Search Engine Optimization, Technical SEO

How To Get Started With Technical SEO

By Chris Turner on August 23, 2019

What is technical SEO?

Technical SEO refers to server and website optimizations that aid search engines in crawling and indexing your website. Keyword stuffing, just having a good site architecture, and including images on your webpages doesn’t make the cut anymore. Common technical SEO practices include redirecting bad or outdated links, optimizing for page speed, mobile responsiveness, schema, and error management.

Ecommerce, Guides, Web Development

Ecommerce CMS Systems Review

By Shubh Sheth on August 16, 2019

If you’re looking to start an ecommerce website, you’ve probably heard of Shopify, WooCommerce, and Magento. As three of the most common ecommerce platforms on the web, all three offer basic solutions for businesses that want to sell their products and services online.

However, these platforms vary quite a bit when it comes to their functionalities and what features they provide. Fortunately I’ve worked with all three of these platforms, so it’s pretty easy to tell you how each platform outperforms another and which one is the right fit for your business.

Search Engine Optimization

How Data Visualization Benefits Your Business

By Krzysztof Surowiecki on August 9, 2019

More and more companies see the urgent need to lean into a data-driven approach to business these days. As ‘big data’ and ‘data-driven’ become more popular key phrases across business negotiations, companies are taking note of how adhering to data can be advantageous. On the other hand, we can see how reading data is getting harder and harder over time. With the amount of information we see as necessary, we collect and derive a ton. But we still can’t make good use of them. We have trouble finding insight from this data, even though it could make a large impact on our business.

Guides, Social Media Marketing

How To Pitch To Instagram Influencers

By Taylor Torres on August 2, 2019

This post was selected as one of the top digital marketing articles of the week by UpCity, a B2B ratings and review company for digital marketing agencies and other marketing service providers.

If you thought Instagram was all about taking pictures of your food from about thirty different angles, you’re behind the times. So listen up, old man. Now we’re taking pictures of our food and hustlin’. 

Instagram, along with the majority of other social media platforms, has rapidly evolved from a simple social pictures platform to a thriving community of consumers, companies, and of course influencers. Sure, it’s still largely a social media platform, but not unlike Twitter and Facebook, it’s not uncommon to see major corporations or even businesses just starting out with their own Instagram account.

Search Engine Optimization

How to Optimize Your Website for Voice Search And Why You Should

By Irena Zobniów on July 26, 2019

Google search makes us lazy. We prefer checking everything on the internet instead of using books, dictionaries, encyclopedias, or asking someone in person. As a result, Google understands our intentions better and better, so we’ve started to type out long, specific queries instead of simple keywords. It is also shifting due to increasing use of voice search features.

Google search has become our adviser in any matter, we search for ‘the best food near me’, ‘the cheapest car’ or even ask for medical diagnoses. If we want to know something, we ask Google — even if it’s the most personal information or involves some important aspect of our lives.

Search Engine Optimization

5 SEO Mistakes Most Small Businesses Make In 2019 And How To Avoid Them

By Anjana Wickramaratne on July 19, 2019

Nowadays a website is becoming a “must” for all businesses, especially small businesses looking to grow. As websites become more and more relevant, these businesses perform SEO for their websites to rank higher on search engines and to gain more traffic which could lead to more sales and leads. Unfortunately, a lot of small businesses make some common mistakes that make their SEO strategy less effective or ineffective. Here are five of those common mistakes and how small businesses can avoid them.

Search Engine Optimization

7 Tips to Reduce Bounce Rate and Increase Your Conversions

By Nick Brown on July 12, 2019
7 tips on how to reduce bounce rate and increase conversions

Boosting traffic to your website is definitely important but it’s certainly not the most important metric out there. In fact, having traffic that’s much higher than expected can be a bad thing due to the fact that it’s often accompanied by a high bounce rate. This bounce rate is a metric that is frowned upon by Google’s algorithm, due to the fact that it makes the algorithm suspect foul play. To help you avoid worrying about this, here are six tips that will help you reduce bounce rate and increase your conversions.

Guides, Internet Marketing, Marketing Strategy, Search Engine Optimization

Marketing Guide Part 2: Organic Search Channel

By Dmitrii Kustov on July 5, 2019

In the first part of our six-part “Guide to a Better Internet Marketing Strategy”, we talked about how important it was to implement a solid digital marketing strategy for your business. We covered the key elements of every good strategy, and explored how you can measure its success. Now, we’re going to dive deeper, covering one aspect of your business’ new plan – the organic search channel.

In this article, we’ll talk about the organic search channel and Search Engine Optimization, how the return on investment should be measured, the role of organic traffic, seasonality and other important factors to consider, as well as the metrics that are a sure sign of organic search success.