Tag: Social Media

Social Media Marketing

How Social Media Remodels And Impacts Our Choices

By Karthikeyan Maruthai on March 21, 2022

We are all familiar with the saying, “If it’s not on Facebook, it didn’t happen.” In this day and age of instant information sharing, that has never been more true. What we post online affects our personal and professional lives in ways we could never have imagined a decade ago. 

The impact of social media has a positive and negative effect on human evaluation. Every day, people of all ages are strongly influenced and immersed in social media platforms, which have become unavoidable for humanity. Also, the advancement of new marketing provides a lot of opportunity and optimism for people who want to pursue their passion as a business. In addition, many people are quitting their jobs to teach online courses, which is a positive sign for humanity’s ability to survive and earn money in the digital age.

If you’re interested in learning digital marketing to make money online, check out this online digital marketing course to learn how to build your dream business online and make money from it.

Now it’s time to look at how social media remodels our life positively and negatively. Stay tuned for insights from an expert on the matter in this article!    

1. Impact Of Social Media On Business

Let’s look at how does social media impact business growth.

The impact of social media on business is immense, thanks to the boom in social media networking platforms and its benefits of keeping the world connected literally at your fingertips. If you haven’t started using social media to build your brand, you’re missing out on a huge opportunity!

In the online world, social media has a significant impact on your brand image. With each new post, you may improve traffic to your site, affiliate with related trends, increase engagement, boost active clicks on your platforms, and generally get people to talk about you more.

Role Of Social Media On Trends And Traffic:

Your social media posts have the potential to propel you to the top of Google’s search results. You’ve found a niche for yourself if you use the correct keywords, tags, and topics, and it’s only a matter of time before the links to your posts start trending actively.

Role Of Facebook In Social Media Marketing

To check which of your posts have impacted you, google your company/ brand name. 

If your Facebook link makes it to the top, you know your Facebook game is going strong!

We all know Facebook is one of the most robust social media platforms that stands long from 2004 to 2022. There might have been many changes for the past ten years in Facebook, which allow us to build a strong brand on Facebook, which becomes very beneficial for many business owners who initially start their venture.

2.The Impact Of Social Media On Advertising

Advertisements were once limited to highway billboards or the marketing of legal firms at bus stations. If an ad were printed in the newspaper you brought home with you, it would be the closest to the customer. When television and radio became the new fad, advertising on those media followed suit. 

Advertisers seek to reach the whole population of a city, state, or even country. The more eyes that see an ad, the more likely interaction will happen. This strategy worked for so many years perfectly.

Advertisers want to be a part of people’s relationship with their tech devices as times change and technology becomes more prevalent in our daily lives. 

Technology was undoubtedly present in the previous ten years, but it was not as pervasive in our daily lives as it is now. The emergence of digital adverts established a link between advertisers and the public’s connection with the digital world.

It all started with the impact of online advertisements. Then it progressed to adverts on social media platforms and even phone games. Advertisers’ goal was to reach as many eyes as possible to increase interaction, but this is no longer the case.

Role Of Social Media In Advertising

People are discovering that the ads on the user’s interface adapt to their wants and wishes in today’s digital ads. While advertisers still want their material to reach as many people as possible, they also want to target specific groups of people who will profit from it. 

For example, an ad for acne treatment would not appear on the Instagram account of a middle-aged male but rather on the post of a 15-year-old girl.

Narrowcasting adverts appear to be an excellent idea. However, getting the algorithmic information to give these ads to select people has drawn criticism.

Users found it strange that they were shown adverts about items they were interested in but had no engagement with the platforms about their interests. This raised concerns about the users’ privacy.

Role Of Social Media In Business Promotion And Brand Building

I believe that advertising will become even more personal in the next ten years than it already is. Commercials will be more accessible for users to develop and share online, promoting themselves rather than another brand. 

Users with a large following are now offered offers or discounts to promote products in exchange for monetary payment, but they can now be their brand. 

Users of social media seek to maintain a specific image and brand themselves. It will be easier to attract more followers and expand self-owned enterprises faster with self-advertising, where social media’s proper role in brand promotion comes into play.

