Search Engine Optimization

Common Mistakes Businesses Make When Running a Business Blog

By Tulip Turner on November 29, 2019

Blogging for business is an exciting foundation for most startups, especially if you want to establish yourself as an industry expert. 

It’s also a great foundation if you want to establish a reputation and earn money from your blog. Some people even make business blogging their primary source of income.

People often assume that blogging is easy, and that you simply receive a paycheck by writing stuff on the internet. While that’s half-true, the idea that it’s easy to do professional blogging is a major misconception.

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Internet Marketing, Marketing Strategy, Search Engine Optimization

Welcome Email Strategy: 5 Things To Remember When Crafting An Email To Start A Conversation

By Vince Massara on November 15, 2019

A business’ true value lies in its email list. While it may sound a bit outdated compared to the huge advent of cloud technology and all sorts of other business tech, email is still a considerable factor in almost every business. Not to mention, a dedicated list of of potential clients or customers is something that business owners could only dream about thirty years ago.

Now it’s common for even small businesses to have an email list with hundreds or even thousands of subscribers.

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Internet Marketing, Marketing Strategy, Social Media Marketing

The Ultimate Guide to Instagram

By Yuv Malik on November 8, 2019

Starting up a company is really hard, especially when it comes to marketing. Thankfully Social Media is literally the best free marketing tool that anybody can possibly use, it can boost your traffic and sales by an insane amount if you use it properly, so here are a few steps to creating an amazing Social Media account, that gets loads of valuable interaction, followers as well as sales, straight from Instagram.

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Guides, Internet Marketing, Marketing Strategy, Search Engine Optimization

Top 5 Differences In Marketing For a B2B vs B2C Market

By Tina Dochana on October 25, 2019
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What does B2B and B2C mean?

B2B (Business to Business) models consist of businesses focused on selling services to other businesses to help them support their enterprise operations and growth. For example, a company like Suzuki would need a customer relationship management system to create seamless customer support for their business, which is where HubSpot (another business) would come in and help them install and run the CRM. 

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Search Engine Optimization

The Importance of Building Your Brand Presence for SEO

By Matt Bassos on October 11, 2019

We’re all aware of just how far SEO strategies have come over the past five or so years. It’s easy to note when you’re trying to improve organic search visibility, from core search algorithm updates like Penguin and Panda, to the continuous smaller search improvements Google regularly implements. Search has changed.

When I first started working as an SEO manager some years ago, I used to hit high keyword rankings just like everyone else. I implemented techniques and tricks that others had employed with great success.

You could say it was still the final era of the ‘Wild West’ of SEO. But even at the beginning of my career, I could sense that a shift was coming. Google’s algorithms got smarter, more successful at weeding out artificial manipulation, and better at nailing a user’s search intent.

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Guides, Internet Marketing, Search Engine Optimization

Best Tools to Boost Your SEO Efforts

By Jakub Kliszczak on October 4, 2019

Your website is all set up.
The product is ready to ship.
All offers are polished and ready to hand out.

Yet, no customers come in. Why is that? 

In most cases, they simply don’t know how to reach you.

That gives you a few options. Invest in ads, hire influencers, reach out to your audience directly, or… Invest in SEO!

More and more marketers and business owners decide to double down on SEO because it helps create an evergreen source of incoming customers. At the same time, as SEO gets more popular, it also gets more competitive. Thus, it’s important that you choose the right tools to get your SEO up and running.

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