Search Engine Optimization

7 Tips to Reduce Bounce Rate and Increase Your Conversions

By Nick Brown on July 12, 2019
7 tips on how to reduce bounce rate and increase conversions

Boosting traffic to your website is definitely important but it’s certainly not the most important metric out there. In fact, having traffic that’s much higher than expected can be a bad thing due to the fact that it’s often accompanied by a high bounce rate. This bounce rate is a metric that is frowned upon by Google’s algorithm, due to the fact that it makes the algorithm suspect foul play. To help you avoid worrying about this, here are six tips that will help you reduce bounce rate and increase your conversions.

(more…)
Guides, Internet Marketing, Marketing Strategy, Search Engine Optimization

Marketing Guide Part 2: Organic Search Channel

By Dmitrii Kustov on July 5, 2019

In the first part of our six-part “Guide to a Better Internet Marketing Strategy”, we talked about how important it was to implement a solid digital marketing strategy for your business. We covered the key elements of every good strategy, and explored how you can measure its success. Now, we’re going to dive deeper, covering one aspect of your business’ new plan – the organic search channel.

In this article, we’ll talk about the organic search channel and Search Engine Optimization, how the return on investment should be measured, the role of organic traffic, seasonality and other important factors to consider, as well as the metrics that are a sure sign of organic search success. 

(more…)
Search Engine Optimization

Why is Organic Search Marketing Here to Stay and How Can You Add It to Your Strategy?

By Dmitrii Kustov on June 28, 2019

Searching for a strategy to help your business get noticed on Google? Look no further! Internet Marketing Director Dmitrii Kustov at Regex SEO details 3 simple and affordable Search Engine Marketing (SEO) tips guaranteed to improve your business’ marketing strategy in no time. You might be surprised to learn that Google estimates an average of 5 ½ billion searches per day. These tips are a surefire way to increase your website’s traffic, boost its ranking, and introduce you to new clients and leads. See you on the first page of Google!

Not up for a video? Check out the transcript here!

(more…)
Web Development

10 Browser Console Hacks

By Shubh Sheth on June 21, 2019

Productivity in the workplace is always a major concern. We try all kinds of things to boost our productivity from using productivity apps like Asana, Brief or using the 2-Minute rule, to bringing an entire garden to work. So what about finding ways to improve our productivity when we’re coding?

If you’re developing any kind of web-based project and your code isn’t working as planned (which is most of the time) the first place you’d check is your browser console.

The console is arguably the most used tool that a developer uses to debug their code. Still, most developers just use it to search for syntax errors and console logging. While these two are the most common uses, that’s just a fraction of what the console is capable of.

Here are 10 of the top browser console hacks that will make you (or your dev’s) life much easier:

(more…)
Search Engine Optimization

Selling Dad

By Dmitrii Kustov on June 14, 2019

Father’s Day is a bit of a weird holiday. Often derided for its commercial roots, Father’s Day actually began somewhere in the Middle Ages as a Catholic holiday celebrating the role of fatherhood in the family and in the church. Here in the U.S., the holiday didn’t take hold until the early 1900’s as a remembrance for around 360 men that died in a mining accident before fading into relative obscurity. It wasn’t until the 1930’s, in the middle of the Great Depression, that Father’s Day took on a more financial nature, as struggling businesses turned to Father’s Day as an attempt to drum up new business and new revenue.

(more…)
Search Engine Optimization

Image Carousels: The Unnecessary Evil

By Dmitrii Kustov on June 7, 2019

Image carousels, or sliders, are hot trash. Not like cute raccoons and a talking puppet trash either, we’re talking actual waste. In spite of that, they still pop up all across the Internet, on all your favorite sites, happily scrolling across your screen unnoticed. So, if they’re not effective, why do people keep stuffing them into every web page they can get their hands on?

(more…)
Social Media Marketing

Social Media Audience Guide – 2019 Edition

By Taylor Torres on May 31, 2019

Want to know how to get into your customer’s head? Do you want to literally possess your audience like a ghost in order to drive sales? We can’t help you with that. But we can tell you what your audience looks like and how they act on social media, which is kind of the same.

On our blog, we talk a lot about how great social media is for marketing. You can find audiences, build a loyal customer base, and even use social media as a platform for customer service. But how well do you really know your audience? Sure, you know they’re on Facebook and Instagram, but what are the demographics for those platforms?

(more…)
Search Engine Optimization, Social Media Marketing

Read the Mentions: Is Social Media the New Customer Service?

By Taylor Torres on May 24, 2019

Getting in touch with customer service isn’t exactly at the top of my to-do list. Most of the time it means there’s some kind of problem, or worse, I can’t figure something out on my own. While I am a die-hard fan of hold music (“soft piano riff – 10 hour version” is my favorite), I’ve got better things to do with my day, like DM Wendy’s and hope they’ll roast me on Twitter. The point is, contacting customer service has never been the most streamlined or ideal process. So what’s the alternative? Sheepishly accepting the wrong order? Asking for help in person? Absolutely not.

(more…)
Design Corner

“Benefits of Outsourcing Web Design” – Dmitrii Kustov Featured on One Cent At a Time

By Dmitrii Kustov on May 17, 2019
should i hire professional designer to redesign my website or do it myself

Designing a website, is it deceptively easy? Or surprisingly difficult? In a recent discussion with Sudipto Basu of One Cent At a Time, we discuss the pitfalls and learning curve of trying to design your own website. Whether it’s time, experience, or artistic inclination blocking the way, putting together a website demands a good deal of hands-on work. And if you want that site to look good and run well, it’s going to take even longer to get it just right.

(more…)