3.The Impact Of Social Media On Sharing Digital Content

The Benefits and Drawbacks of Online Information Creation and Sharing.

Whether it’s politics, a celebrity controversy, or natural disasters, the news is almost always first reported on social media. With iPhones filming the action firsthand or thumbs working rapidly to send out a tweet to their followers, the information is then there at the public’s fingertips.

The World Economic Forum considers the impact of people sharing information quickly and publicly. Sharing communication has evolved beyond simply updating one’s Facebook status or uploading an Instagram snap; it now includes businesses.

The article notes that while social networking has many advantages, it also has certain drawbacks that many people aren’t yet aware of.

Role Of Social Media In Technology

Almost all of the biggest social media sites such as Instagram, Twitter, Facebook, or Snapchat are all relatively new within the last ten years. This has made sharing between people, consumers, and advertisers increasingly more accessible with this technology.

Role Of Social Media In Customer Engagement

As the article points out, the rise of social media is difficult to ignore. It has become a standard in propelling enterprises to success, which was improbable before the availability of a large audience. Products are more likely to engage with their customers and build themselves as a brand because they can reach many people.

However, relying on social media for commercial success comes with its own set of challenges. Ad-blockers are becoming more common, and according to the World Economic Forum, “Millennials are the least likely to respond to online advertising.” Because of this hurdle, marketers seek to discover new ways to advertise their products to the general public.

Role Of Social Media Ethics And Privacy

Many people are unaware that it is considered public information once something is uploaded online. People are confused and distrustful of social media because they believe their privacy is violated. There are no rules stating that a video or status shared may be seen by more than just friends and family.

4.Impact Of Social Media And Its Role In Marketing

The article agrees that these platforms will continue to affect business and marketing decisions as their popularity grows. Social media influences language with popular apps like Snapchat and Instagram by moving into visual communication methods.

While the future looks bright for technological developments, there are challenges ahead that we do not fully grasp. Users of these apps are already forming new rules and online etiquette. Social media will continue to impact our society due to the seemingly endless possibilities that are now more accessible.

5.Social Media Impact On Life, Society And Health

Effects Of Social Media On Society

The most positive impact of social media on society is that it brings people from all walks of life together, which is especially advantageous for small company owners who can sell their products worldwide.

This is a huge opportunity to sell worldwide for many business owners and sellers.

In-person social media allows us to keep track of our memories, learn about different places and cultures, experience new things, advertise ourselves and establish a community.

The Positive Impact Of Social Media

Some of the positive impacts of social media are listed below:

1. Using social media sites such as Facebook, Twitter, Instagram, and Quora to build relationships and develop communities.

2. Social media platforms are free to use for people of all ages, and they are simple to grasp for all generations.

3. Is overly concerned with understanding the truth and breaking news worldwide.

4. Community and forum support.

5. Better communication leads to more information on current trends being received quickly and without delay.

Impact Of Social Media On Health

Even though social media has changed human nature in a variety of ways, the most common effects of social media on humans are: 

  • Stress, 
  • Mood Swings, 
  • Comparison, 
  • Interrupted Sleep Patterns,
  •  Overloaded Information,
  • Impaired Eyesight,
  • Head Fog, And Inferiority.

When it comes to the excellent impact of social media:

  • There is a lot of awareness about how to dress when posting photos,
  • How to maintain a cheerful attitude, 
  • How to earn money online despite age,
  • How to share information that they are knowledgeable about, and so on. 
  • Education and courses provide opportunities for all people,
  • Save time when purchasing online, and connect through a network, which has positive social media effects.


While it is true that social media can be used to feed our egos and give us a false sense of self-importance, it can also be used to build genuine relationships and communicate more efficiently.

It all depends on how we use it. We encourage you to experiment with the different platforms out there and find what works best for you –make sure that you stay mindful of the potential dangers of overuse. 

Thanks for reading!

