Category: Search Engine Optimization

Everything to do with SEO (Search Engine Optimization)

Design Corner, Internet Marketing, Marketing Strategy, Search Engine Optimization, Web Development

5 Things Your Visitors Need To See On Your Website

By Alexander Porter on February 7, 2020

Have you ever visited a website that just felt ‘right’?

It was easy to get around. It offered information almost before you realized you needed it. And it looked great on all screens.

That warm, fuzzy feeling you get on sites like that isn’t an accident. A web designer created that feeling to turn your interest into action. 

You can (and must) create the same feeling in your site visitors.

Search Engine Optimization

Understanding And Using Fonts

By Ryan Cecil on January 31, 2020

Understanding And Using Fonts

Even the smallest details matter in the design of a website. Typography is one part of this, and more thought than you may realize goes into it. From the size and weight, feelings it may convey, and effect on the responsiveness of a website, there are many considerations that go into choosing a typeface or making any other typographical decision. Each one of these things may make a big impact on your project. 

Search Engine Optimization

Are Bandwagons Bad for Business?

By Alex Grant on January 17, 2020

When a trend gets popular in the media or industry, you might have trouble deciding whether or not your company should engage with that trend. Trends have the potential to be great for business, but only when the marketing is handled carefully.

From an SEO standpoint, taking advantage of trends has plenty of benefits. However, choosing the right trend to follow can be tricky — you want to be tasteful and impactful, but you don’t want to waste energy or come off as tone-deaf.

Guides, Internet Marketing, Marketing Strategy, Search Engine Optimization

3 Uncommon Link Building Techniques

By Folajomi Ballo on January 10, 2020

Are you building enough quality backlinks?

As one of the highest value components of SEO, link building is a lot more critical than people imagine. And yet, a majority of SEO experts claim that it’s hard to hit the maximum potential for organic traffic without a quality link building strategy.

If you want an effective method for improving your backlinks, consider starting with some of these unique link building techniques.

Search Engine Optimization

Regex SEO Guide To Marketing Part 4 — Email Marketing

By Dmitrii Kustov on December 20, 2019

Moving along in our six-part guide to better marketing internet strategy, we’ll be looking at Email Marketing and how it’s an effective marketing channel for businesses of all sizes. Previously, we covered paid ad space on search engines with PPC, and the significance of organic search channels when it comes to optimizing your campaigns and content. 

This time around, we’ll take a look at how best to use Email Marketing, things to avoid when sending out emails for business or marketing purposes, and what counts as email marketing compared to simple emails.

Search Engine Optimization

5 Tips to Connect With Your Online Audience and Build a Stronger Bond

By Darcy Cudmore on December 6, 2019

How much time, commitment, and research do you invest in your customer engagement strategy?

Sadly, too many businesses fail to dedicate enough of all three in their plans. In fact, one survey revealed over 50 percent of companies have no formal customer-engagement strategy in place whatsoever. And even more companies have no idea how many consumers they have lost in the past year from lack of engagement.

Search Engine Optimization

Common Mistakes Businesses Make When Running a Business Blog

By Tulip Turner on November 29, 2019

Blogging for business is an exciting foundation for most startups, especially if you want to establish yourself as an industry expert. 

It’s also a great foundation if you want to establish a reputation and earn money from your blog. Some people even make business blogging their primary source of income.

People often assume that blogging is easy, and that you simply receive a paycheck by writing stuff on the internet. While that’s half-true, the idea that it’s easy to do professional blogging is a major misconception.

Internet Marketing, Marketing Strategy, Search Engine Optimization

Welcome Email Strategy: 5 Things To Remember When Crafting An Email To Start A Conversation

By Vince Massara on November 15, 2019

A business’ true value lies in its email list. While it may sound a bit outdated compared to the huge advent of cloud technology and all sorts of other business tech, email is still a considerable factor in almost every business. Not to mention, a dedicated list of of potential clients or customers is something that business owners could only dream about thirty years ago.

Now it’s common for even small businesses to have an email list with hundreds or even thousands of subscribers.