Social media has fast become the most influential virtual space used for social networking and digitally advertising for brands and their offerings. Considering that 4.62 billion people around the world use social media, the impact of these platforms is incredible. Businesses now turn to social media because they can reach a larger audience and connect with them in just seconds.
But by themselves, social media platforms are not enough to drive brand awareness and business growth. Social platforms can help businesses connect with current and potential customers. But to truly increase awareness and boost leads and sales, businesses need to start with a solid content marketing strategy.
Experts will agree that one of the key aspects of successful social media marketing and brand building is to post regularly. This means creating a consistent social media posting schedule indicating the most beneficial days and times to post on platforms to reach the biggest audience.
Why Regular Posting on Social Media Is Important for Brand Building Success
Simply having pages or accounts on different social media platforms no longer makes you a good contender in the social media marketing game. It is essential to post regularly and consistently. Here’s why:
- It builds trust
Building trust is one of the most important components of creating a solid brand. However, it can be an intimidating task, considering the stiff competition between brands for customer loyalty. Luckily, you can use social media posting to your advantage. The more you post, the more people will become familiar with your brand, which ultimately increases trust.
- It increases visibility
Most social media platforms run off algorithms. These algorithms pick up when and how often you post. The theory is that the more social you are, the more your posts and profile will be displayed to social media users. So, once you start posting regularly, you will most likely see growth in your engagement level.
- It educates
The more you post on social media about your business, brand, and products or services, the more people will learn about your offerings. Education is key to brand loyalty.
- Followers know what to expect
People like consistency. When posting regularly, you establish yourself as a devoted and persistent brand in the audience’s eyes.
How Often Should You Post?
Often, the question arises: How many times should a business post on social media? The average Facebook Page shares around 1.55 posts per day. In line with this, experts also recommend social media post frequency to be one time per day, and no more than two times per day.
Though, it is important to understand that all businesses are different and their audiences are unique. So, there are no right or wrong amount of posts to share per day, per week, or month. It is, however, essential to use your social media analytics and insights to research the best frequency to post on Instagram, Facebook, Twitter, etc.
What Should You Post on Social Media?
Just like the social media importance of regular posts, what you post is also essential. There’s an endless possibility of content to share on social media. But it also depends on your unique business and audience’s interests and needs.
Some of the most effective posts for brand building on social media include:
- Sharing blog posts
- Celebrating company culture
- Sharing industry news
- Posting question posts or polls
- Sharing educational content or tips and advice
- Posting customer reviews and testimonials
Compared to standard text posts, visual content can increase views, likes, and comments. Therefore, posts with images and videos are recommended. Just keep in mind that annotating images and videos are important for social media algorithms to detect, recognize and classify the content.
It is also advisable to share a variety of posts to keep your audience engaged and interested in your content. Your content plan can then be worked into your social media marketing strategy.
Today, many businesses looking to create a marketing strategy for social media and want to improve brand building overall turn to hiring expert IT specialists. Let’s now explore why it’s so valuable to get in the help of the right specialists:
The Importance of Hiring IT Specialists for Brand Development
Brand building is crucial to building a successful long-term business. But building a strong brand can be a challenging task and requires plenty of planning, research, testing, and developing strategies. Many businesses do not have the in-house skills and knowledge needed for branding. Therefore, they outsource IT specialists. The benefits of following this route include:
- Access to experience, skills, and knowledge
By outsourcing, you get access to specialists that are experienced and skilled in specific fields of brand building. For example, a social media marketing manager has the experience and knowledge to plan, develop, and execute a business’s overall social media strategy to support and enhance its online presence and overall digital marketing efforts.
- Strategies tailored to your goals
A good IT branding specialist will first identify your business goals. Are higher social media following, paid media advertising, and press interviews all on your vision board? Once you confirm these goals, a specialist can help you curate the ideal brand-building strategy.
- Competition analysis
An IT branding specialist will also offer a competition analysis. When it comes to producing your own branding strategy, it’s important to know what your competition is doing. This is to see what your audience may respond to. Such an analysis also helps you to identify where your competition lacks.
- Enhanced innovation
To stand out among competitors, it is important to constantly have new ideas implemented into your brand-building strategy. For example, a BaaS provider can help a business implement social media links into its website or eCommerce platform in innovative ways to enhance click-backs and improve sales funnels.
- Monitoring results and making adjustments
An IT branding specialist can help monitor any implemented efforts and their results to see what works well and what needs to be adjusted. For example, a social media manager can monitor the engagement rates of different posts with the help of social media analytics to see which posts perform well and which posts require some tweaking.
Popular Brands That Use Outsourcing Specialists
Outsourcing specialists have become increasingly popular among businesses big and small. This is often because businesses want to access more skills and experience, reduce and control costs of operation, solve capacity issues and enhance company focus. Let’s now explore some of the most popular brands that outsource specialists specifically for brand building:
The search engine giant has outsourced many roles, including branding experts. Their main reasons to outsource include accessing a larger pool of talents and skills, solving capacity issues, and improving quality.
WhatsApp has turned to outsourcing to reduce costs and improve its focus on core business operations. Over the years, the company has outsourced many different types of roles, including marketing specialists and developers.
To reduce costs, solve capacity issues, and access a larger pool of talents and skills, Slack turned to outsourcing specialists in a variety of fields.
When Skype was first launched, it took communication to a whole new level. Through the years, it has also made it easy for remote teams to work on projects together. It is no wonder then that Skype has outsourced many key roles, including development and marketing, since the start.
Verizon is one of the most prominent telecommunications companies globally and the largest wireless telecommunications provider in the United States. Verizon outsources its sales and marketing specialists to overseas service providers to improve quality and access more experience.
The Final Word
Building a successful brand involves a lot of planning and research. Today, one of the most effective ways of enhancing brand awareness and increasing brand loyalty is through the use of social media. However, it’s not as easy as simply opening an Instagram account and creating a Facebook page. A stagnant social media means slow growth. If you want to enhance your social media presence to gain more recognition, you need a strategy. Part of this strategy involves identifying when and what to post.
For many businesses, the answer to a powerful social media strategy lies in hiring experienced specialists. The right specialists can discover the most suitable branding methods on social media for unique businesses and their audiences. They know exactly how to increase brand awareness on social media and understand that posting regular engaging content can enhance brand-building. As a result, they can help in building a personal brand on social media through a strong social media strategy and posting schedule to guarantee success with digital branding.