Business Advice, Internet Marketing, Marketing Strategy, Social Media Marketing

The Key to Growing Your Business via Social Media – Massive User Base and Active Engagements

By Amos Struck on March 21, 2022

Technology has transformed the business world. And as it advances, the way customers interact with brands is changing, too!

In this digital era, having an online presence isn’t the key to success; it’s engaging with customers that will make or break your business.

Without engagement, you’re just another business shouting into the abyss. We see examples of such companies every day that has a massive user base but very little active engagement. Conversely, there are many businesses with a low following but high levels of engagement.

There are a few critical reasons for this:

  • Social media platforms are saturated.
  • It’s harder to get attention due to the noise.
  • It takes more effort to create engaging content.
  • Customers are savvier, and they want more than just one-way communication.

As you must be aware, there are approximately 3.96 billion social media users globally, and this number will only grow.

But not all of these users are equal – some are more active than others. To get the most out of social media, you need to engage with the right users.

So, how do you identify these users and go about getting more engagement?

There’s no one answer to that question, as it will vary from business to business. But today, I plan to share social media engagement strategies and examples of businesses that have achieved success in both – user base and engagements.

1. Create Content That Builds Relationships

First comes the content itself.

Simply put, you need to create content that attracts the audience and encourages them to participate. Ultimately, this would help build connections and increase your engagement.

Here are a few ways to create content that builds relationships.

Ask Questions

Questions are a great way to get people to engage with your content. They help you learn more about your audience and start a conversation. 

Ask strategic questions about your products and services to learn more about the audience’s experience. You can also use the social media platform to ask personal or general questions to draw in the audience.

Share Insights and Latest Industry Trends

The audience enjoys reading the latest updates from their preferred industry. They help give a behind-the-scenes look at your business and establish your authority. When you demonstrate your credibility to the audience, you earn their respect and loyalty. 

Check how Future Forum builds its reputation by sharing the latest insights from the industry. 

Share Stories

Storytelling is one of the oldest forms of communication. When you use stories in your social media content, you’re not only engaging your audience, but you’re also humanizing your brand.

Look how Salesforce shares the experiences of its chairman and CEO in a narrative format. 

Be Relatable

Another way to create content that will engage users is to make sure it’s personal and relevant to them. You will successfully capture the audience’s interest when your content is relatable and fosters a connection.

For instance, posting pictures of ordinary people – similar to your buyer’s persona wearing your clothes will be more relevant and engaging than models. 

The point is when customers see everyday people using your product, they feel like they can be a part of the brand, too.

For instance, check elo’s posing strategy:

Using models that resemble their ‘normal’ appearance is more likely to resonate with their audience and result in more engagements.

Be Interesting

In order to create engagement, you need to be interesting. No one wants to read a post that’s just selling them something. Be sure to mix up your content with things that will interest your audience. 

Meme marketing has become the latest rage in the social media world, and it’s a great way to add variety to your content. Check this post strategy from Diamond Express Travels:

A content strategy like the above helps get the audience’s attention and create engagement. They’re funny yet, relevant – all things you want in your content.

Be Creative

Don’t be afraid to be innovative with your content. Try out new things and see what works best for your audience.

For example, Apple’s #shotoniPhone campaign is the biggest launch of an advertising campaign in history. It was a creative, new way to show off the camera on the iPhone, and it resonated with users.

The key is to think out of the box and develop unique ways to inspire the audience. As you can see from the above example, the hashtag by Apple managed to generate millions of photo uploads on Instagram.

2. Provide Stellar Customer Service

Do you know what creates the engagement?

Answer: Excellent customer service!

Recent stats found 90% of Americans decide whether to buy again from a company or not, based on the customer service they received.

This is where social media can help your business grow.

You can build relationships with your customers by providing stellar service on social media. And when you have a strong relationship with your customers, they’re more likely to visit and buy from you again. Plus, social media is the perfect platform for providing customer service. It’s immediate, it’s public, and it’s easy to track.

Slack does a great job of providing customer service on social media. A user tagged them on Twitter after facing an issue. Slack’s response was quick and effective.


