The views included in this article are entirely the work and thoughts of the author, and may not always reflect the views and opinions of Regex SEO.
Social media marketing can be your biggest SEO asset today. We could say that the essence of SEO is getting recognized as a trusted expert in your field and getting people to visit your website as much as possible. This means that you have to go where the people are. In this day and age, you can almost guarantee that the people are on social media. Be it Facebook, Instagram, or anything in between, your target audience is bound to be online and engaging with content as you read this. If you really want to improve your SEO, devote some time to your social media marketing campaign.
1. Have a voice
It’s easy to have a brand name and a product, but what about your voice? Your SEO rankings aren’t going to get any higher if your users have no message to get behind. How do they know what you’re about? How do they interact with your brand? Without having a voice, they can’t.
Building your social media accounts makes interaction much easier. People can clearly and directly tell what you’re about. Your voice should be uniform on all platforms. It should revolve around a theme everyone understands and supports. Finally, it should align with the message you’re trying to send as a firm.
So, for example, if your business focuses on family values, let your social media accounts testify to that. Post family-related content. Be it blog articles or pictures, make sure not to stir away from your chosen voice. A firm with a voice allows users to get to know it on a deeper level. When such a connection is formed, more site visits and better SEO rankings are guaranteed.
2. Become relatable
In general, people respond well to approachable companies. It makes sense, right? The trope of a cold, distant corporation without a face pushing away its customers? Social media can give you that public face and help you connect with users and customers on a more sociable level.
By building up a public profile, you’ll have a social, outward facing persona that your audience can relate to. It builds you a network, too. With more and more companies taking part in social media, there’s a kind of subconscious delineation between companies with and without a social presence.
Furthermore, if people can relate to you, it feels like you understand them and their needs. People that feel understood or seen by your company are more likely to invest personally or financially in keeping that service going. It’s pretty common sense stuff, people spend money on things they like, so you probably want them to like you and your company.
3. Build your audience
As we’ve already mentioned, being on social media is the number one way to bring your audience. The more people interact with your page and content, the more likely they are to do business with you. At the very least, they’ll build up your SEO rankings.
This is why the most important part of building an audience on any social media platform is consistency. People tend to follow pages with regular, new, and interesting content. You want to be one of those pages. Not only does this give your users more grounds to relate to you and more reason to interact with you, but it also strengthens your brand.
With so many things to do around the office, though, it may be hard keeping up with regular posts. Additionally, it may be impossible to interact with your audience (even though that’s particularly efficient). This is why most people choose to hire a trusted and reputable branding agency instead of managing social media accounts themselves. Looking for such
This method allows you to stay on top of your other work and get more things done in less time. You won’t have to worry about your follower count growing when you’ve got someone professional involved and taking care of your accounts.
4. You’ll be easier to reach
What’s to stop new customers from stumbling upon you more often when they’ve got so many places to reach you? When you have multiple social media accounts, you increase the chance of being spotted online. If you only have your website, the chances are that your potential customers will find your competitors rather than you when they conduct a Google search.
You’ll mark that those competitors with excellent SEO all have multiple social media accounts. You can establish yourself on Facebook and use it for promotions, while Instagram can be reserved for more aesthetic and relatable content.
Use YouTube to post tutorials and introduce your customers to your services better. LinkedIn is perfect for establishing yourself as a knowledgeable professional in your line of work.
With this approach, you’ll be covering a wide array of interests and topics. That means that different people with different interests will be able to locate you more easily. You’ll have something to offer to anyone, thus being way more approachable and interesting to the common public. They won’t even have to search for you specifically to stumble upon your content.
As you can see, there are many ways you can benefit from your social media marketing campaign. People will know who you are and how you operate before they’ve even engaged with your company directly. This helps you reach a wider audience and builds trust between the firm and the customer much faster.