t had the same success. Despite the release of Bing and the team at Microsoft keeping the platform’s technology current in the new mobile landscape, they have never moved Google out of the top spot. Bing’s features, setup, and results pages closely resemble those of Google. That being said, there’s a shared understanding in the SEO/SEM industry that if a website is optimized for Google, it’s fairly optimized for Bing, too.

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Search Engine Optimization

How To Gain More Traffic As A New Business Online

By Gregory Golinski on August 30, 2019

You’ve just launched your business online and have a shiny new website. That’s fantastic, but how are you going to make sure that you get plenty of traffic? When you don’t have a huge budget to throw into flashy marketing campaigns, you can feel as though no matter what you try, your traffic won’t increase. But don’t worry because we’ve got that sorted. Check out our handy tips and hints about how you can gain more traffic to your newly-launched website without needing a bottomless pit of cash.

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