Check another example from Glossier:

The idea is to be there for customers when they need you and provide your support. When you do that, you’re building relationships with your customers, which will help your business grow.

Here are some tips to help you improve your customer service. 

Use Chatbots

Chatbots have become incredibly popular in recent years, and for a good reason – they’re efficient and effective. And they’re perfect for providing customer service on social media.

With chatbots integrated into your social media channel, you can handle customer service inquiries quickly. They can also help you track customer interactions to see what’s working and what’s not.

Plus, chatbots are ideal for repetitive tasks. So, if you have a lot of customers who are coming to you with the same questions, chatbots can automate that for you.

Use Live Chat

Live chat is the new normal of customer service. And it’s perfect for social media.

It allows you to connect with customers in real-time. This helps you provide quick, effective customer service. 

Plus, it helps you build relationships with your customers. Remember that social media is all about relationships. The more you build, the more likely customers are to buy from you again.

Personalized Response

When providing customer service on social media, it’s essential to personalize your response. When consumers are offered tailored responses, they feel more valued and satisfied with the brand. In fact, 72% of customers say that they will engage with a business only if they receive personalized service. 

Check this screenshot from Clever Messenger:

Let’s say a customer is furious with the product or service they received. Don’t you think such personalized responses will ease down the customer? Eventually, they will see your brand as a trusted source and become loyal consumers.

3. Utilize High-Quality Visuals

A user comes across many posts on social media when they are scrolling their feed. Why should they stop to read your post when there are so many other things to distract them?

Well, attractive visuals can help you break through the noise and capture your audience’s attention. It is the first thing that every social media user – including you and me – notice when looking at a post. After all, images are processed 60,000 times faster than text. 

When the audience sees an accompanying image with text, they are more likely to respond and take action. 

For example, check this screenshot from Nike:

The footwear manufacturing company utilizes high-quality visuals to explain its range of products. They are engaging and compelling, making it convenient for the viewers to decide. 

But not every business has the same resources, investment, and time that Nike can commit to professional photography. So, what can you do?

Your best bet is to utilize stock image websites to access high-quality visuals. They are affordable, boast excellent quality, and are available for download immediately. 

But when using stock photos for your social media marketing strategy, look for unique photos that are not overused, generic, or cliche. Some stock photo sites also display a counter that informs the users how many times a picture has been downloaded. Avoid such pictures. 

You also have the freedom to edit stock photos and adapt them with your unique branding. However, make sure to check the terms and conditions of the site you are using to ensure you are not violating any copyright rules. 

4. Utilize Social Media Ads to Gain Visibility

We just talked about millions of posts on social media and how it’s difficult to stand out from the noise.

The thing is, you can’t expect your audience to engage with your content if they don’t even see it.

That’s where social media ads come in! Ads help increase your reach, target your ‘ideal’ audience, and create better engagement. Plus, you can’t always rely on organic reach because it’s not always consistent.

Check this ad from Binance:

This ad is targeting users who are interested in cryptocurrency. It’s relevant, eye-catching, and useful. It is also helpful for increasing Binance’s reach. 

When creating ads for social media, make sure to add captivating images that help catch users’ attention. Similar to posts, you have the freedom to choose between original photographs and stock photos for your ads. But the pictures you use should resonate with the textual copy you have created.

In the end don’t forget to add a compelling call-to-action that you want the visitors to complete. Provide them with a phone number to click, a link to visit, or an email to contact. Whatever it is, make it easy for the visitors to comprehend and even easier to accomplish.

5. Leverage Influencer Marketing to Build Relationships

It is essential to reach audiences organically and via paid media, but it isn’t always enough for marketing campaigns.

That’s where influencer marketing comes in.

Influencer marketing aims to find people with a large following and a good relationship with their followers. So, if they promote your product or service, their followers will be more likely to listen and even take action. 

Check this example:

Digital General Insurance is running a social campaign with Virat Kohli as the influencer. The renowned Indian cricketer has 49 million followers on Instagram.

So, don’t you think this campaign will be successful?

Of course, it will!

Virat Kohli has a huge fan base who admire and trust him, more than any brand. His loyal fans follow him on every social media platform and take in every recommendation he makes. 

