Social Media Marketing
Design Corner, Search Engine Optimization
As a business owner, you need to be marketing your business where customers are looking for services like yours. Right now, that place is social media. In fact, the average person spends almost 2 hours on social media platforms every day. The most popular sites are YouTube, Facebook, Twitter, Snapchat, Pinterest and Instagram.
Unlike more traditional marketing platforms, such as television, radio, and print, social media marketing is accessible to everyone. It offers low barriers to entry and low- and no-cost opportunities for sharing your products or services with a large audience.
Like any good marketing plan, your social media marketing should be based on a strategy designed to most effectively engage your target market. While you can spend a lot of money advertising on various social media sites, there are also quite a few ways you can boost your social media presence without spending a dime.
Here are 6 no-cost strategies you can use right now to boost your social media marketing.
Search Engine Optimization
Minimalism is definitely all the rage— and not just the kind that involves cleaning out your closet. Minimalist web design is becoming increasingly popular; even sites that aren’t exactly minimalist still strive for simplicity in order to increase the ease of user experience and navigation.
While “less is more” may be a decent motto for website design, it does have one major drawback. Getting too sparse in your site’s content can harm your SEO, leaving you with a beautiful, user-friendly site that no one can actually find.
We, as the Top DesignRush’s Texas Digital Marketing Agency, know that finding the balance between attractive, functional design and SEO can be tricky, but it’s definitely possible. (more…)
Search Engine Optimization
The world of search engine optimization (SEO) is both simple and complex. At the most basic level, SEO is a series of steps that make your website more search engine-friendly and encourage it to appear higher in user search results. The complexity arises in knowing which of those steps to take, having the technical knowledge to complete them, knowing when to do them and understanding how to combine them for maximum effectiveness.
Many people approach SEO with a mindset similar to playing darts; they throw a bunch of things at the website and hope something scores enough points to get some results. While this method might earn you a few lucky traffic spikes, it isn’t a good long-term plan.
Ever since Google’s 2016 update, SEO has become largely about content, specifically high-quality content. But what does “quality” even mean? While we could write a book on all of the intricacies of SEO strategy, these basics will help you understand what quality content is and why it’s important.