However, many marketers have NOT received the desired results with influencer marketing. The reason for this can be many but the main cause of influencer marketing not working include:

  • Hiring an influencer who does not align with your brand’s goals and targets demographics (age, gender, location, interest).
  • Focusing on the follower’s numbers only and not looking at the engagement rate. 
  • Improper planning of the marketing campaign. 
  • Not trusting the influencer’s style of communication. 
  • Failing to respect the influencer marketing rules.

While there are no set rules for influencer marketing, it is important to follow the best practices to achieve your desired results.

6. Algorithm Changes: Know What Works for You!

We talked about organic reach, social media ads, and influencer marketing. But without proper planning, your efforts might not yield the desired results.

That’s because the algorithms on social media platforms are constantly changing. For instance, when we talk about the right time to post, Hubspot found the best time to post on Facebook is 1 PM to 3 PM EST. 

But according to Hootsuite, the right time is 8:00 AM to 12:00 PM on Tuesdays and Thursdays.

The thing is: every study comes up with different times to post on social media. That’s because the algorithms are fluctuating in the digital world, and every business is different from the others. 

So, what works today might not work tomorrow, and what works for the clothing industry might not work for real estate.

That’s why it’s essential to keep track of your own results. See what type of content works for you, the most suitable time, and the platform that brings you more user engagement. 

So, how do you know what works for you?

The answer is simple. You need to test and measure.

First, you need to test the types of content. For instance, 92% of marketers say video marketing is the must-have part of their business. Visuals like infographics, charts, and graphs drive an 80% higher readership rate

Second, you need to test what time of the day your audience connects with you. Do they watch your content daily, on particular days, or on weekends?

Organic posts, and social media ads.

Analyze your previous posts and see which ones received more engagement. Then, try to recreate those posts with a different angle.

Here are a few ways to find comparative data:

Look at Social Media Analytics

Check the screenshot above. The more likes and heart responses indicate the users loved the content and found it resonating. These metrics are available for every social media marketer. Take a look at them to assess how your campaign contributes to your goals. 

Look at The Demographics of Your Followers

If most of your followers are from a certain age group or location, then you can assume that those are the users who will be more engaged with your content.

The screenshot above shows 87% of the audience is men. So, it’s safe to say that the specific company’s content resonates more with men than women. You can use this information to tailor your content accordingly.

Look at Your Competitor’s Social Media Analytics

Now take a look at your competitor’s social media to analyze their marketing strategy. To see a competitor’s analytics, you can use a tool like Social Blade. It will help to see how many followers they have, their engagement rate, and how their growth is trending over time.

When you have this information, you can create content similar to what is working for them but with your own twist and brand’s voice.

7. Use Facebook Creator Studio to Your Advantage

We all know that Facebook is the most used social media platform globally. And it is a favorite of marketers, too, who are looking for ways to increase engagement and grow their business. For their assistance, Facebook also provides many tools to help the creators make the most of this platform. 

One of them is Facebook Creator Studio!

The Facebook Creator Studio is a free dashboard that helps marketers improve their customer service and view all metrics in one place. With this tool, you can:

  • See how your posts are performing.
  • View your audience insights.
  • Analyze your video performance.
  • See how people are engaging with your content.
  • And more!

It gives you insights, overview, and analysis of your Facebook Page. This way, you can see what’s working and what’s not working. 


As you can see, active engagement on social media depends on many factors. Now that you know them, it’s time to put them into action. The strategies mentioned in this article will help you to do just that. And as always, experimenting is the key to finding what works best for you and your business.

With a little effort, you can create better engagement and connect with more customers than ever before.

Social Media Marketing

Social Media as a Game-Changer in Surpassing Competitors

By Jack Roger on March 4, 2022

Even though social media marketing started at a normal pace, and not many brands and marketers were using it in their marketing efforts, it has exploded in popularity over the years and become a game-changing marketing strategy for most brands and businesses.

Ever since social media networks like Facebook, Instagram, Pinterest have come into the picture, they have paved their way to becoming leading marketing touchpoints for brands and potential customers. Social media enjoys a user base of more than 4 billion active users that use it to discover new brands, products, and services.

As a result of this visibility, almost every brand enjoys an active presence on social media. However, not using it appropriately can open ways for your competitors to take over you. Hence, we have compiled a list of a few ways in which you can leverage social media to surpass your competitors instead. We are sure you must be as pumped to learn more as much as we are to reveal them to you. 

Without any further ado, let’s delve into the strategies.

Here’s How to Use Social Media for Maximum Benefits

Leverage the best social media platform as per your needs

First thing’s first, you need to shortlist the social media network that would cater to your target audience. Every social media platform has a different vibe. If you are into fashion, clothing, footwear, or jewelry, then visual-dominated platforms like Pinterest and Instagram will be your best bet.

Similarly, if Gen Z or Millennials are your brand’s target audience, then you can consider promoting your business on platforms like Snapchat and Tik Tok. If you cater to a more specific sector, consider using Facebook and Twitter to target your potential customers. 

Produce good quality content depending on the interests of your audience

Once you have determined the social media platform that would work best in your favor, the second step is to ensure that the content you publish interests your target audience. Additionally, make sure that the content published by you is of value to your customers. 

Moreover, create content around the niche that your brand caters to. For instance, if you have a scarf brand, you can create content showcasing a few outfit ideas or ways in which your customers can use the scarf. The more multipurpose ideas you create and post, the more inclined your target audience will be. 

Embed a social wall on your website

Embedding a social media wall on the website is an extremely result-driven and powerful strategy to increase your performance and overall social media presence. The website is the first interaction point between the audience and a brand.

Hence, it needs to comprise content that holds power to engage and convert customers. Social media is a pool of dynamic content. Further aggregating and embedding the content on the website can fetch beneficial results like more engagement, building a social proof of the brand, and increasing sales and conversions. 

Moreover, this process helps brands enjoy sales and conversions. All you need to do is use a responsive tool like Taggbox to effortlessly collect, curate, and embed content from different social media platforms. The users can aggregate the content based on their preferred connection type like hashtags, mentions, usernames, etc. 

Such tools come with a variety of features like a customization panel, content moderation, advanced analytics, automatic content updates, and a 24×7 back support team for assisting users when they come across any issue while using the platform. 

Maintain a social calendar

Apart from creating and posting content, you must note it down appropriately and track the goals for the week or month. 

You can also note the type of content that your audience enjoys watching and reacts to the most. Moreover, you can keep track of the number of your posts according to your marketing goals. For a more systematic approach, you can leverage a color-coding format.

Be consistent with your postings

We cannot lay enough emphasis on this point which reflects its importance. Many brands out there cater to your niche and work hard to interact with their potential customers. 

Hence, with such cutthroat competition, it is compulsory that you post on a daily basis to keep your audience engaged and loyal to your brand. Ideally, it is important to post five to seven times a week to keep your audience hooked. This also ensures your audience looks forward to your content. 

Once your customers start enjoying your content, they will look forward to your content and engage more with it. If you are not as consistent, they might get distracted and follow other brands with a similar niche. 

Analyze the results of your social media campaigns

Conducting social media campaigns is a common phenomenon during social media marketing. Be it a giveaway, quiz, or hashtag campaign, always remember to monitor its results and how your followers are reacting to it. 

Mostly, social media platforms offer advanced analytics to the users for determining the performance of their posts and campaigns. However, various other analytics tools can come in handy. By using analytics, the users can get insights into details like overall engagement, posts with maximum engagement, total views, impressions, etc. 

All these details help brands determine how successful their brand campaigns are on social media, which they can take into consideration the next time a brand runs a campaign. 

Calling It a Wrap!

After going through this post, we are sure that you must be convinced that social media is one of the biggest weapons in a brand’s marketing arsenal. 

All the mentioned points are result-driven and help brands attain their targets if followed consistently. Get going now; include these strategies in your social media marketing game and you will be amazed to see the positive results! 

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